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The Oro Team
Yoav KutnerCEO
Jary CarterCRO
Dima SorokaCTO
Michael BessolovVP, Engineering
Motti DaninoVP, Operations
Roy RubinAdvisor
Oro’s Technology Principles
• Extensibility
• Flexibility
• Maintainability
• Performance
• Security
• Deployment
Oro’s Technology Stack
• OroPlatform, OroCommerce and OroCRM
• PHP, MySQL, PostgreSQL
• Symfony2
• Backbone
• Elasticsearch
• OroCloud
• Docker
• Kubernetes
Fun facts
• Lines of code: 400 000+
• Cups of coffee: 200 000+
• Number commits: 80 000+
• Contributors: 150+
OroPlatform Features
• User and permission management
• Global search
• Entity management
• Report and workflow engine
• Navigation
• System configuration
• UI/UX controls
• More…
• Web API with jsonapi support
• Field level ACL
• User level configuration
• Performance optimizations
• Workflow and automated processes management
OroPlatform Roadmap
“Worldwide CRM Market
size grew 13.3% from
$20.4B in 2013 and will grow
to $36.5B in 2017”
(Gartner May 22 2015)
18.40%
12.10%
9.10%
6.20%
3.80%
50.40%
SalesForce SAP Oracle MS Dynamics IBM Other
CRM Market Share
OroCRM Fits the SMB Needs
SalesForce
SAP/Oracle
SugarCRM
Zoho
InfusionSoft
OroCRM
Flexibility
Total Cost of Ownership
• Sales team management
• BI reporting and dashboards
• Social Integration
• Integration with leading ecommerce
platforms
OroCRM Roadmap
OroCRM Downloads
0
10000
20000
30000
40000
50000
60000
70000
80000
90000
42186 42217 42248 42278 42309 42339 42370 42401 42430
Active OroCRM Installs
0
10,000
20,000
30,000
40,000
50,000
60,000
Mar-15 Apr-15 May-15 Jun-15 Jul-15 Aug-15 Sep-15 Oct-15 Nov-15 Dec-15 Jan-16 Feb-16 Mar-16
What is B2B Commerce?
• Business to business (B To B) is a type of commerce transaction that
exists between businesses, such as those involving a manufacturer and
wholesaler, or a wholesaler and a retailer.
– investopedia.com
• Business to Business Electronic-Commerce one business selling to
another business via the Web.
– PC Magazine
5.5
12
0
2
4
6
8
10
12
14
2012 2020Source Frost & Sullivan
Global B2B Online Gross Sales Volume (Trillions)
“U.S. combined spend on Commerce and Order Management
platforms will grow at an annual compound growth rate of
10% in the next 4 years from $1.4B in 2014 to $2.1B in 2019.”
– The Forrester Wave
B2B Commerce Gaps
Hybris/Intershop
Magento
Oracle/ATGIBM/WebSphere
NetSuite
OroCommerce
Cloud Craze
Total Cost of Ownership
Flexibility
“Demandware, Digital River, MarketLive and Elastic Path do
not have the capabilities to support complex B2B needs. They
were all included though in the B2C wave report.”
– The Forrester Wave
Why OroCommerce?
• Corporate Accounts
• Multiple Websites
• Personalized Catalogs
• Multiple Price Lists
• Configure-to-Quote and Quote-to-Order Workflows
• Quick Order Form
• Store Frontend Optimized for B2B Buying Experience
• B2C-style branded frontend and experience
• Mobile Optimized Buyer and Sales Representative Experience
OroCommerce Roadmap
• Fully personalized customer experience
• Built-in flexible content management
• Contract pricing
• Configurable payment term levels
• Sales Rep view and tool bar
• Mobile Optimized with Buyer and Sales
Representative Experience
• Reports, dashboards and data insights
• websites/Multiple Websites (inc.
catalog-only websites)
• Multi-business / multi-brand