Embed Size (px)
Citation preview
@KITOBANDITO + @UXAMANDA | FEBRUARY 4, 2015
#PROJECTPLAYBOOK
WELCOME
#PROJECTPLAYBOOK@uxamanda & @kitobandito
SPLIT INTO GROUPS
#PROJECTPLAYBOOK@uxamanda & @kitobandito
#PROJECTPLAYBOOK
AMANDA MCGLOTHLIN @uxamanda
KITO DIETRICH @kitobandito
#MCECONF
Improve your skills
Provide a flexible set of tools for your team(s)
Provoke curiosity
TODAY’S GOALS
???
THE INTRO
#PROJECTPLAYBOOK@uxamanda & @kitobandito
THE PROBLEM
#PROJECTPLAYBOOK@uxamanda & @kitobandito
SHARED UNDERSTANDING AND A COMMON LANGUAGE
#PROJECTPLAYBOOK@uxamanda & @kitobandito
“LET’S BUILD AN APP!”
YEA, AN APP! AN APP! WOOHOO, AN APP!
#PROJECTPLAYBOOK@uxamanda & @kitobandito
BUT WHAT IS AN APP?
#PROJECTPLAYBOOK@uxamanda & @kitobandito
SHARED UNDERSTANDING
#PROJECTPLAYBOOK@uxamanda & @kitobandito
THE APPROACH
PROJECT PLAYBOOK@uxamanda & @kitobandito
TEAM
SHARED LANGUAGE
COMMON GOAL
ITERATIVE+INCREMENTAL DELIVERY
INCREMENTAL
ITERATIVE+ INCREMENTAL
ITERATING TO REDUCE RISK
WATERFALL
ITERATIVE
RESEARCH CONCEPT DISCOVER DESIGN DELIVER DEPLOY MONITOR
TIME
RISK
PROJECT PLAYBOOK@uxamanda & @kitobandito
TEAM
SHARED LANGUAGE
COMMON GOAL
ITERATIVE+INCREMENTAL DELIVERY
RECAP
THE TEAM
#PROJECTPLAYBOOK@uxamanda & @kitobandito
WHAT IS A TEAM?
ROBOT SKETCH
#PROJECTPLAYBOOK@uxamanda & @kitobandito
CHOOSE PRODUCT OWNER
WHY ARE WE HERE?THE SETUP
#PROJECTPLAYBOOK@uxamanda & @kitobandito
WELLNESS FOR AN AGING
POPULATION
INDEPENDENT SENIORS
THE PLAYBOOK
#PROJECTPLAYBOOK@uxamanda & @kitobandito
WHAT IS IT?
FORMAT DOESN'T MATTER
#PROJECTPLAYBOOK@uxamanda & @kitobandito
PROJECT PLAYBOOK
■ Why are we here?
■ What’s the vision?
■ Why will users care?
■ What is the scope?
■ What is the solution?
■ Who’s involved?
■ What’s going to give?
■ What keeps you up?
■ Where are we going?
■ Are we ready?
#PROJECTPLAYBOOK@uxamanda & @kitobandito
WIPNOT SURE?
WHAT’S THE VISION?VISION STATEMENT
#PROJECTPLAYBOOK@uxamanda & @kitobandito
ELEVATOR PITCH
For [target user]
who [statement of need or opportunity]
the [project name]
is a [product category]
that [key benefit, compelling reason to buy].
Unlike [primary competitive alternative]
our project [statement of primary differentiation].
For teenagers
who would like to be connected to friends
Facebook Messenger
is a mobile application
that allows for instant communication.
Unlike writing letters
our project provides fast response times.
EXAMPLE
THE PERSONA
LEAN USER PERSONAS
Photo credit: http://www.isitedesign.com/sites/default/files/images/personas%20ixda_1.jpg
#PROJECTPLAYBOOK@uxamanda & @kitobandito
SKETCH
1 23 4
#PROJECTPLAYBOOK@uxamanda & @kitobandito
DEMOGRAPHICS
1 23 4
#PROJECTPLAYBOOK@uxamanda & @kitobandito
BEHAVIORS
1 23 4
#PROJECTPLAYBOOK@uxamanda & @kitobandito
MOTIVATIONS
1 23 4
#PROJECTPLAYBOOK@uxamanda & @kitobandito
PICK 1-2 AS A TEAM
WHAT ARE THE BENEFITS?
PRODUCT BOX
WHAT’S THE SCOPE?STORY MAPPING
STORY MAPPING
#PROJECTPLAYBOOK@uxamanda & @kitobandito
WHAT’S THE SOLUTION?HIGH-LEVEL DESIGN
#PROJECTPLAYBOOK@uxamanda & @kitobandito
ARCHITECTUREInfrastructure
Advertising
Analytics
3rd Party Content Provider
Content
Device info
OS Info
Data Store
Firewall
WHO’S IN THE COMMUNITY?
#PROJECTPLAYBOOK@uxamanda & @kitobandito
Person
Lastname Person
Lastname
Role
Person
Lastname
Role
Person
Lastname
Role
Person
Lastname
Role
Person
Lastname
Role
Person
Lastname
Role
Person
Lastname
Role
Person
Lastname
Role
Person
Lastname
Role
MAPPING THE COMMUNITY
WHAT’S GOING TO GIVE?LEVERS
#PROJECTPLAYBOOK@uxamanda & @kitobandito
LEVERS
Static
FluidScope
Time
Budget
Research
Compliance
WHAT KEEPS YOU UP?RISKS
#PROJECTPLAYBOOK@uxamanda & @kitobandito
RISKS / ASSUMPTIONS
Tellus
Purus
Etiam PortaMagna
Purus
Etiam
Ipsum
Quam
Fringilla Quam
Purus
Egestas
Tellus Dapibus
Cras
Egestas
Tellus Dapibus
Cras
WHERE ARE WE GOING?ROADMAP
#PROJECTPLAYBOOK@uxamanda & @kitobandito
ROADMAP
JULAUG
SEP
OCTNOV
Aug 4th - VC Review
■ Vestibulum
■ Consectetur
■ Cras Fusce
■ Pellentesque
Stakeholder review
ARE WE READY?SUMMARY
#PROJECTPLAYBOOK@uxamanda & @kitobandito
GO / NO GO
$1,000,000 dollars
3 months
12 people
WRAP UP
#PROJECTPLAYBOOK@uxamanda & @kitobandito
WHERE DID YOU GET?
OR
#PROJECTPLAYBOOK@uxamanda & @kitobandito
FINAL THOUGHTS
#PROJECTPLAYBOOK@uxamanda & @kitobandito
PROJECT PLAYBOOK
■ Why are we here?
■ What’s the vision?
■ Why will users care?
■ What is the scope?
■ What is the solution?
■ Who’s involved?
■ What’s going to give?
■ What keeps you up?
■ Where are we going?
■ Are we ready?
@KITOBANDITO + @UXAMANDA | FEBRUARY 4, 2015
#PROJECTPLAYBOOK
ATTRIBUTION-SHAREALIKE 4.0 INTERNATIONAL (CC BY-SA 4.0)
