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Coachwise Case Study: sports coach UK Coaching Edge magazine © Steven Paston/Action Images Limited

Coaching Magazine Production - Coaching Edge Magazine

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Coachwise were tasked to design, write, publish and distribute a dedicated membership magazine for sports coach UK’s community of coaches. Now in its 15th year, the magazine is also available as a mobile app. For more case studies see www.coachwise.ltd.uk/case-studies

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Page 1: Coaching Magazine Production - Coaching Edge Magazine

Coachwise Case Study:

sports coach UKCoaching Edge magazine

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Page 2: Coaching Magazine Production - Coaching Edge Magazine

sports coach UK Client:

The Jobsports coach UK wanted toshare messages in an informaland interesting way that wouldconnect with the whole range ofcoaches, from grass roots to elitelevel. To fulfil this goal,Coachwise were tasked todesign, write, publish anddistribute a dedicatedmembership magazine for sports coach UK’s community of coaches.

The SolutionThe magazine is one of sports coach UK’s keycommunications tools and anintegral part of their strategy todevelop and maintain a wellinformed and highly skilledcoaching community. Reachingcoaches in over 90 differentsports, the sports coach UKmessages are heard on pitch,lawn, snow, track, stable and fieldto name but a few.

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Page 3: Coaching Magazine Production - Coaching Edge Magazine

The ResultsNow in its 15th year, themagazine, which hasconsistently developed andmoved with the times, is readyto move into the digital age withan all-new sports coach UK appthat puts Coaching Edge onsubscribers’ smartphones and tablets.

As well as giving them a digitalcopy of the latest issue, thisnew membership benefit meanscoaches can search the onlinearchive of Coaching Edge anddraw on coaching expertisefrom the hundreds of coachesinterviewed over the years.

The FeedbackWe feed ideas and keymessages in to theCoachwise editorial team, and they ensure the magazineis always full of insightfulanalysis, informative articlesand inspirational interviews.

They also project manage thedesign, print and mailingprocess on behalf of sportscoach UK so, from a client’sperspective, there is completepeace of mind.

John Driscoll, Executive Director (PR and Communications),

sports coach UK

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