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company overview
Who is eZdiasee what we’re up to, how we do it all and who’s on the team!
Now Serving 70% of Internet Retailer’s Top 10eZdia was founded by seasoned executives from the eCommerce and technology sectors.
Headquartered in the Silicon Valley of California, our management team came from companies like Walmart, Yahoo!, eBay, Sun Microsystems, Intel, Oracle and more.
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company overview
Content Marketing Benchmarks2014 industry report from CMI
34%of marketers believe they are effective at content marketing
57%of marketers claim lack of time is biggest challenge in content marketing
63%of B2C marketers outsource writing functions and 41% outsource design.
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“Marketers who blog are 13x more likely to drive positive ROI than those who don’t.”
- www.stateofinbound.com
Of the active content marketers in 2014, only 39% have a documented strategy—and only 65% have an assigned resource to oversee the channel.
Content marketing is no longer just the darling of the industry. It’s the pivotal marketing channel that requires strategy, budget & resources.
company overview
Our Missionabout our company
90% of digital marketers are using content marketing.
We’ve built eZdia on a simple premise—Pair our own cutting edge technology with the passions, skills and resources of our expertly curated and trained team of writers, researchers and editors. More than just a content churning.
only 34% consider themselves effective in content marketing.
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company overview
Who We Areour team
Deepak GoyalCo-CEO, CTO
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Alok JainCo-CEO, CMO
Rahul ShahVP of Technology
Brad CurtisDirector of Sales
Ryan WaltonCustomer Experience
Sulabh JainDelivery
Amanda FrazierMarketing
Wendy LincolnProject Manager
Let's Talk About
Creating Content
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company overview
Content = Fuelyour marketing initiatives can’t go anywhere without great content
Reach targeted prospects and customers using unique content, timely info and strong call-to-actions.
Advertising: Retargeting, PPC, Native & beyond…
Customers find you .. and what they’re looking for via search. It only works with great content using relevant information.
Search: on-site and off
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Land in your customers inbox with great content and a compelling message to engage customers.
eMail Marketing
Engage your customer experience with personalization.
Site Personalization
company overview
1) measure & strategizeOur customers use these tools to create the content strategy.
3) Publish Once content is created & approved it can be published anywhere.
2) Create & Build Content
Customers use content production platforms
like eZdia to create the content they need to support the strategy.
measure. source. publish.
Content InfrastructureeZdia’s solution
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company overview
Content Management SystemsCMS = CDA + CMA
CDAcontent delivery application
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Content DeliveryBest tool to deliver content to the end user, anywhere and anytime.
Customizableand configurable at all levels.
Reliableleverage our infrastructure instead of adding to yours.
Collaborativewith internal and external teams.
Best Content Creation Experienceworkflows include plagiarism checks, translation, analytics, and more.
Track and Manage Team Velocity real-time project racking to measure productivity, efficiencies and team size.
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CMAcontent management application
company overview
Human Poweredtap into the power of our expert network
Leverage the power of our teams to accomplish big things. eZdia’s expert network integrates internal and external resources, on one tool. Our extended network of content creators supports your team’s ability to create content, organize data and manage projects.
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Assigned Team: Cooking
Assigned Team: Fashion
Assigned Team: Travel
Assigned Team: Hardware
company overview
Configuration is Keyconfigure your workflow based on project requirements
STEP 04PUBLISH
STEP 03SOURCE
STEP 02MANAGE
STEP 01BUILD
Projects often require unique teams and customized workflowsWorkflows can be simple and include a 4 step-process or 7 steps. When projects have unique requirements, eZdia’s
platform configures easily, allowing your team to stack up perfectly with the assigned workflow.
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STEP 07amplify
STEP 06translate
STEP 05publish
STEP 04enrich
STEP 03source
STEP 02manage
STEP 01build
Our configurable workflow can support up to 15 steps. Easily add roles where required to support your team set up.
STEP 06publish
STEP 05client
approval
STEP 04legal
review
STEP 03multi stepediting
STEP 02build
content
STEP 01keyword research
company overview
[email protected] us for a live demo!
Don't spend time beating on a wall, hoping to transform it into a door.
Strategizeleverage keyword research and gap analysis to fuel your strategy.
Source & Createfinalize the specs, assign creators, and set the team in motion.
Share & Collaborate encourage team collaboration and quick approvalthrough the editing process.
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Publish & Distributepublish and set distribution for approved content directly from the item page or in bulk.
Build Strategyrequest new items, build
Manage Projects
sort, search and get a quick view of project status
Manage Itemscustomize workflow, tag, assign to a campaign.
Quick Actionsshare, assign,
translate, send back, publish