What sports to do prefer? Olympics

Racket sportsBall sportsAtheleticsWater sportsOther sports

RESULTS/STATISTICS

Bright colours – blue, red and white, yellow that’s suitable for teenagers, and attracts attention.Has 1 teenage girl

and 1 teenage boy that represents, its for teenage boys AND girls, so it’s not sexist. Also for aspiration.

The main colours are Blue – that’s more of a masculine colour and Red which more of a feminine colour.

The teenage boy & girl are dressed as typical kids, that engages to teenagers because it doesn’t make them different to they are (recognition)

The heading and main texts ( sans serif font) are big bold and in caps, to give attention. Also the colour of the text blends in and the colour white is neutral.

Celebrity endorsement – teenagers will look up to them as role models and make them more interested into the ad

The poses are casual. The teenage boy is wearing a typical shirt and trousers, holding a skateboard and wearing a cap, the other way round, trainers which represents a typical male teenager & the girl is wearing casual shorts and a top, with trainers and putting her hand on her hips. Also both of them are smiling, which brings a positive mood to the ad itself and so the ad offers a fun/friend filled life

High key lighting, to bring a happy, comfortable atmosphere.

Both teenagers around about the same age.

Audience engagement – majority teenagers are felt more involved.

TreatmentOur Advert is all about the London 2012 Olympics because the Olympics is one the most important events that will happen in 2012. our advert will include various of pictures of the Olympics , including captions and information. The heading and the slogan will be at the top of the ad, in a bigger font compared to other texts, because we feel the heading is the most important and captures attention from the audience. We have several pictures of products e.g. Wrist bands that also entice the audience and promotes the London 2012 Olympics. The ad will also include competitions for them to win prizes such as the Olympics tickets . It also has info packed with new ideas to inspire our audience and it reveals the new GB kit for the Olympics. The background of the Ad will be the Britain flag as that indicates where the Olympics are hosted so it will be important to make the background all about Britain/London. It will have a picture of the Olympics stadium, so the audience can have an idea to what Olympics is mainly about. Our ad’s purpose is to inform audience (whether they are teenagers or adults) about the London Olympics 2012 so we can encourage everyone to contribute to an important event. We thought an AD will be affective because it brings sense of awareness about the Olympics and adds excitement to the whole AD. We also thought an AD will be better than a film, because Ads are especially seen to the audience rather than films.

Name: Bradley ThomasAge: 17Location: Greater London, Essex Likes: Hanging out with friends, girls, playing sports, listening to music – typical teenager, foodDislikes: Rain, bullies, homeworkSports: Rugby, football, tennis, cricket, basketball.He lives with his mum, dad, brother and half sister. Goes to Palmer’s College in Essex. Single.Goes to bars/ clubs at night for pleasure. Has a blackberry. In his spare time, he plays sports with his friends. Never does homework so he get lots of sanctions at college.Social networks: Facebook, Tumblr, Twitter, BBMRadio stations: Choice FM, Kiss FM, Capital FMMusic: Jessie J, Chris Brown, Lil wanne, Rihanna, Mindless Behaviour etc.

Name: Bella SmithAge: 16Location: London, PengeLikes: listening to music, travelling, photography, hanging with her friends, playing sports, her sunglasses, phone Dislikes: school, reading, coldSports: Badminton, tennis, volley ball, netball, rounder'sLives with her dad ( mom & dad for divorced) and her younger sisterGoes to Harris ctc.Love going to London city, and different places/countriesIn her spare time, loves going out and enjoys school.Social Networks: Facebook, tumblr, AppsRadio stations: Choice FM, Capital FM, Magic FMMusic: Adele, Ellie goulding, Jessie J, Katy Perry, Lady Gaga etc.

DIFFERENT THINGS THAT INSPIRE WOULD OLYMPICS PRODUCTIONS TO THE AUDIENCE

PRODUCTS & MODELS

ADVERTS

London Olympics

INSPIRATION & ASPIRATION

TITLE

Info in bullet pointsSTADIUM

PICTURE OF OLYMPICS

PRODUCTS SOLD - OLYMPICS

NEW

Wrist

bands

COMPETETION TO WIN OLYMPIC TICKETS

pic

ATHELETE/MODEL

Be young, have fun, taste Olympics…

LONDON OLYMPICS FOR YOU!

NEW!!!

Wrist

Bands

The new GB kit revealed!

OLYMPICS STADIUM 2012

Why not see the Olympics?• It will be great

fun and a new experience.

• Finally Olympics held in London - One of the most important events in 2012.

• Lots more countries competing with GB

• How can you miss all this?

Don’t miss it!

Evaluation

I think what was good about my poster was that it provides information about Olympics explicitly to the target audience by adding pictures of the Olympics and also the colours represent the Olympics well so it catches a lot of attention. I also think my Ad is correctly targeted to teenagers/adults because the way I’ve used the language on the Ad.

However I could improve my Ad by adding a lot more information and pictures to inform our audience and could of made the Ad using Illustrator instead of PowerPoint. Also more colour could be added to the poster so that it would grab more attention and make the poster itself more colourful & bold. I think the font could of looked more of a jokey style so that it wouldn’t look too serious. I could also improve by adding a lot more pictures e.g. Sports, a map where the Olympic stadium is held etc.

The whole aim to my Ad was to inform the audience about the London 2012 Olympics because as well all know it’s one of the top events happening in 2012. I think I’ve successfully did that, but could of put more effort so the Ad looks more professional. But personally I think the poster doesn’t tell that much info about the Olympics to the audience.