Business of Software Europe #BoS2016

Business of Software Europe#BoS2016

The science of knowing what economists are wrong about.

Taleb:

Problems:Simple optimisation problems

Optionality problems

Differentiation problems

Calibration problems

Game theoretic problems

Asymmetry or uncertain trust problems

De-catastrophisation problems

SCARF: David Rocks modelStatusCertaintyAutonomyRelatednessFairness

David Ogilvy:

The problem with market research is

that people dont think what they feel, they dont say

what they think and they dont do what they say.

There is no sensible distinction to be made in a restaurant between the value created by the man who cooks the food and the value created by the man who sweeps the floor.

Ludwig von Mises.

Over the next fifty years, the greatest source of new value may consist in finding choices we didnt know we already had, and by noticing value where we never knew it existed.

#BoS2016@BoSConference

@rorysutherland@ogilvychangeThank you.