Things to Consider While Designing Website

The offer for website services on the Internet is overwhelming nowadays. You know you need a website, but how to select the right developer or provider for you? Is there any criteria you can follow to discriminate between all the different services you can find online? In this post we try to outline a few simple considerations you should bear in mind while “shopping” for websites.

Security

As discussed previously here and here, setting up a nice looking website, with the correct tools such as for example a CMS system like Joomla, Drupal or WordPress and pre-made graphical templates, is a quick and easy task, once you are setup. Everybody with some basic skills can do it, these tools are so user friendly today. What is generally overlooked by beginners is that keeping up and running such a system requires solid maintenance and a fair amount of work. Because they are so widespread, they are favorite targets for hackers. If a vulnerability comes out, which happens regularly, the thousands of installations of the particular version are at risk and require updating or patching. Updates and patches are released by the groups like website design Brisbane who develop these systems. How many site administrators regularly update their sites with the latest releases? Lots of them, maybe the majority.

Contents Management and Updates

A website is usually born as an empty box. It comes with an home page, some graphical elements, a logo, navigation menu(s), possibly some sections/categories of contents and maybe some empty pages in the various sections. Since an empty site generally does not look nice, it is not unusual that the pages are filled up with some arbitrary text, like the famous “Lorem Ipsum” (here’s a free lorem ipsum generator, should you need it). The fact that somebody has to fill up the initial contents and then update these contents when required, is often overlooked, given for granted or simply not considered by the client. Still, contents have to be inserted and managed.

Many considerations are relevant here. First, will the contents change in time? How much, if so? Many showcase sites have relatively static contents and once the initial contents are inserted in the pages, the need for updates is fairly limited. This is a good case, where the concern about the easy of contents updates is limited. Your provider/webmaster can probably do it for you, when required, with limited work and costs.

If on the other hand, there is a frequent requirement of changing/adding new contents and pages, the issue becomes relevant and should be considered upfront, before starting the construction of the site. How easy is the editing of existing pages, the creation of new pages/sections, the linking of those new contents into the navigation framework of the site can vary enormously across the different ways to build and manage a web site. Do not take for granted that your pages contents will be easy to edit with no technical knowledge.

If you will need to make frequent changes and add contents yourself, you will need a web site with an administrative backend where you can login and edit contents with ease. You do not want to mess up with html pages, FTP file uploads and stuff like this. Even if you are skilled and could do it. In the long run, a Content Management System is far better and let you concentrate on the contents, not on the tech aspects of the web site. Of course the use of a CMS comes with overheads (see point 1), but if well managed it is worth it.

Pleasing the eye: web site graphics

Maybe you have some basic skills in html/css and know how to open an hosting account, register a domain name and put up a simple web page. Does this qualifies you as a webmaster? Well, yes indeed. If you want to setup a personal website, or a website for friends and family, fine. Are you a professional webmaster then? Ehm, sorry, no. Setting up a beautiful web site with a consistent navigation framework requires experience. Designing website graphics is a specialized job that comes with his own set of skills, distinct from the web coding skills. As all artistic skills, it conjugates personal inclinations and sensibility with technical knowledge of some specialized software tools required to generate a professional graphics.

If your goal is to get to a professionally designed, gorgeous web site, you should definitely use a design produced by a professional web designer. But wait a minute, won’t this be horribly expensive? The answer to this is articulated. First of all, how do you define horribly expensive. You have to relate the costs to the expected benefits of your online presence.

If you are a freelance, mostly working “offline”, and all you need is a “business card” website, where you contact information is posted, and you are generally on a tight budget, then the threshold for “horribly” will be low. If on the other hand you run a purely online business, say an online shop, a great graphics could have a dramatic impact on sales. In this case your threshold should be significantly higher.

The other important thing to consider is that you have a choice between hiring a professional to make a new custom design for you ex-novo or using a non-exclusive professionally designed commercial or free template, that may be customized for your needs.

Set an appropriate budget

In my webmaster career, I very often find the idea, in clients, that websites should be inexpensive. After all, as we said, there is an overwhelming offer of websites, on and offline, and sometimes these are offered really, really cheap. So if you can get a web site for very little, why should you get the same, by spending the horrible amount of money that some providers/designers try to charge? The answer is that although you think you are getting the same, this is not the case.

As you see, the idea that a website is just a web site is extremely misleading. A website should be considered as a project. To be successful in a project you want to team up with the right people. The more complex and “important” the web site, the more it becomes essential that you get a skilled webmaster to do the job. And skills are not free: set an appropriate budget, instead of going for the cheaper option. Going cheap has costs involved.

Carefully plan your navigation tree and navigation framework

A standard setup for navigation is that from each single page of the website you should be able to:

• go up one level (reach the parent section/page, if any)

• access the level(s) below

• Access the “siblings” pages within the same section

• return to the home page

Each of these navigation options should have a distinct look, and keep this look and positioning across the whole web site so that the visitor soon feels at home while browsing your site. Be consistent and predictable. This is to be avoided in may situations of life, but it is a good thing while implementing a navigation framework.

This is a minimal, but sufficient setup in most cases, that should not be difficult to accomplish. Yet, there are plenty of websites that seem to lack even this basic navigation framework. Ensure that your website will not be one of those, be kind to your visitors.

First impact: the home page

Many (far from all though!) of your visitors might enter your website from the home page. Together

with the sections and subsections design, planning the various elements that will populate the home page of your site is one of the first things to consider, before starting development. Here is a tentative list of things you might consider including. None is really essential, and you could decide to think entirely out of the box here. Some elements might be missing. Here you go, anyway:

• Logo

• Site name (can be in the logo)

• Site slogan (can be in the logo), a short sentence, a few words about your site. Mind that text in the images cannot be read by search engines, so consider carefully what you have to do to optimise your search engine popularity here. If you use images, be sure to use (or to have your webmaster use) ALT tags generously.

• A paragraph of text describing what your website/business/activity/project is about. Again, great for search engines and for your visitors aswell, don’t keep them guessing too much. Did I already mention that they could decide to ignore you?

• Navigation menu(s), see point 5 above

• A news box and/or important event box? Maybe to be activated or deactivated depending on the availability of events or more in general, things to point out.

• A website footer. The contents are up to you. They could typically be links to “secondary/service” pages such as “contact us” or “site map”, copyright statements, credits etc..

You should consider that the contents of the header (logo, slogan, top bar navigation menu) and footer, maybe with some variations, might well be displayed over your entire web site, in each single page. They are important elements to be designed with care.

Frequently updated contents: should I have a news section? A user’s forum? A BLOG?

It is great to have an highly interactive web site full of updated contents, where users contribute by posting material and comments. On the other hand, nothing is more sad and desolated than a forum with 2 posts and one reply, that remain online, with no additions, for years. The truth is, starting a community is not easy, it requires work, planning, great initial contents. So if you plan to start a forum, be ready. Unfortunately your forum is competing with many other forums, twitter, facebook etc.. Do not underestimate this.

Concerning the news section. Again this is very nice but requires work, unless it is somehow automated (great but less selected and targeted, of course). Who is doing this work? Will you? The next sadder thing after an empty forum, is a news box whose last news if from two years ago. Much better to either automate, or avoiding the news box to start with.

In short, put up interactive and frequently updated sections on solid grounds, not just because they are cool and look nice at the launch of the web site. They get old and sad soon if you do not maintain them and work on them regularly.

If you have a showcase website you do not want to work on too much, keep it simple and clean, it will do his job nicely without unnecessary bells and whistles. If on the other hand the website is central to your business, and his success is your success, then definitely work on interactive and dynamic sections as they are a great added value.

Who is visiting? Don’t remain in the dark

Where do your visitors come from? How do they come to your site (specific search engines queries, links from other web sites)? How many visitors come to your site each day? What do they do while on the site, how many pages on average do they visit? Which are the most visited pages? All these questions should have an answer in order for you to get the feel of how the site is performing, how to make it better and attract more visitors, how to change and adapt the navigation flow so as to keep the users on the site longer.

You should make sure your site has a good web site visits tracking software in order to address these issues. One of the best systems in this respect is google analytics. If your website is central to your activity, consider getting an account (or make sure your webmaster is signed up) and start tracking visits to your website in a professional way. Even a quick periodic analysis of the data can provide valuable insights on what is your website for your visitors. Don’t remain be blinded by what YOU think your site is for them. See the real thing and act accordingly.

Your website and search engines: SEO

If your website never show up in search engines results, whatever the keywords, then you are on the good path for irrelevance. You should select some keywords relevant to your activity and set the goal of being visible on search engines, for these keywords, at a decent position. A decent position means the first page of results, anything below this have a poor chance of being visited. We cannot discuss the techniques and strategies involved here, we will have future posts on this topic. However you should be aware this is a very important aspect to consider while planning and building a new web site. Make sure you hire a webmaster well aware about the importance of Search Engine Optimization (SEO). If this aspect is crucial for you, consider consulting with a SEO professional. With the growth of Internet and the economical and business implications, SEO has become a science on his own in the last years.

Content wins, always

Visitors come to web sites for their own interest, not because they like you and want to please you by visiting your web site. It’s about them, their needs and interests, not yours. They don’t really care about your website, they care about them. Give them what they want, provide VALUE for them by offering relevant contents, this is why they are coming. Did I mention that they could easily decide to ignore you? I am always amazed on visting web sites that lack the most elementary information I came to the site for in the first place. So you own a restaurant. I love all the photos you want to show me, it’s great to know that the chef is your wife and that you have three happy kids.