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ENTERPRISE WORKFLOW MEETS ENTERPRISE DAM
Digital asset management in 2016 is no simple task. Today’s customers consume content everywhere, so brand experiences have to meet them on all their preferred devices, platforms, and channels—at just the right times. That means the modern DAM has to play many roles: content producer, brand manager, workflow automation system, digital rights manager, remote proofing solution, job tracker, and secure asset archive.
© 2016 IO Integration, Inc. All rights reserved.
CHANNEL
CHANNEL
Customer Journey
ALIGNMENT + OPTIMIZATION OF MARKETING CHANNELS FOR KEY CUSTOMER
AWARENESS CONSIDERATIO PURCHASE RETENTION ADVOCACY
public relations
advertising
search
web site
blogs
reviews
social
video direct sales
eCommerce
inStore
dealers
fulfilment
packaging
surveys influencer outreach
promotions
social
interview
inbox promotions
tips & tricks
helpdesk
COORDINATED - MARKETING PRODUCTION PLATFORM
in-house agencies producers distributors
© 2016 IO Integration, Inc. All rights reserved.
Demand for Content
Causes Stress across Communications, Creative, and Customers
© 2016 IO Integration, Inc. All rights reserved.
Marketing Enterprise
CHALLENGES OF AN IN-HOUSE MARKETING TEAM
SIZE OF IN-HOUSE MARKETING TEAMS NECESSITY FOR CONTINUOUS INNOVATION
LIMITED TECHNOLOGY RESOURCES!
© 2016 IO Integration, Inc. All rights reserved.
Multi-Channel Integration
APPLICATIONS, WORKFLOWS, SERVICES & DATA REPOSITORIES IN DISPARATE LOCATIONS
EXTERNAL
ERP
MEDIA
Web
Social
eCommerce
Apps
© 2016 IO Integration, Inc. All rights reserved.
Multi-channel Output
© 2016 IO Integration, Inc. All rights reserved.
Everything is an Asset
© 2016 IO Integration, Inc. All rights reserved.
DAM - A Single Source of Truth
© 2016 IO Integration, Inc. All rights reserved.
Rapid Deployment and Integration
KEY TO SUCCESS – START SMALL. CRAWL, WALK, RUN APPROACH.
00 Audit
01 Vision
03 Design
02 Integration
DESIGN
04 Launch
EU USER EXPERIENCE
utility, ease of use and efficiency
IA INFORMATION ARCHITECTURE
Analysis and design
VP PROCESS VISUALIZATION
Business Process Analysis
SPECIFIC NEEDS
VISION
List of Needs
© 2016 IO Integration, Inc. All rights reserved.
Technology Adoption Plane
FAMILIARITY USE
AWARENESS ENGAGEMENT
TIM
E
USERS
