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company overview Who is eZdia see what we’re up to, how we do it all and who’s on the team! Now Serving 70% of Internet Retailer’s Top 10 eZdia was founded by seasoned executives from the eCommerce and technology sectors. Headquartered in the Silicon Valley of California, our management team came from companies like Walmart, Yahoo!, eBay, Sun Microsystems, Intel, Oracle and more. 0

eZdia Overview: eZ Platform, eZ Workforce & eZ Project Management

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Page 1: eZdia Overview: eZ Platform, eZ Workforce & eZ Project Management

company overview

Who is eZdiasee what we’re up to, how we do it all and who’s on the team!

Now Serving 70% of Internet Retailer’s Top 10eZdia was founded by seasoned executives from the eCommerce and technology sectors.

Headquartered in the Silicon Valley of California, our management team came from companies like Walmart, Yahoo!, eBay, Sun Microsystems, Intel, Oracle and more.

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Page 2: eZdia Overview: eZ Platform, eZ Workforce & eZ Project Management

company overview

Content Marketing Benchmarks2014 industry report from CMI

34%of marketers believe they are effective at content marketing

57%of marketers claim lack of time is biggest challenge in content marketing

63%of B2C marketers outsource writing functions and 41% outsource design.

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“Marketers who blog are 13x more likely to drive positive ROI than those who don’t.”

- www.stateofinbound.com

Of the active content marketers in 2014, only 39% have a documented strategy—and only 65% have an assigned resource to oversee the channel.

Content marketing is no longer just the darling of the industry. It’s the pivotal marketing channel that requires strategy, budget & resources.

Page 3: eZdia Overview: eZ Platform, eZ Workforce & eZ Project Management

company overview

Our Missionabout our company

90% of digital marketers are using content marketing.

We’ve built eZdia on a simple premise—Pair our own cutting edge technology with the passions, skills and resources of our expertly curated and trained team of writers, researchers and editors. More than just a content churning.

only 34% consider themselves effective in content marketing.

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Page 4: eZdia Overview: eZ Platform, eZ Workforce & eZ Project Management

company overview

Who We Areour team

Deepak GoyalCo-CEO, CTO

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Alok JainCo-CEO, CMO

Rahul ShahVP of Technology

Brad CurtisDirector of Sales

Ryan WaltonCustomer Experience

Sulabh JainDelivery

Amanda FrazierMarketing

Wendy LincolnProject Manager

Page 5: eZdia Overview: eZ Platform, eZ Workforce & eZ Project Management

Let's Talk About

Creating Content

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Page 6: eZdia Overview: eZ Platform, eZ Workforce & eZ Project Management

company overview

Content = Fuelyour marketing initiatives can’t go anywhere without great content

Reach targeted prospects and customers using unique content, timely info and strong call-to-actions.

Advertising: Retargeting, PPC, Native & beyond…

Customers find you .. and what they’re looking for via search. It only works with great content using relevant information.

Search: on-site and off

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Land in your customers inbox with great content and a compelling message to engage customers.

eMail Marketing

Engage your customer experience with personalization.

Site Personalization

Page 7: eZdia Overview: eZ Platform, eZ Workforce & eZ Project Management

company overview

1) measure & strategizeOur customers use these tools to create the content strategy.

3) Publish Once content is created & approved it can be published anywhere.

2) Create & Build Content

Customers use content production platforms

like eZdia to create the content they need to support the strategy.

measure. source. publish.

Content InfrastructureeZdia’s solution

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Page 8: eZdia Overview: eZ Platform, eZ Workforce & eZ Project Management

company overview

Content Management SystemsCMS = CDA + CMA

CDAcontent delivery application

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Content DeliveryBest tool to deliver content to the end user, anywhere and anytime.

Customizableand configurable at all levels.

Reliableleverage our infrastructure instead of adding to yours.

Collaborativewith internal and external teams.

Best Content Creation Experienceworkflows include plagiarism checks, translation, analytics, and more.

Track and Manage Team Velocity real-time project racking to measure productivity, efficiencies and team size.

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CMAcontent management application

Page 9: eZdia Overview: eZ Platform, eZ Workforce & eZ Project Management

company overview

Human Poweredtap into the power of our expert network

Leverage the power of our teams to accomplish big things. eZdia’s expert network integrates internal and external resources, on one tool. Our extended network of content creators supports your team’s ability to create content, organize data and manage projects.

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Assigned Team: Cooking

Assigned Team: Fashion

Assigned Team: Travel

Assigned Team: Hardware

Page 10: eZdia Overview: eZ Platform, eZ Workforce & eZ Project Management

company overview

Configuration is Keyconfigure your workflow based on project requirements

STEP 04PUBLISH

STEP 03SOURCE

STEP 02MANAGE

STEP 01BUILD

Projects often require unique teams and customized workflowsWorkflows can be simple and include a 4 step-process or 7 steps. When projects have unique requirements, eZdia’s

platform configures easily, allowing your team to stack up perfectly with the assigned workflow.

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STEP 07amplify

STEP 06translate

STEP 05publish

STEP 04enrich

STEP 03source

STEP 02manage

STEP 01build

Our configurable workflow can support up to 15 steps. Easily add roles where required to support your team set up.

STEP 06publish

STEP 05client

approval

STEP 04legal

review

STEP 03multi stepediting

STEP 02build

content

STEP 01keyword research

Page 11: eZdia Overview: eZ Platform, eZ Workforce & eZ Project Management

company overview

[email protected] us for a live demo!

Don't spend time beating on a wall, hoping to transform it into a door.

Strategizeleverage keyword research and gap analysis to fuel your strategy.

Source & Createfinalize the specs, assign creators, and set the team in motion.

Share & Collaborate encourage team collaboration and quick approvalthrough the editing process.

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Publish & Distributepublish and set distribution for approved content directly from the item page or in bulk.

Build Strategyrequest new items, build

Manage Projects

sort, search and get a quick view of project status

Manage Itemscustomize workflow, tag, assign to a campaign.

Quick Actionsshare, assign,

translate, send back, publish