A design methodology for user-

centered innovation in the

software development area

Luciana Zaina and Alexandre ÁlvaroUFSCar – Sorocaba - Brazil

The name of your presentationYour logoCampus Sorocaba

DUCI methodologyDUCI methodologyCampus Sorocaba

Article available at: http://www.sciencedirect.com/science/article/pii/S016412121500182X

Journal of Systems and Software

• We proposed DUCI methodology aiming to integrate the business and technical concepts

• Entrepreneurship and HCI teaching in parallel

• We carried out two case studies with

Summary

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DUCI methodology

• We carried out two case studies with 107 graduate and undergraduate students

• Our findings show us that DUCI is an efficient methodology for motivating the development of innovative ideas

• Entrepreneurship develops skills to innovate, create

business-focused

• HCI encourages students to observe the solutions from

Entrepreneurship and HCI Education

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DUCI methodology

• HCI encourages students to observe the solutions from

different perspectives - the quality of the interaction, and

the contribution to the user life

• The User Experience is considering during the business

conception

• User Centered Design (UCD) X Lean Startup

Background

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DUCI methodology

DUCI

• Two dimensions guide the methodology

• The phases conduct the projects step by

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DUCI methodology

the projects step by step bring up the potential ideas

• Two case studies were

conducted with distinct

groups in the years 2012 and

2013, from a total of 107

participants.

Experimental Evaluation

• We pointed out the market

investors opinion about the

groups efficiency

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DUCI methodology

• We described a lot of

statistical results comparing

DUCI groups to the control

groups

• DUCI proves us that the parallelism in teaching HCI and Entrepreneurship can open the students’ minds to discovering the main details which can make the real difference to an idea

• Change the HCI techniques used in the methodology to

Conclusion and Future Works

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DUCI methodology

• Change the HCI techniques used in the methodology to observe the impact on the new idea development.

Thanks!!

Luciana Zaina and Alexandre Álvaro

UFSCar – Sorocaba - Brazil

The name of your presentationYour logoCampus Sorocaba

DUCI methodologyDUCI methodologyCampus Sorocaba

Read our article : http://www.sciencedirect.com/science/article/pii/S016412121500182X

Journal of Systems and Software