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Triathlon ChallengeTLP
1.5-K Swim40-K Bike10-K Run
Challenge l Collaboration
“One of RP’s Best Olympic Distance Triathlon Races!” – Racers, Media, Sponsors, Patrons
TLPTriathlon Challenge
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P2.5M MEDIA Partnerships
P1.2M Cash & Ex Deal CORPORATE Partnerships
Activation l Support
“One of RP’s Best Olympic Distance Triathlon Races!” – Racers, Media, Sponsors, Patrons
TLPTriathlon Challenge
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“One of RP’s Best Olympic Distance Triathlon Races!” – Racers, Media, Sponsors, Patrons
TanghalangLakbay Pinoy
For &
Strategic l Tactical
TLPTriathlon Challenge
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July 20, 2000
Anilao, Mabini, Batangas
Logistics l Mobilization
“One of RP’s Best Olympic Distance Triathlon Races!” – Racers, Media, Sponsors, Patrons
TLPTriathlon Challenge
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PLATINUM l OFFICIAL Partners
TLPTriathlon Challenge
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TLPTriathlon Challenge
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GOLD l Major Partners
Official Billboard Partner
SILVER l Logistics Partners
TLPTriathlon Challenge
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TV News l Feature
TLPTriathlon Challenge
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RADIO Plugging
TLPTriathlon Challenge
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Plugging l Live Coverage
TLPTriathlon Challenge
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PRESS Release: Pre- l Post-Race
TLPTriathlon Challenge
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Mabini, Batangas Resorts
VENUE: Free l Discounted
TLPTriathlon Challenge
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TLPTriathlon Challenge
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LOGISTICS l Mobilization
2000
Courtesy of Hon. Mayor Sandoval,
Mabini Batangas
PRIZES l Elite Male & Female Champions
TLPTriathlon Challenge
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TLPTriathlon Challenge
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PRIZES l Elite and Top 3 Age-Group Winners
TLPTriathlon Challenge
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PRIZES l Elite and Top 3 Age-Group Winners
Launched, activated, and leveraged
as an Ideal Resort not only for Aqua Sports but Endurance and Off-Road Multi-Sports as well!
TLPTriathlon Challenge
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Accomplished Goals
Helped promote Anilao as an Aqua Sports haven and Mabini, Batangas as an Ideal Venue for Multi-Sports Training/Racing
Promoted Triathlon as the newest addition to the Olympic Games (2000 Sydney Olympics) and supported the Philippines’ Triathlon Grassroots
Development
TLPTriathlon Challenge
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Accomplished Goals
Provided a “free” Avenue for the Newbie, Budding, and Seasoned Triathletes to test their mettle and set the benchmark higher.
Sent Ms. Nancy Pajarillo and Mr. George Vilog to Singapore to compete in the
2000 Singapore International Triathlon!
TLPTriathlon Challenge
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Accomplished Goals
Acknowledged the Best Male & Female Batangueño Triathletes and the Oldest & Youngest
Batangueño Participants!
Aligned the Major Partners’ Marketing Objectives with the Event’s extensive Mileage – Tri-Media,
Onsite, and Non-Traditional Branding Opportunities!
TLPTriathlon Challenge
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Accomplished Goals
1.5K Swim40K Bike10K Run
July 20, 2000 l Anilao, Mabini, Batangas
OOH ADVERTISING l Guadalupe (Pre-Race)
TLPTriathlon Challenge
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MS. NANCY PAJARILLO & MR. GEORGE
VILOG:Congratulations and
Good Luck at the
OOH ADVERTISING l Guadalupe (Post-Race)
TLPTriathlon Challenge
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Grace C. PejiRace & Marketing Director
+63 2 l 809 l 4946 +63 999 l 879 l 8414
[email protected] [email protected]
THANK YOU!
TLPTriathlon Challenge
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