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HOW TO CREATE AN IMPACT MAP IN 4 EASY STEPS?
with UXPressia
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Impact Mapping is a product planning
technique that lets you set business goals and visualize the way and the means to achieve
them.
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When it’s time to create a map?
When you don’t know whatshould be in the product.
When you want to prove to your client that a particular feature isn’t worth enough.
When you want to plan the next sprint or release.
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Here’s how it works1. Set & your business goals
Tip: keep them S.M.A.R.T.2. Identify personas (actors)
people that help you achieve your goals3. Define impacts
actions you want personas to take4. Come up with deliverables
what you can deliver to personas so thatthey do what you want them to do
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Simple Enough?Let’s put theory
into practice
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Imagine you have a coffee house. What would be your primary goal?
Setting the business goals
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Making More Profit of Course!
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Let’s say you want to boost sales by 15% by the end of this quarter.
What exactly you wantto achieve.
Why achieving this goal is important.
How you will know that you’ve achieved this goal.
Describe
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Let’s put it in our map
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Defining the personas (actors)persona Find people who can help you achieve
your business goals. And describe:
What you know about them. What they need What their frustrations are How you can solve their problem
Tip: you actors may also be those standing in your way
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Meet our coffee heroesPer Edvarsen.A coffee lover. Worries thatHe spends too much moneyon coffee.
Gilbert Arnaud.Occasional coffee buyer. Always ina rush. Hates waiting in lines.
Amy Stoyer.Loves to catch up with friends over a cup of coffeeHates distracting noises.
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Let’s put them in our map too
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Time to Define Actionsyou want your personas to take in orderto help you achieve your business goals
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Add Impacts
We want Per to buy more coffee without thinking aboutspending too much money
We want Amy to stay in our coffee shop longer so that she wants to buy another cup
We want Gilbert to pop in more often so that he’s notafraid to get stuck in a line
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In our map they go
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Last step:Come up withDeliverables
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Deliverables. What can we offer?
Offer Per “Every 7th coffee” is on the house loyalty program
Help Amy by decreasing the level of noise produced by coffee grinders
Optimize inner process so that Gilbert doesn’t have to wait for too long
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Fill you map with deliverables
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Wrap it up in
User Stories
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As a coffee lover, I don’t want to spend too much money without cutting down how much coffee I drink.
As an occasional coffee buyer I want my drinks to be served ASAP so I can make it to my meetings in time.
As someone who wants to enjoy chatting with friends I don’t want to be disturbed by noises.
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Our Impact Map is Ready!
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What’s next?
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Impact MappingOnline ToolWWW.UXPRESSIA.COM/
IMPACT-MAP-ONLINE-TOOL
Time to create an IM yourself with UXPressia’s
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