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From BoulderStartupWeek's "Product Management for Engineering Event"
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P R E S E N T E D B Y
Roles, Responsibilities & Expectations
Adam Tornes
5/16/2014
Experience
Education
About Adam
What is the most important quality of a successful product-engineering
relationship?
TRUST
o Do What you Say
o Meet Commitments
o Build Reliable Software
o Build it the right way
o Protect and insulate Engineering
o Build the Right Things
Expectations
That’s great, but how are responsibilities shared in this
relationship?
Question 1. Which engineers / engineering teams will do
the work? 2. Who am I building this for?
Answer 1. Engineering/Engineering Management
2. Product
WHO
Question o What features and products need to be
developed? o What is the desired user experience?
Answer o Product
WHAT
Questions 1. When should it be worked on? 2. When will it be done by?
Answers 1. Product 2. Engineering
WHEN
Questions o Why do we need to build it? o Why is this important? o Why does it need to behave this way?
Answer o Product
WHY
Questions o How should we go about building it? o What technologies should we use?
Answer o Engineering
HOW
