Bringing Your Game to The Global SceneToge Productions

IntroductionsKris Antoni Hadiputra CEO & Co-Founder of Toge

Productions Games Designer, Art Director, &

Programmer IGDA (International Game

Developer Association) Jakarta Chapter Coordinator

AGI (Asosiasi Game Indonesia), Head of Developer Group

Infectonator : Survivors is a Procedural Permadeath Zombie Survival Simulator

Squad-based real time strategy with base management and survival simulation in SNES pixel graphics

Imagine if Syndicate and This War of Mine had a baby during a Left 4 Dead zombie apocalypse, that baby would be Infectonator : Survivors

What is

Why Go Global? Games are borderless and Gamers are universal Why limit yourself? Why limit your market? We want to show the world that we can do it! Successful Indie Game Devs started their journey

by exhibiting their games at events such as PAX

Goals Build relationships Build awareness Build reputation

PAX AUSTRALIA This is our first experiment Close to Indonesia, relatively cheaper, less

risky. Good place to start

PAX AUS

We contact PAX AUS event organizers Become part of the PAX Rising International Indies booth.

3x2m booth for AU$2200 Around 30K attendees Total expenses – AU$ 20,000

Lessons Learnt Selling merchandise (t-shirts) is not a good idea Press Kit is very important! Need to actively hunt press! Contact press ASAP! Establish relationship with other indies is very important Build a special demo of your game, max play time 5 minutes

PAX EAST BOSTON One of the biggest PAX, over 100K

attendees Located in Boston, USA. Relatively more

expensive 12 hour time difference = jet lag

PAX EAST Submitted our game to Indie MegaBooth Got accepted because they have heard of

“Infectonator” Become part of the PAX EAST Indie MegaBooth.

3x3m booth supported by Intel Around 100K attendees Total expenses – US$ 9000

Lessons Learnt Shock and Awe! Bring a Portable Backwall from

Indonesia is cheap and awesome! Need to bring more PressKit! Do research! Learn the faces and names of

famous people!

Lessons Learnt

Give your time to rest and adjust Prepare a Press Kit to impress Be active! Approach as many people as possible

(especially press and celebrity), but do it nicely and don’t be creepy!

Do research! Learn the faces and names of famous people!

Build relationships, be respectful and supportive Always check and submit to Indie Megabooth Prepare some challenges and rewards Large screen TV for crowd gathering is very important! Decorate your booth to attract & impress. It is cheaper

to prepare from Indonesia.