�e most social sporting event. Ever.Spanning an entire month, the World Cup’s social buzz

may even pass the Super Bowl and Olympics combined.

�e Adobe Digital Index methodology: 69M+ mentions from June 2013 - May 2014 were included in the data sample to date,230 of 255 total countries and territories in the world are represented, and more than 35 languages versions of the World Cupand related terms were tracked. Social mentions captured from Facebook, G+, Reddit, Twi�er, Dailymotion, Flickr, Instagram,

Tumblr, VK, Disqus, Foursquare, Metacafe, Wordpress, and YouTube using Adobe Social listening tool.

Learn more about Adobe Digital Index. adobe.com/digitalindex

59% of global social buzz relates to admiration, joy,or anticipation of the event. What will Messi, Ronaldo,

Neymar, and Rooney bring to the table this year?

Admiration (27%)

Joy (22%)

Anticipation (10%)

42% of the social buzz from Brazilians is expressingsadness, anger, or disgust related to the World Cup

and its challenges within the country. Clearly,the vocal minority is making its voice heard.

Surprise (6%)

Sadness (36%)Disgust (5%)

Global sentiment Local sentiment

Surprise (10%)

Disgust (11%)

Sadness (20%)

Joy (17%)

Admiration (17%)

Anticipation (18%)

Anger (1%)

Portugal’s Cristiano Ronaldo is the most followed athlete in the world — and the most mentioned player in the World Cup — with 1.5M+ mentions in May from his 22M+ Twi�er followers. Spain's Isco Alarcón and USA‘s Landon Donovan both crack the top 10, despite being withheld from their countries’ �nal rosters.

CRISTIANORONALDO7

Ronaldo: �e most mentioned footballerin the World Cup.

Germany: �e most active Twi�er base talking about the World Cup.On Twi�er, Germans are most active as a percent of mentions to active users at17%. Japan (11%), Nigeria (8%), France (5%), and U.K. (5%) round out the top 5.

�e top 10 countries talking about the World Cup on social media.

U.K . U.S.JAPAN

37% 11%

BRAZIL

9%

GERMANY

8%8%

S. KOREA

4%

INDONESIA

3%

FRANCE

3%

SPAIN

2%

NIGERIA

2%

Percentage of total social buzz by region.

32% EMEA 20% AMERICAS48% APAC

Japan has 78% of mentions in APAC — makingit the most social country in the region — andis moving toward being the most social countryin the world for its love of the World Cup.

England hasn’t tasted victory since 1966,but the passion of the country and itsfollowing of “�e �ree Lions” (the nickname for England national team) is producing 36% of the buzz in EMEA.

36% U.K.

2,000,000

6,000,000

10,000,000

14,000,000

5 monthsprior

3 monthsprior

1 monthprior

Monthof event

WORLD CUPOLYMPICSSUPER BOWL

90% of the world has already mentioned the World Cup,compared with 84% for the Olympics and 78% for the Super Bowl.

BRAZIL2014

Adobe Digital Index@adobeindex

78% JAPAN

REST OF EMEA REST OF APAC