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#PromotionsLab
HOW TO TACKLE YOUR 2015 FOOTBALL PROMOTIONS
#PromotionsLab
Julie FoleyDirector of Affiliate Success
Second Street@julie_foley
Presenters
Matt ChaneyDirector of Affiliate Success
Second Street@mattchaney
Marty CarryVP Advertising Sales & Marketing
Arizona Daily Star@mcarry
#PromotionsLab
Questions & Twitter
Follow @secondstreetlab on Twitter!
Want to win an exclusive prize? Tweet with our hashtag #PromotionsLab
Note: We are recording this webinar and you will receive an email with links to the recording and slide deck.
#PromotionsLab
Second Street Platform
PROMOTIONS SUITE DATA SUITE
#PromotionsLab
secondstreetlab.com/football
#PromotionsLabVisit Promotions University Booth
#PromotionsLabGet Certified by July 31st
Enter for a
Chance to Win!
#PromotionsLab8
FOOTBALL PROMOTIONS
#PromotionsLab
#PromotionsLab
70 DAYS7 HOURS30 MINUTES
#PromotionsLab
Managed Pick’em
#PromotionsLab
PRO FOOTBALL PICK’EM
#PromotionsLab
New Picks Page!
#PromotionsLab
Weekly Prizes
#PromotionsLab
Overall Grand Prize
#PromotionsLab
Survivor Game
$250
$100
#PromotionsLab#promotionslab
NFL Kickoff
Dates to Remember!
#PromotionsLab#promotionslab
Big GameDates to
Remember!
#PromotionsLab
Case StudyPro Football Pro ContestThe State Journal-Register | Springfield, IL
#PromotionsLab
The “Marty Carry Model”
Integrate print and online promotion
#PromotionsLab
Execution
#PromotionsLab
#PromotionsLab
Social
#PromotionsLab
The “Marty Carry Model”
Integrate print and online promotion
Secure multiple sponsors
#PromotionsLab
Multiple Sponsors
#PromotionsLab
The “Marty Carry Model”
Integrate print and online promotion
Secure multiple sponsors
Give your sponsors VIP treatment
#PromotionsLab
The “Marty Carry Model”
Integrate print and online promotion
Secure multiple sponsors
Give your sponsors VIP treatment
Promote the contest heavily
#PromotionsLab
Promote Heavily
#PromotionsLab
The “Marty Carry Model”
Integrate print and online promotion
Secure multiple sponsors
Give your sponsors VIP treatment
Promote the contest heavily
Keep it fun for your readers, your sponsors, and your staff.
#PromotionsLab
Did we get buy in from the staff ?
#PromotionsLab
Make it FUN!
#PromotionsLab
$125,000 in revenue
Results Highest Revenue
Ever!
#PromotionsLab
Results
2014 Second Street Award Winner!
#PromotionsLab
SUBMISSIONCONTESTS
#PromotionsLab
Sponsored Contestnoun
A contest that runs on the media company’s site and features one or more paid advertisers.
\spɑnsɜrd ˈkɑntɛst\ University Definition
#PromotionsLab
#PromotionsLab
Takeaways
Keep it simple
#PromotionsLab
Takeaways
Keep it simple
Engaging
#PromotionsLab
Takeaways
Keep it simple
Engaging
Grow email list
#PromotionsLab
SOCIAL CONTEST
#PromotionsLab
Social Contestnoun University Definition
A promotion that runs on social platforms as a way to increase engagement, reach, followers and leads.
\soh-shuh ˈkɑntɛst\
#PromotionsLab
Photo Hashtag Sweepstakes
#PromotionsLab
Case Study
#QSELFIESUMMERWERQ-FM | Baltimore, MD
#PromotionsLab
Traffic driver for clients
#PromotionsLab
Landing Page
500 Entries in 5 days!
#PromotionsLab
Case Study
#MYSOUNDERSKIRO Radio | Seattle, WA
#PromotionsLab
#PromotionsLab
Takeaways
Engages a younger demographic
#PromotionsLab
Takeaways
Engages a younger demographic
Viral
#PromotionsLab
Takeaways
Engages a younger demographic
Viral
Traffic driver for clients
#PromotionsLab
BALLOTS
#PromotionsLab
An online promotion where your audience votes on their top picks from a variety of categories within a topic or theme.
Ballot noun University Definition\ˈbælət\
#PromotionsLab
Case StudyPrep Football Fans’ Choice AwardsThe Signal | Santa Clarita, CA
#PromotionsLab
Case StudyGeorgia Southern Fan’s Choice AwardsThe Signal | Santa Clarita, CA
#PromotionsLab
Turnkey Ballot
Turnkey Ballots
#PromotionsLab
Takeaways
Drives substantial revenue
#PromotionsLab
Takeaways
Drives substantial revenue
Digital ballot is easy to manage
#PromotionsLab
Takeaways
Drives substantial revenue
Digital ballot is easy to manage
Ballots are a data goldmine
#PromotionsLab
OFFERS
#PromotionsLab
Offersnoun
A discounted offer available for purchase and designed to incent the consumer to take an action desirable to the merchant.
\aw-fer, of-er\ University Definition
#PromotionsLab
Case StudyPizza CardThe News Tribune| Tacoma, WA
#PromotionsLab
$9,000 in revenue
Results 250 cards sold!
#PromotionsLab
Case StudyBurger CardLexington Herald-Leader | Lexington, KY
#PromotionsLab
$14,600 in revenue
Results
#PromotionsLab
Takeaways
Substantial revenue model
#PromotionsLab
Takeaways
Substantial revenue model
Valuable solution for local advertisers
#PromotionsLab
Takeaways
Substantial revenue model
Valuable solution for local advertisers
Drive foot traffic
#PromotionsLab
QUIZZES
#PromotionsLab
A quick, fun way to engage consumers on a topic or theme where they answer a series of questions to generate an unique outcome.
Quiz \kwɪz\ noun University Definition
#PromotionsLab
Social & Sharable
#PromotionsLab
Custom Quiz
#PromotionsLab
Weekly match-up trivia
vs.
#PromotionsLab
Turnkey Quizzes
#PromotionsLab
Turnkey Quizzes
#PromotionsLab
Turnkey Quizzes
Football Trivia Coming Soon!
#PromotionsLab
Takeaways
FUN
#PromotionsLab
Takeaways
FUN
Content for editorial team
#PromotionsLab
Takeaways
FUN
Content for editorial team
Incredibly social
#PromotionsLab
Takeaways
FUN
Content for editorial team
Incredibly social
Unique, custom solution for advertisers
#PromotionsLab82
SALESBEST PRACTICES
#PromotionsLab
Its all about the CASH!
Excite your sales team
#PromotionsLab
Excite your sales team
Create Teams
#PromotionsLab
Sales materialsPRO
FOOTBALL
CONTEST
#PromotionsLab
Advertisers to target
#PromotionsLab
Presenting Sponsor Package
Presenting Sponsorship Package
#PromotionsLab
Supporting Sponsor Package
YOU SHOULD AIM FOR 20 SUPPORTING SPONSORS AND 1
PRESENTING SPONSOR
FOR A $110K REVENUE GOAL
#PromotionsLab89
MARKETING BEST PRACTICES
#PromotionsLab
Leverage Allof YourAssets
Core Media Digital
SocialEmail Mobile
#PromotionsLab
Everything Has Value!
#PromotionsLab
Everything Has Value!
$ $
$
$$
$ $ $
#PromotionsLab
Leverage Core Media
#PromotionsLab
Leverage Talent & Writers
#PromotionsLab
Leverage Digital
#PromotionsLab
Leverage Digital Display Ads
#PromotionsLab
Leverage Email
Leverage Email
#PromotionsLab
Leverage Mobile
#PromotionsLab
Leverage Social
#PromotionsLab
Leverage Social - Twitter
#PromotionsLab101
RESOURCES
#PromotionsLab
secondstreetlab.com/football
#PromotionsLab
Accessing Sales Kits
2
31
#PromotionsLab
secondstreetlab.com/webinars
Tuesday, July 14th
1 pm ETHS and College
Football Webinars
Thursday, July 23rd1 pm ET
Thursday, August 13th
1 pm ET
#PromotionsLabGet Certified by July 31st
Enter for a
Chance to Win!
#PromotionsLab106
TAKEAWAYS
#PromotionsLab
HUGE REVENUE OPPORTUNITY
#PromotionsLab
INTEGRATE YOUR CORE PRODUCT
#PromotionsLab
TREAT YOUR SPONSOR LIKE A VIP
#PromotionsLab
LEVERAGE ALL YOUR ASSETS
#PromotionsLab
MAKE IT FUN
#PromotionsLab
Julie FoleyDirector of Affiliate Success
Second Street@julie_foley
Q&A
Matt ChaneyDirector of Affiliate Success
Second Street@mattchaney
Marty CarryVP Advertising Sales & Marketing
Arizona Daily Star@mcarry
