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Developing Canoe Trails: Key Steps to Success
Chris ScottActivity Tourism Manager
• Outdoor Recreation NI
• Case Study: Lough Erne Canoe Trail – Strategy to Implementation
• Inland Canoe Trail Development
• Marketing
• Socio – Economic Benefits
• Moving Forward
Developing Canoe Trails: Key Steps to Success
Inspiring Outdoor Recreation
Responsible for the strategic development, management
and promotion of outdoor recreation across Northern
Ireland for both the local community and for visitors.
Working in partnership with:
• those participating in outdoor recreation activities
• those who manage or own land on which outdoor recreation take place
• those providing outdoor recreation opportunities
• those responsible for outdoor recreation policy
• those volunteering in outdoor recreation related activities
Work focuses on 6 keys areas:
1. Partnerships
2. Product Development
3. Policy and Research
4. Training
5. Information and Marketing
6. Widening participation
Lough Erne Canoe Trail – Strategy to Implementation
Lough Erne Canoe Trail – Strategy to Implementation
Launch & Promote
Consultation & Mapping
Funding & Partnership
Strategy
Lough Erne Canoe Trail – Strategy to Implementation
Launch & Promote
Consultation & Mapping
Funding & Partnership
Strategy
Canoeing in Northern Ireland: A Strategic Review 2002
Objectives
1. Improve facilities for canoeing at range of well used beginner and coaching sites
2. To develop a series of canoe trails
3. To develop a series of events aimed at attracting canoeing visitors from Republic of Ireland and Great Britain
4. To provide advocacy for water development
5. To ensure weir development meets needs of canoeists
6. To provide comprehensive information for visitors and local people on canoeing sites
7. To develop environmental awareness and good practice amongst all canoeists
8. To further good relationships between canoeists, other river users and river managers
Canoeing in Northern Ireland: A Strategic Review 2002
Objectives
2. To develop a series of canoe trails
6. To provide comprehensive information for visitors and local people on canoeing sites
Why Lough Erne?
• Key Tourism Destination• Popular Canoeing Destination • Key Infrastructure• Engaged Local Council
Lough Erne Canoe Trail – Strategy to Implementation
Launch & Promote
Consultation & Mapping
Funding & Partnership
Strategy
Funding & Partnership Funding:
Partnership:
Lough Erne Canoe Trail – Strategy to Implementation
Launch & Promote
Consultation & Mapping
Funding & Partnership
Strategy
Lough Erne Canoe Trail – Strategy to Implementation
Launch & Promote
Consultation & Mapping
Funding
Strategy
Lower Bann
Lough Neagh
Blackwater
Strangford Lough
Marketing
Socio – Economic Benefits
Paddler Survey Report 2010 – Stats
Average Spend Out of StatePaddlers
Northern Irish Paddlers
Day Trip £95 £25
Short Break £153 £157
Holiday £342 N/A
• 50% visit area more often as a result of trail• 85% said trail enhanced their experience of the area• 91% are keen to use the trail again
Socio – Economic Benefits
Moving Forward
Moving Forward
Moving Forward
Moving Forward
Happy to Help
Chris ScottActivity Tourism ManagerOutdoor Recreation NI048 90 306 [email protected]
CanoeNI.comOutdoorRecreationNI.com
