1.Contentsadidas official match balls..... Page 3The players every team needs..... Page 6The 12 adidas federations..... Page 37Tools of the trade..... Page 51Fan fashion..... Page 56adidas and the FIFA World cup Page 72.....Note: Throughout this document, there are links to download related files. These links appear in white boxes with a double arrow >>, like this IMAGERY >> . Each link will direct you to an online multimedia library where you can preview and then download specific files. 2Table of Contents

2. VIDEOS >> adidas presentS the adidas JAbulANI adidas presents JABULANI, the Official Match Ball for the 2010 FIFA World Cup South Africa. The JABULANI, JAbulANI - PRODuCTION TESTING + which means to celebrate in FINAl PRODuCT >>isiZulu, features a South African inspired design and radically new technology.The name JABULANI originates from the Bantu language isiZulu and literally translated, JABULANI means to celebrate. bAll TECHNOlOGY >> Football is a passion that unites the world and the name of the new match ball appropriately pays tribute to that passion and football celebration that international fans will enjoy in South Africa this summer. JAbulANI information >> JAbulANI Multimedia content >> 4 adidas official match balls 3. adidas presentS the adidas JobulANI adidas proudly presents the Official Match Ball for the final of the 2010 FIFA World Cup in South Africa. The adidas JOBULANI is a unique gold-coloured version of the JABULANI, the Official Match Ball of the 2010 FIFA World Cup and its name is a tribute to Johannesburg or Joburg, the City of Gold. While the ball still features the iconic South African inspired design, the main colour of the JOBULANI is gold.This is the second time that adidas has designed a special ball for a FIFA World Cup final, the first final ball was the golden TEAMGEIST BERLIN, which was used on July 9th, 2006. The JOBULANI will be available in retail from April 20th onwards. JobulANI information >> JobulANI Multimedia content >>5adidas official match balls 4. GROuP A - SOuTH AFRICASOuTH AFRICASTEVENPIENAARDOb:17 MARCH 1982HEIGHT: 170CMPlACE OF bIRTH: JOHANNESbuRG, SOuTH AFRICAPOSITION: MIDFIElDER ATTR ACTING INTE REST FROM SOME OF THE bIGGEST ClubS IN EuROPE AFTE R A STRONG SEASON WITH EVERTON, MuCH WIll DEPEND ON PIENAAR IF SOuTH AFRICA ARE TO MAkE IT THROuGH THE GROuP STAGES. IMAGE AVAIlAblE ON REQuEST >>7The players every team needs 5. GROuP A - MEXICO MEXICO ANDRS GuARDADODOb: 28 SEPTEMbER 1986 HEIGHT: 169CM PlACE OF bIRTH: GuADAlAJARA, MEXICOPOSITION:lEFT WIN GERHIS SPEE D AND SkIllS ON THE lEFT WING HAVE MADEGuARDADO ONE OF THE MOST EXCI TING ATTACkIN G PlAYERSIN lA lIGA, WHERE HE IS A FIRM FANS FAVOuRITE ATDEPORTIVO lA CORu NA.RElATED PlAYE R ASSETS >> 8The players every team needs 6. GROuP A - FRANCEFRANCEYOANNGOuRCu FFDOb:11 JulY 1986HEIGHT: 186CMPlACE OF bIRTH: PlOEMEuR, FRANCEPOSITION: MIDFIElDERA NATuRAl SuCCESSOR TO ZINE DINE ZIDANE, GOuRCuFFSDAZZlING PERFORMANCES FOR bORDEAuX lED HIM TO bENAME D FRENCH PlAYER OF THE YEAR IN 2009 AND HE WIllbE HOPING TO REPlICATE THOS E DISPlAYS FOR lES blEuS.RElATED PlAYE R ASSETS >>9The players every team needs 7. GROuP A - uRuGuAY uRuGuAY DIEGO FORlN DOb:19 MAY 1979 HEIGHT: 179CM PlACE OF bIRTH: MONTEVI DEO, uRuGuAY POSITION: STRIkERONE OF THE MOST PROlIFIC STRIkERS IN lA lIGA,FORlAN WIll lEAD uRuGuAYS ATTEMPT TO lANDA THIRD WORlD CuP TITlE.IMAGE AVAIlAblE ON REQuEST >> 10The players every team needs 8. GROuP b - ARGENTINA ARGENTINA lIONEl MESSI DOb:14 JuNE 1987 HEIGHT: 169CM PlACE OF bIRTH: ROSARIO, ARGENTINA POSITION: STRIkERTHE FIFA WORlD PlAYER OF THE YEAR HAS bEEN INASTONISHING FORM IN 2010 AND HAS INHE RITE DTHE NO. 10 SHIRT MADE FAMOuS bY CuRRENTARGENTINA COACH DIEGO MARADONA.IMAGE AVAIlAblE ON REQuEST >>11The players every team needs 9. GROuP b - GREECEGREECETHEOFANISGEkAS DOb: 23 MAY 1980HEIGHT: 179CMPlACE OF bIRTH: lARISSA, GREECE POSITION:STRIkERTOP SCORER IN THE EuROPEAN QuAlIFYIN G SECTION FORTHE WORlD CuP WITH 10 GOAlS, GEkAS IS A NO-NONSENSESTRIkER WHO HAS bEEN ON-lOAN AT HERTHA bERlINRECENTlY, SCORING ON HIS DEbuT FOR THE GERMAN SIDE. RElATED PlAYE R ASSETS >> 12The players every team needs 10. GROuP b - SOuTH kOREA SOuTH kOREA CHu-YOuNG PARk DOb:10 JulY 1985 HEIGHT: 182CM PlACE OF bIRTH: DAEGu, REPublIC OF kOREA POSITION: STRIkER, WIN GERPARk WEAR S THE NO 10 SHIRT AT lIGu E 1 SIDEMONACO AND HAS A blIS TERI NG TuRN OF SPEE D,COVE RING 100M IN JuST 11 SECO NDS. HE IS AlSOA FREE-kIC k SPECIAlI ST.IMAGE AVAIlAblE ON REQuEST >> 13The players every team needs 11. GROuP C - ENGlAND ENGlAND STEVEN GERRARDDOb: 30 MAY 1980 HEIGHT: 183CM PlACE OF bIRTH: WHISTON, ENGlANDPOSITION:MIDFIElDER ONE OF THE lEADING MIDF IElD ERS IN THE GAME TODAY, GERR ARD WIll bE HOPI NG TO ADD A WORlD CuP WINN ERS MEDAl TO THE uEFA CHAM PION S lEAG uE CROW N HE WON AlMO ST SING lE-H ANDE DlY FOR lIVE RPOO l IN 2005.RElATED PlAYE R ASSETS >> 14 The players every team needs 12. GROuP C - uNITED STATES uNITE D STATES JOZY AlTIDOREDOb: 6 NOVEMbE R 1989 HEIGHT: 185CM PlACE OF bIRTH: lIVINGSTON, uNITED STATESPOSITION:STRIkERFAST AND DIRECT, AlTIDORE HAS bEEN PlYIN G HIS TRADEIN THE ENGlISH PREMIER lEAGuE WITH Hull CITY ANDWIll HOPE TO CAuS E AN uPSE T WHEN HIS COuNTRY lINESuP FOR THEI R OPENING MATCH AGAINST ENGlAND.IMAGE AVAIlAblE ON REQuEST >> 15 The players every team needs 13. GROuP C - AlGERIA AlGERIA kARIM MATMOuRDOb: 25 JuNE 1985 HEIGHT: 181CM PlACE OF bIRTH: STRASbOuRG, FRANCEPOSITION:MIDFIElDER, FORWARD SCOR ED THE OPENING GOAl IN AlGE RIAS STuN NING 3-2 QuARTER-FINAl VICTORY OVER IVORY COAS T AT THE 2010 AFRICA CuP OF NATIONS. PlAYS IN GERM ANY FOR bORu SSIA MNC HENG lADb ACH.RElATED PlAYE R ASSETS >> 16The players every team needs 14. GROuP C - SlOVENIASlOVENIAZlATkODEDI1984DOb:5 OCTObERHEIGHT: 189CMPlACE OF bIRTH: bIHA, SFR YuGOSlAVIAPOSITION: STRIkER THE bOCH uM FORWARD SCOR ED THE GOAl THAT bOOkED HIS COuN TRYS PlAC E IN THE 2010 FIFA WORlD CuP VIA A PlAY-OFF VICTORY ON AWAY GOAl S AGAI NST RuSS IA. WIll bE HOPI NG TO CAuS E A FEW MORE SHOC kS IN SOuT H AFRICA.IMAGE AVAIlAblE ON REQuEST >>17 The players every team needs 15. GROuP b - NIGERIA NIGERIA ObAFEMI MARTINS1984 DOb:28 OCTObER HEIGHT: 172CM PlACE OF bIRTH: lAGOS, NIGE RIA POSITION: STRIkERMART INS ENJOYED SuCC ESSF ul STIN TS WITHINTE R MIlAN AND NEWC ASTl E uNIT ED bEFORESWITCHIN G TO WOlFSbuR G IN 2009. HIS SPECTACu lARGOAl AGAI NST kENYA ENSu RED NIGE RIAS QuAlIFIC ATIO NFOR SOuT H AFRICA. IMAGE AVAIlAblE ON REQuEST >>18The players every team needs 16. GROuP D - GERMANY GERMANY MICHAEl k bAllAC1976 DOb:ER 26 SEPTEMb HEIGHT: 188CM PlACE OF bIRTH: GRlITZ, EAST GERMANY POSITION: MIDFIElDER GERMANYS CAPTAIN HAS ENJOYED A SuCCESSFul SEASON WITH CHElSEA AND IS ClOSING IN ON 50 INTERNATIONAl GOAlS FOR HIS COuNTRY. WIll bE TAkING PART IN HIS THIRD WORlD CuP FINAlS.RElATED PlAYE R ASSETS >>19The players every team needs 17. GROuP D - AuSTRAlIAAuSTR AlIATIMCAHIRll1979DOb:6 DECEMbEHEIGHT: 178CMPlACE OF bIRTH: SYDN EY, AuST RAlI APOSITION: MIDFIElDER ONE OF THE bEST HEADERS OF THE bAll IN THE MODE RN GAME, CAHIllS COMbATIVE STYlE IS WEll SuITED TO THE PREMIERS HIP, WHERE HE HAS bECOME ONE OF THE lEADING MIDFIElDERS IN ENGlISH FOOT bAll WITH EVERTON. RElATED PlAYE R ASSETS >> 20The players every team needs 18. GROuP D - SERbIASERbI ANIkOlAIGIER 1980DOb:25 SEPTEMbHEIGHT: 202CMPlACE OF bIRTH: bAkA TOPOlA, YuGOSlAVIAPOSITION: CENT RE FORWARDAT 202CM, THE VAlENCIA FORWARD WIll bE ONE OF THEbIGGEST OuTFIElD PlAYERS AT THE WORlD CuP AND HISPHYSIQuE MAkES HIM HARD TO MARk, AS MANY DEFENDERSIN lA lIGA kNOW ONlY TOO WEll. RElATED PlAYE R ASSETS >>21 The players every team needs 19. GROuP D - GHANA GHANA JOHN PAINTSIlDOb: 15 JuNE 1981 HEIGHT: 178CM PlACE OF bIRTH: ACCRA, GHANAPOSITION:RIGHT bACkAN ATTACkING RIGHT-bACk, PAINTSIl HAS PlAYEDA kEY ROlE FOR FulHAM OVER THE lAST TWO SEASONSAND SHOulD bE A lEADING lIGHT FOR THE blACk STARSOF GHANA.RElATED PlAYE R ASSETS >>22The players every team needs 20. GROuP E - DENMARk DENMARk DANIEl JENSEN DOb:25 JuNE 1979 HEIGHT: 179CM PlACE OF bIRTH: COPENHAGEN, DENMARk POSITION: MIDFIElDER THE WERD ER bREM EN MAN IS A CRuCIAl COG IN DENM ARkS MIDF IElD AND HAS VAST EXPE RIEN CE AFTE R A Club CARE ER THAT HAS AlSO TAkE N IN SuCC ESSF ul SPEllS IN HOll AND AND SPAI N.RElATED PlAYE R ASSETS >> 23 The players every team needs 21. GROuP E - THE NETHERlANDS THE NETHE RlANDS ElJERO ElIA 1987 DOb:13 FEbRuARY HEIGHT: 176CM PlACE OF bIRTH: VOORbuRG, THE NETH ERlANDS POSITION: WIN GER/STRI kERONE OF THE MOST EXCI TING EMER GING TAlE NTS INTHE GAME, THE DuTC HMANS SPEE D HAS bEEN GIVI NGbuND ESlIGA DEFE NDER S NIGH TMAR ES EVER SINC E HEJOIN ED HAMb uRG FROM FC TWEN TE IN 2009.IMAGE AVAIlAblE ON REQuEST >>24The players every team needs 22. GROuP E - JAPAN JAPAN SHuNSu kE NAkAMuRA DOb:24 JuNE 1978 HEIGHT: 176CM PlACE OF bIRTH: YOkOHAMA, JAPAN POSITION: MIDFIElDERClOS ING IN ON 100 CAPS FOR HIS COuN TRY, THE FREE-kICk SPECIAlI ST IS bACk IN HIS NATI VE lAND WITHFIRS T Club YOkO HAMA MARI NOS AFTE R EIGH T SuCC ESSF ulYEAR S ON THE ROAD IN ITAlY, SCOT lAND AND SPAI N.IMAGE AVAIlAblE ON REQuEST >> 25The players every team needs 23. GROuP F - ITAlY ITAlY DANIElE DE ROSSIDOb: 24 JulY 1983 HEIGHT: 184CM PlACE OF bIRTH: lIDO DI OSTI A, ROM E, ITAlYPOSITION:MIDFIElDERA HARD-WORkING DEFENSIVE MIDFIElDER, DE ROSSIHAS SPENT HIS ENTIRE CAREER WITH HOMETOWN ClubAS ROMA AND HAS AlREADY AMASSED MORE THAN50 GAMES FOR HIS COuNTRY.RElATED PlAYE R ASSETS >> 26The players every team needs 24. GROuP F - PARAGuAYPARAGuAYNElSONVAlDZ R 1983DOb:28 NOVEMbEHEIGHT: 178CMPlACE OF bIRTH: CAAGuAZ, PARAGuAYPOSITION: STRIkER A WHOl E-HEARTE D STRI kER, THE bORu SSIA DORTMuND NO.9 WIll bE lOOkING TO bREA k HIS WORlD CuP GOAl DROu GHT AFTE R FAIlING TO FIND THE NET IN THRE E GAMES IN 2006. IMAGE AVAIlAblE ON REQuEST >> 27The players every team needs 25. GROuP F - SlOVAkIASlOVAkIA STANISlAVESTk R 1982DOb:16 DECEMbEHEIGHT: 180CMPlACE OF bIRTH: DEMJATA, CZECHOSlOVAkIAPOSITION: STRIkERWITH 10 INTE RNAT IONAl GOAl S TO HIS NAME, THEbOCH uM FORWARD AVER AGES A GOAl EVERY THRE E GAMESSO WIll HOPE TO FIND THE NET DuRI NG THE GROu PSTAG ES IN SOuT H AFRICA. RElATED PlAYE R ASSETS >> 28The players every team needs 26. GROuP F - NEW ZEAlAND NEW ZEAlAND ANDREW bOYENS ER 1983 DOb:18 SEPTEMb HEIGHT: 193CM PlACE OF bIRTH: DuNE DIN, NEW ZEAlAND POSITION: CENT RE-bACk A GIANT CENTRAl DEFENDER, bOYENS PlAYS IN THE MlS FOR NEW YORk AND WIll bE DETAIlED TO STOP SOME OF THE bEST STRIkERS IN THE GAME TODAY AS HIS SIDE MAkE THEIR FIRST WORlD CuP APPEARANCE SINCE 1982.RElATED PlAYE R ASSETS >> 29The players every team needs 27. GROuP G - bRAZIlbRAZIlkAkDOb:22 APRIl 1982HEIGHT: 186CMPlACE OF bIRTH: bRASIlIA, bRAZIlPOSITION: ATTACkIN G MIDFIElDERREAl MADRID PAID AROuND 65 MIllION TO ACQuIRETHE bRIllIANT bRAZIlIAN FROM AC MIlAN AND HE ISWORTH EVEN MORE TO bRAZIlS PARTISAN SuPPORT. HASSCORED MORE THAN 25 INTERNATIONAl GOAlS AND WIll HOPETO ADD MORE TO THAT TAllY IN SOuTH AFRICA.RElATED PlAYE R ASSETS >> 30The players every team needs 28. GROuP G - PORTuGAlPORTu GAlSIMO1979DOb:31 OCTObERHEIGHT: 171CMPlACE OF bIRTH: VIllA REAl, PORTuGAlPOSITION: WIN GERCOMFORTAblE ON EITH ER FlAN k OR IN AN ADVANCEDCENT RAl ROlE, THE PORT uGuESE PlAYMAkE R HAS ENJOYEDA STEllAR CARE ER AT SPORTING lISbON, bARC ElON A,bENF ICA AND ATlE TICO MADRID AND HAS SCOR ED MORETHAN 20 INTE RNAT IONAl GOAl S.RElATED PlAYE R ASSETS >>31The players every team needs 29. GROuP G - IVORY COAST IVORY COAST SAlOMONu kAlO1985 DOb:5 AuGuST HEIGHT: 186CM PlACE OF bIRTH: OuM , IVORY COAST POSITION: WIN GER/STRIkER THE lIVElY CHElSEA FORWARD IS AN ADAPTAblE ATTACkER AND CAN PlAY ON EITHER FlANk OR AS AN OuT-AND-OuT STRIkER AND HAS AlREADY SCORED MORE THAN 10 GOAlS FOR HIS COuNTRY.IMAGE AVAIlAblE ON REQuEST >>32 The players every team needs 30. GROuP H - SPAIN SPAIN DAVID VIllADOb: 3 DECEMbE R 1981 HEIGHT: 175CM PlACE OF bIRTH: TuIllA, lANGREO, SPAINPOSITION:STRIkERONE OF THE lEADING STRIkERS IN THE GAME TODAY, VIllAWIll HEAD SPAINS CHARGE AS THEY AIM TO ADD THE WORlDCuP CROWN TO THEIR EuRO 2008 VICTORY, WHERE THEVAlENCIA MAN FINISHED THE TOuRNAMENT AS TOP SCORER.IMAGE AVAIlAblE ON REQuEST >>33The players every team needs 31. GROuP H - SWITZERlANDSWITZERlANDJOHANVONlANTHEN1986DOb:1 FEbRuARYHEIGHT: 176CMPlACE OF bIRTH: SANTA MARTA, COlOMbIAPOSITION: RIGHT WIN GER SCOR ED FOR SWITZERl AND AT EuRO 2004 AS A PRECOCIO uS 18-Y EAR- OlD, THE COlO MbIAN-bORN RIGH T-WI NGER HAS PlEN TY OF PACE AND THE SkIllS TO MATC H. IMAGE AVAIlAblE ON REQuEST >> 34 The players every team needs 32. GROuP H - CHIlE CHIlE MARk GONZlEZ DOb:10 JulY 1984 HEIGHT: 176CM PlACE OF bIRTH: DuRbAN, SOuTH AFRICA POSITION: lEFT WIN GERTHE CSkA MOSCOW MAN WAS bORN IN SOuT H AFRICAAND WIll FEEl RIGH T AT HOME ON CHIl ES lEFT FlAN kAFTE R COMP lETI NG A SuCC ESSF ul FIRS T SEAS ON IN THERuSS IAN CAPI TAl.IMAGE AVAIlAblE ON REQuEST >> 35 The players every team needs 33. GROuP H - HONDuRASHONDuRASMAYNORFIGu EROA DOb: 2 MAY 1983HEIGHT: 180CMPlACE OF bIRTH: JuTI APA, HONDuRAS POSITION:DEFENDER A MARAuDIN G Full-bACk WITH ENGlISH SIDE WIGAN ATHl ETIC, FIGu EROA HAS A SENS ATIO NAl lEFT-FOOT AND IS A STRO NG CANDIDAT E FOR GOAl OF THE SEAS ON IN THE PREM IERS HIP AFTE R A STuN NING FREE-kIC k AGAI NST STOkE.RElATED PlAYE R ASSETS >>36 The players every team needs 34. SOUTH AFRICAMEXICO FRANCEARGENTINA GREECE NIGERIA GERMANY DENMARKJAPAN PARAGUAYSLOVAKIASPAIN FEDERATION lOGO IMAGERY >>FEDERATION lOGO IMAGERY>> 38The 12 adidas federations 35. DESIGN INFORMATION >>SOuTH AFRICA The eyes of the world will be on South Africa in 2010 but the eyes of every South African will be on Bafana Bafana.A diverse country of 11 tribes and 11 languages will stand as one behind their team and this has served as the inspiration behind the new South Africa kit for the 2010 FIFA World Cup.Incorporating 11 threads that symbolise the countrys diversity in unity and modern interpretations of traditional South African artwork...Full DESCRIPTIONAND All ASSETS >>IMAGERY >> 39 The 12 adidas federations 36. MEXICO The Mexican Football Federation was founded in 1927. The Mexican National Team is currently the strongest team in the CONCACAF.Having qualified for all tournaments since 1994 and thirteen in total, Mexico performed particularly strong in 1970 and 1986 when they reached the quarterfinals on their home ground.In their history, the Mexican Guerreros (Warriors) have won one FIFA Confederations Cup, five CONCACAF Gold Cups, three CONCACAF Championships, three...Full DESCRIPTIONAND All ASSETS >>IMAGERY >> 40 The 12 adidas federations 37. DESIGN INFORMATION >>FRANCE Inspired by the nations proud football history, Frances new kit for the 2010 FIFA World Cup honours the countrys greatest glories.This jersey pays tribute to the teams that conquered Europe in 84 and the world in 98. On the front, 11 red and white lines are inspired by the victorious kits of 1984 and 1998, representing the famous French team spirit when 11 stood as one.The stronger blue will inspire the future generation and this jersey...Full DESCRIPTIONAND All ASSETS >>IMAGERY >>41The 12 adidas federations 38. DESIGN INFORMATION >>ARGENTINA Inspired by Argentinas proud football history and cultural heritage, the teams new home kit for the 2010 FIFA World Cup celebrates the countrys World Cup success in 1986.The new jersey design is made from a special mesh material that appears similar to the shirt fabric from 1986, although engineered for better air circulation and moisture management.The distinctive blue and white colours on both sides of the home jersey...Full DESCRIPTIONAND All ASSETS >>IMAGERY >> 42 The 12 adidas federations 39. GREECE The Hellenic Football Federation, based in Athens, was founded in 1926.The undoubtedly biggest success in Greek football history came in 2004 when the National Team won the 2004 European Championship in Portugal in what was one of international footballs biggest surprises.Prior to 2004, they had only appeared twice in the final tournaments of the FIFA World Cup and the UEFA European Championship. The teams success in qualifying for the 1994...Full DESCRIPTIONAND All ASSETS >>IMAGERY >>43The 12 adidas federations 40. NIGERIA The Nigeria Football Federation was formally launched in 1945 and formed the first Nigerian national football team in 1949.Nicknamed the Super Eagles, the Nigerian team today is one of the best African football teams. They reached their first FIFA World Cup in 1994 where they immediately won their first game and advanced to the second round.It was the first out of four FIFA World Cup participations including the 2010 FIFA World Cup. The current team captain and African Football...Full DESCRIPTIONAND All ASSETS >>IMAGERY >> 44 The 12 adidas federations 41. DESIGN INFORMATION >>GERMANY Deutscher Fuball-Bund celebrates its glory as one of the most successful football federations in the new adidas kit for the 2010 FIFA World Cup.Inspired by Germanys proud football history and heritage, the teams new home jersey at the 2010 FIFA World Cup honours the countrys famous Teamgeist.Eleven threads, with the countrys national colours in the centre, feature on the front and pay tribute to Teamgeist and every team...Full DESCRIPTIONAND All ASSETS >>IMAGERY >>45The 12 adidas federations 42. DESIGN INFORMATION >>DENMARk Founded in 1889, the Danish Football Association is a founding member of both FIFA and UEFA.The Danish National team is often referred to as Danish Dynamite in reference to a Danish song for the UEFA European Championships in 1984.The team is considered a major competitive force in international football since the mid-1980s.Their biggest triumph, however, came in the 1992...Full DESCRIPTIONAND All ASSETS >>IMAGERY >>46The 12 adidas federations 43. DESIGN INFORMATION >>JAPAN Japans legendary three-legged crow, the emblem of the national football team, is the key inspiration behind the design of the new Japan Football Association home kit for the 2010 FIFA World Cup.Considered the God of Sun, the three-legged crow is symbolic of the players and fans commitment to their national team and is sure to inspire the nations success on the world stage in 2010. The jerseys striking Japan Blue colour...Full DESCRIPTIONAND All ASSETS >>IMAGERY >>47The 12 adidas federations 44. PARAGuAY In 1906, representatives of the five existing football teams in Paraguay created the governing body of football in Paraguay.The biggest successes in the Paraguayan football history are two Copa Amricas in 1953 and 1979. They also reached the second round of the World Cup on three occasions.It was the so-called golden generation which established Paraguay as one of South Americas top teams with three World Cup qualifications between 1998 and 2006.South Africa will mark the eighth appearance at World...Full DESCRIPTIONAND All ASSETS >>IMAGERY >> 48 The 12 adidas federations 45. SlOVAkIA Slovak Football Association (SFZ) was founded in 1993.The 2010 FIFA World Cup will mark the first ever World Cup appearance for the Fighting Jondas, as the Slovak National team is called...Full DESCRIPTIONAND All ASSETS >>IMAGERY >> 49 The 12 adidas federations 46. DESIGN INFORMATION >>SPAIN Inspired by the nations proud football history and recent success at UEFA Euro 2008, Spains new home kit honours the indomitable Spanish spirit La Furia Roja (the Red Fury) with a bolder, stronger red inspired by the successful and stylish Spanish sides of the 1980s.The dynamic blue shorts and red jersey colour combination pays tribute to the 1964 European Cup winning team and the national flag on the shorts symbolises the teams pride ... Full DESCRIPTION AND All ASSETS >>IMAGERY >>50The 12 adidas federations 47. adiPuRE 3 TRX FG Your game is polished, and your boot is pure elegance. The adidas football adiPURE 3 TRX FG gives you comfort, with TRAXION FG for extreme control on firm ground, and a distinguished style that matches your play. Full grain K-leather upper for lightweight comfort, soft feel and glove-like fit Asymmetrical loop lacing for better ball contact Synthetic lining and anatomically moulded EVA insole for comfort External heel counter for heel comfort and stability; TPU plate for lightweight performance and durability TRAXION FG outsole for grip and comfort on firm, natural surfaces information AND Multimedia content>>52Tools of the trade 48. Predator-X In October 2009, adidas released its PREDATOR_X for The 2010 FIFA World Cup T new football boot designed with French football legend Zinedine Zidane, achieves the highest ball power, swerve and control ever found in any PREDATOR.Almost every country embraces the number 10 in football to designate the best, most skilful player in the team. Just as Zidane is world-famous for having worn the number 10 in the French national side, the new PREDATOR boot, the tenth_X generation of the PREDATOR family which has led football for more than a decade, is tipped to augment the power to come in the 2010 FIFA World Cup in South Africa.information AND Multimedia content>>53Tools of the trade 49. F50 lAuNCHING MAY 2010 54 Tools of the trade 50. Goalkeeper Gloves All adidas goalkeepers gloves at the 2010 FIFA World Cup are coloured black, yellow and white. They guarantee a perfect grip and punching control as well as a safely wrapped thumb for optimal protection. Beyond these features, each keeper can choose from three glove models. The Fingersave Allround, the Fingersave Allround Motion Arrester and the Response Pro. The technologies featured in all three gloves include a tighter finger fit, proven Climacool technology and Fingersave Spines.adidas will introduce new engineered cuts in the foam of the Motion Arrester glove, improving the grip on wet balls.information AND Multimedia content>>55Tools of the trade 51. lICENSED APPARElIMAGERY >> 57Fan fashion 52. lICENSED APPAREl SOuTH AFRICAIMAGERY >>58 Fan fashion 53. lICENSED APPAREl MEXICOIMAGERY >>59 Fan fashion 54. lICENSED APPAREl FRANCEIMAGERY >>60 Fan fashion 55. lICENSED APPAREl ARGENTINAIMAGERY >> 61Fan fashion 56. lICENSED APPAREl GERMANYIMAGERY >> 62Fan fashion 57. lICENSED APPAREl SPAINIMAGERY >> 63Fan fashion 58. lICENSED APPAREl uSAIMAGERY >> 64Fan fashion 59. lICENSED APPAREl ENGlANDIMAGERY >> 65Fan fashion 60. lICENSED APPAREl THE NETHERlANDS IMAGERY >>66Fan fashion 61. lICENSED APPAREl SOuTH kOREAIMAGERY >> 67Fan fashion 62. lICENSED APPAREl ITAlY IMAGERY >> 68Fan fashion 63. lICENSED APPAREl bRAZIlIMAGERY >>69 Fan fashion 64. lICENSED APPAREl ORIGINAlS PRODuCT INFORMATION AND IMAGERY >>OriginalsOnce every four years, theworld watches as the bestfootball teams hit the turfto claim the FIFA World Cupfor their country. Watchingand loyally cheering fromtheir sofas to the pubsto the stadium. Since the legendary finalwhere Adi Dassler himselfintroduced screw-in studs,helping the German team tovictory in 1954, adidas hasbeen making football historyyear after year. The 2010 Original GameCollection features classicfootball silhouettes andapparel for all fans to weartheir colours loud andproud, celebratingthe goals and theglory withOriginals style.70Fan fashion 65. lICENSED APPAREl Y-3 PRODuCT INFORMATION AND IMAGERY >>Y-3 An intellectual approach to the beautiful game of football is the inspiration for the Y-3 Spring/ Summer 2010 collection. Abstract flag motifs in the colour ways of eight football federations sponsored by adidas are used throughout the collection evoking the perfect blend of adidas heritage and innovation with Yohji Yamamotos signature style. Taking the collections theme further, this seasons visuals pay tribute to an icon of sports heritage: the team portrait.The images capture the simplicity and grace of a team fitting within a collection inspired by the power of football and the movement of the net Yohji Yamamoto & Zinedine Zidane are featured as team coach & captain underscoring Y-3s continued exploration of sport performance and innovative style.71 Fan fashion 66. ADIDAS FIFA WORlD CuP bOOT HISTORYPRODuCT INFORMATION AND IMAGERY >>1966Three out of every four players wore adidas at the1966 World Cup, including the entire German team thatlost 4-2 to England in the final at Wembley. 1954 Adi Dasslers revolutionary screw-in studs helps 19701982 West Germany defeat hot favourites Hungary in theFranz Beckenbauer had special boots made for him forThe sole was updated again for Spain, with a new flexible red 1954 World Cup Final.the Mexico tournament. Additional strips were added to thezone giving players greater control and feel on the ball.heel area to give even more protection and the forefoot 1958 was widened.1986 Rain-resistant, this boot was worn by most of the playersAnother set of innovations were introduced in Mexico to give competing in the 1958 World Cup, with a whole range of 1974the boot even greater flexibilty than before, while screw-in studs to choose from to adapt toThe boot worn by Gerd Muller fired West Germany to the title. a longer heel tab and extra padding on the tongue the Scandinavian conditions. completed the new look.1978 1962 The last boot worked on by Adi Dassler himself, this1990 This boot was cut lower than ever before but had added boots dual-density sole gave the boot a perfect blend of The new Etrusco boot had another adapted sole to protection on the Achilles area and a dinstinctive heel tab. strength and flexibility. provide a firmer grip in the middle of the foot. 73 adidas and the Fifa World Cup 67. ADIDAS PREDATOR HISTORYPRODuCT INFORMATION AND IMAGERY >> 2002 The first World Cup in Asia and the sixth Predator boot. 1994The Predator Mania was available in a number of different The Predator makes its World Cup bow at USA 94. Made of colours and was worn by some of the biggest names in the kangaroo leather, its rippled fins on the forefoot produced tournament including David Beckham, Alessandro del Piero more power, more swerve and more control than ever before.and Raul. 2010 The Predator the 10th Predator boot, introduces_X, 19982006the Powerspine for the first time, giving players The Predator Accelerator was the third generation of theThe Predator Absolute, the ninth member of themore power and protection than ever before and Predator boot and its asymmetrical lacing helped Zinedine Predator family, the first with interchangeable making the new boot the most powerful Predator Zidane lead France to World Cup glory on home soil. PowerPulse technology.of all time.74 adidas and the Fifa World Cup 68. ADIDAS FIFA WORlD CuP bAll HISTORYPRODuCT INFORMATION AND IMAGERY >> adidas Telstar 1970 FIFA World Cup Mexico Like all other balls in its time, the adidas Telstar was completely made of leather; however, unlike any other ball it featured 32 hand-stitched panels (12 black pentagons and 20 white hexagons), creating the roundest sphere of its time.adidas Telstar and adidas Chile adidas Tango Espaa 1974 FIFA World Cup Germany1982 FIFA World Cup Spain Two adidas match balls were used for Germany 74. Telstar made a repeat appearance with The initial Tango design from 1978 was only altered slightly in 1982. However, the new black branding replacing the previously gold branding. And, building on the success ofTango Espaa did feature a major technological innovation. The Tango Espaa, still made of the adidas Telstar, adidas introduced a new all-white version named adidas Chile (after an all- leather, featured revolutionary waterproof sealed seams. This dramatically reduced the balls white ball used at Chile 62). The materials and techniques used in the Telstar and Chile were water absorption, thus minimizing weight increase during a game under wet conditions. identical to those used four years earlier. adidas Azteca adidas Tango1986 FIFA World Cup Mexico 1978 FIFA World Cup Argentina The Match Ball for the 1986 FIFA World Cup revolutionized footballs and football In 1978 football design experienced another revolution with the introduction of the adidasproduction techniques. The adidas Azteca was the first ever synthetic FIFA World Cup Tango. Once again adidas had created what would become a football design classic. TwentyMatch Ball. The use of synthetic material increased its durability and further minimized panels with triads created an optical impression of 12 identical circles. For the following water absorption. With its never-before-achieved performance on hard ground, at five FIFA World Cup tournaments the Match Ball design was to be based on this design.high altitude, and in wet conditions, Azteca represented a massive leap forward for Tango featured improved weather resistance qualities, and took its inspiration from the deepthe game. Its elegantly and elaborately decorated design was inspired by the passion, emotion and elegance of Argentina. hosting nations native Aztec architecture and murals. 75adidas and the Fifa World Cup 69. ADIDAS FIFA WORlD CuP bAll HISTORYPRODuCT INFORMATION AND IMAGERY >> adidas Etrusco Unico 1990 FIFA World Cup Italy The adidas Etrusco Unico evolved the use of synthetic materials further, creating the first ever Match Ball containing an internal layer of black polyurethane foam, making Etrusco Unico fully water-resistant, more lively and faster than ever. The name and intricate design took their inspiration from Italys magnificent, ancient history and the contributions and fine art of the Etruscans. Three Etruscan lion heads decorate each of the 20 Tango triads. adidas Fevernova adidas Questra2002 FIFA World Cup Korea / Japan 1994 FIFA World Cup USAThe adidas Fevernova was the first World Cup Match Ball since 1978 to break with the In 1994, adidas introduced the first Match Ball featuring a high-tech, ultra-high-energy-return traditional Tango design introduced in 1978. The colourful and revolutionary look and colour layer of white polyethylene foam. This PE layer made Questra softer to the touch (moreusage was entirely based on Asian culture. The Fevernova featured a refined syntactic foam controllable) and much faster off the foot for more speed. Inspired by space technology, high layer to give the ball superior performance characteristics and a three-layer, knitted chassis, velocity rockets and Americas quest for the stars, Questra set new performance standards.allowing for a more precise and predictable flight path every time.adidas Tricoloreadidas Teamgeist 1998 FIFA World Cup France 2006 FIFA World Cup Germany adidas Tricolore was the first ever multi-coloured Match Ball. Frances flag and national colours The adidas +Teamgeist introduced a radical new 14 panel configuration design (the Tricolore) and the cockerel the traditional symbol of the French nation and Football minimizing the amount of three panel touch points by 60% and the total panel length Federation, inspired the balls name and design. Moreover, the adidas Tricolore featured an by over 15%, significantly improving the overall performance of the ball. The match ball advanced syntactic foam layer - a tight regular matrix, composed of gas-filled, individuallywas designed in white, black and gold, the traditional colours of German football and closed and highly durable micro balloons. The syntactic foam further improved the ballsthe FIFA World Cup trophy. The name Teamgeist is based on the single most d durability, energy return and made it more responsive.ecisive characteristic every team needs to win a tournament: team spirit!76adidas and the Fifa World Cup 70. ADIDAS FIFA WORlD CuP EVENT HISTORY 1954 FIFA World Cup Switzerland Heavy rain just before the final had turned the field into a swamp. Luckily, Adi Dassler comes prepared. He had invented the worlds first screw-in studs and, within1966 FIFA World Cup England an hour, he replaces the German teams studs withIn? Out? In, says the linesman and the referee agrees. longer ones. The Hungarians struggle in the mud as the Two nations will debate forever. The host country won Germans go on to score the game-winning goal to take footballs ultimate prize! In addition to the entire German 1974 FIFA World Cup Germany home the World Cup trophy. squad, Bobby Charlton, Geoff Hurst and most of theThe 1974 Football World Cup in Germany sees theEngland team wore 3-Stripes on the legendary stage of premiere of adidas football-specific apparel, with 1958 FIFA World Cup SwedenWembley. Altogether, three out of every four players optedover 60 percent of the participating teams wearing it. The success of 1954 persuaded the majority of playersfor adidas footwear.Germany, led by Kaiser Franz Beckenbauer, end up lifting in Sweden to wear adidas. Just four years later, there was the trophy after beating The Netherlands in the final. a whole range of screw-in studs to choose from. Brazil,1970 FIFA World Cup Mexico featuring a very young Pel, won the FIFA World Cup trophy. With more than 80 percent of the players in Mexico1978 FIFA World Cup Argentinawearing adidas footwear, adidas becomes the iconicBeing the tournament host proves to be an advantage 1962 FIFA World Cup Chile World Cup brand. Pel is back to help Brazil win theagain. In the final, Mario Kempes scores twice to secure Beating Czechoslovakia in the final, the Brazilianstournament for the third time. The revolutionary Telstar, the title for Argentina. adidas introduces another prove to be unstoppable once again. adidas continued the first white football ever with black pentagons, makes revolutionary football design the Tango. Twenty similar to innovate, introducing a shoe with the lowest cut ever its debut as the FIFA World Cup Match Ball. Until today, triads create the optical impression of 12 identical and protective cushioning for the Achilles tendon. adidasthe design of the 32-panel Telstar remains the archetypecircles. It would prove to be the foundation of football boots were featured in all 32 matches in Chile.of all generic footballs. design for decades to come.77 adidas and the Fifa World Cup 71. ADIDAS FIFA WORlD CuP EVENT HISTORY 1982 FIFA World Cup Spain In honour of the host nation and its culture, adidas1994 FIFA World Cup USA introduces the Tango Espaa, featuring a clever system of adidas is the Official Marketing Partner for the first time. sealed seams, reducing the balls water absorption. Three The launch of the adidas Predator is a revolution in out of four semi-finalists wear adidas apparel. In the end, footwear. Players were sceptical at first about the new Italy, with tournament star Paolo Rossi, proves to be the design, but the shoe gained acceptance when players best team of the tournament.started scoring goals.Lots of them! It became the standard football boot. Brazil again had the best team, 1986 FIFA World Cup Mexico beating Italy in the final. The Match Ball for the 1986 FIFA World Cup revolutionized footballs and football production1998 FIFA World Cup France techniques. The adidas Azteca was the first ever syntheticadidas Tricolore was the first ever multi-coloured FIFA World Cup Match Ball. An unparalleled Diego Match Ball. In an amazing final, Zinedine Zidane scored Maradona leads Argentina to victory, beating Germany in two headers and Emmanuel Petit added a third, leading the final.to a 3-0 France win. Once again the host country wins2006 FIFA World Cup Germany the FIFA World Cup. The 2006 FIFA World Cup in Germany is a time to make 1990 FIFA World Cup Italy friends. Zinedine Zidane makes his final appearance on The adidas Etrusco Unico is the Official Match Ball of2002 FIFA World Cup Korea/Japan the international stage and wins the Golden Ball award. the 1990 FIFA World Cup tournament in Italy. To reflectFootball fever hits Asia, with China making their first ever Nevertheless, Italy beats France in the closest of all Italian culture, its design featured three Estruscan lion appearance and Japan and South Korea performing well decisions a penalty shoot-out. The third place of the heads within each of the 20 Tango triads. Again Germany beyond expectations. adidas introduces the Fevernova, host country is celebrated frenetically all over the country. and Argentina meet in the final. This time the German the Official Match ball for the tournament, as colourful The name of the adidas ball, Teamgeist, which was national team, coached by Kaiser Franz Beckenbauer, and high-tech as the two host countries. Brazil beatspersonalized for each game, becomes one of the catch wins the title. Germany in the final, securing its fifth World Cup title. phrases of the 2006 FIFA World Cup.78adidas and the Fifa World Cup 72. HOW TO DOWNlOAD CONTENTMultimedia contentLinks throughout this document will take you to the online multimedia library. Here youcan browse through all available content. These links appear in white boxes with a double arrow >>, like this IMAGERY >> .Once you have found an item you would like to download, right click and select Download Resource.Full multimedia library can be found at: http://www.adidas.com/campaigns/worldcuplookbook/content/index.aspx Asset usageAll photographs featured are reproduced with the permission of the photographers and the persons appearing inthe photographs. The photographs may be reproduced without alteration but only for the sole purpose of promoting orreporting on the adidas products featured in the photographs. No photographs may be used after 30 June 2011. Image available on requestPlease contact your local PR office for content not available from multimedia library.79 Asset usage 73. ADIDAS PR DIRECTORY adidas INTERNATIONAL HEADQUARTERS adidas BRAZIL adidas CZECH REPUBLICadidas HUNGARY Erik van LeeuwenPaulo ZiliottoPetra BergmannovaAttila Csaszari World of Sports, Adi Dassler Strae 1 Alameda Rio Negro 585 Pekarska 16 / 641Vci t 45 91074 Herzogenaurach, Germany 9 andar155 00 Praha 5 Jinonice, Czech Republic1134, Budapest, Hungary Tel +49 9132 84 4463Centro Administrativo Rio Negro Tel +420 251 095 662 Tel +36 14511 420 Email Erik.VanLeeuwen@adidas.comEd Demini 06454-000 AlphavilleEmail petra.bergmannova@adidas.com Email Attila.csaszari@adidas-group.com Tel +55 11 2196 64 00 Susie BoylanEmail paulo.ziliotto@adidas.com adidas EMERGING MARKETSadidas INDONESIA World of Sports, Adi Dassler Strae 1 Hadeel Abu-GharbiehMonica Ang 91074 Herzogenaurach, Germany adidas CANADA Al Gurg Tower, Baniyas RdPlaza DM 11th floor Tel +49 9132 84 4483Jackie Tumber P.O.Box 32512, Dubai, UAEJln Jend SudirmanKav 25 Email Susie.Boylan@adidas.com 3210 Langstaff blvd Tel +971 4 227 30 33 12920 Jakarta Concord, ON, L4K 5B2, CanadaEmail hadeel.abu-gharbieh@adidas.com Tel + 62215205566 Tel +905 761 9900 - 2345 Email monica.ang@adidas.com adidas AMERICA Email Jackie.tumber@adidas.com Lyn Famiglietti adidas FRANCE 610 Broadway, 3rd Floor Benjamin Devillard adidas ISRAEL adidas CHILE New York 10012, New York, USA 12 - 14 Rond Point des Shibolet Abudi Diego Zabala Tel +1 212 271 7566 Champs Elyses 6 Hamchtesh St. Av. 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