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Planet Football Football Money League Sports Business Group January 2017

Deloitte Football Money League - Planet Football

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Page 1: Deloitte Football Money League - Planet Football

Planet Football Football Money LeagueSports Business GroupJanuary 2017

Page 2: Deloitte Football Money League - Planet Football

Manchester United regain top spot in the Money League for the first time since 2003/04 with record revenue of £515m. The top three clubs in this 20th edition of the Money League are the same as in our first edition in 1996/97 but Manchester United, FC Barcelona and Real Madrid in 2015/16 collectively generated over seven times the revenue they did then

Page 3: Deloitte Football Money League - Planet Football

Deloitte Football Money League 2017 | Top 20 clubs

1. Manchester United

Phenomenal growth, particularly in commercial revenue sees United top our Money League for the first time since 2003/04.

2015 Revenue

€519.5m(£395.2m)

2016 Revenue

€689m(£515.3m)

Manchester United: 2016 Revenue profile (€m)

Domestic league

position 2015/16

5th

DFML 2016

position

3rdDFML total

appearances

20

Average league

match attendance

75,327UEFA Champions

League performance

Group

Shirt sponsor

ChevroletUEFA Europa League

performance

R16

Technical kit supplier

adidas

Annual revenue DFML position

700

600

500

400

300

200

100

2012 2013 2014 2015 2016

518 520

689

0

3 4 2 3 1

Commercial (1)€363.8m (£272.1m)

53%

Broadcast (7)€187.7m (£140.4m)

27%

Matchday (1)€137.5m (£102.8m)

20%

396424

Majority ownership (nationality): USA

Head coach: Louis Van Gaal, Netherlands

Page 4: Deloitte Football Money League - Planet Football

Deloitte Football Money League 2017 | Top 20 clubs

2. FC Barcelona2015 Revenue

€560.8m(£426.6m)

2016 Revenue

€620.2m(£463.8m)

FC Barcelona: 2016 Revenue profile (€m)

Annual revenue DFML position

700

600

500

400

300

200

100

2012 2013 2014 2015 2016

485

561

620

0

2 2 4 2 2

Commercial (4)€296.1m (£221.4m)

48%

Broadcast (3)€202.7m (£151.6m)

33%

Matchday (4)€121.4m (£90.8m)

19%483 483

Majority ownership (nationality): Spain

Head coach: Luis Enrique, Spain

Domestic league

position 2015/16

1st

DFML 2016

position

2ndDFML total

appearances

20

Average league

match attendance

79,724UEFA Champions

League performance

Quarter-final

Shirt sponsor

Qatar AirwaysUEFA Europa League

performance

n/a

Technical kit supplier

Nike

New and improved commercial partner contracts help Barça up to second place in our Money League.

Page 5: Deloitte Football Money League - Planet Football

Deloitte Football Money League 2017 | Top 20 clubs

Real’s 11th Champions League victory and lucrative tours led to a 7% revenue increase in 2015/16.

3. Real Madrid2015 Revenue

€577m(£439m)

2016 Revenue

€620.1m(£463.8m)

Real Madrid: 2016 Revenue profile (€m)

Annual revenue DFML position

700

600

500

400

300

200

100

2012 2013 2014 2015 2016

550577

620

0

1 1 1 1 3

Commercial (5)€263.4m (£197m)

42%

Broadcast (1)€227.7m (£170.3m)

37%

Matchday (3)€129m (£96.5m)

21%513 519

Domestic league

position 2015/16

2nd

DFML 2016

position

1stDFML total

appearances

20

Average league

match attendance

71,280UEFA Champions

League performance

Winners

Shirt sponsor

EmiratesUEFA Europa League

performance

n/a

Technical kit supplier

adidas

Majority ownership (nationality): Spain

Head coach: Zinedine Zidane, France

Page 6: Deloitte Football Money League - Planet Football

Deloitte Football Money League 2017 | Top 20 clubs

4. Bayern Munich2015 Revenue

€474m(£360.6m)

2016 Revenue

€592m(£442.7m)

Bayern Munich: 2016 Revenue profile (€m)

Annual revenue DFML position

700

600

500

400

300

200

100

2012 2013 2014 2015 2016

488 474

592

0

4 3 3 5 4

Commercial (2)€342.6m (£256.2m)

58%

Broadcast (10=)€147.6m (£110.4m)

25%

Matchday (5)€101.8m (£76.1m)

17%

368

431

Majority ownership (nationality): Germany

Head coach: Pep Guardiola, Spain

Domestic league

position 2015/16

1st

DFML 2016

position

5thDFML total

appearances

20

Average league

match attendance

75,017UEFA Champions

League performance

Semi-final

Shirt sponsor

Deutsche TelekomUEFA Europa League

performance

n/a

Technical kit supplier

adidas

Impressive revenue growth of 25% sees Bayern climb to fourth place.

Page 7: Deloitte Football Money League - Planet Football

City’s run to the Champions League semi-finals in 2015/16 helped them to a Money League top five for the first time.

5. Manchester City2015 Revenue

€463.5m(£352.6m)

2016 Revenue

€524.9m(£392.6m)

Manchester City: 2016 Revenue profile (€m)

Annual revenue DFML position

700

600

500

400

300

200

100

2012 2013 2014 2015 2016

417

464

525

0

7 6 6 6 5

Commercial (6)€238.9m (£178.7m)

46%

Broadcast (2)€215.8m (£161.4m)

41%

Matchday (9)€70.2m (£52.5m)

13%

286316

Domestic league

position 2015/16

4th

DFML 2016

position

6thDFML total

appearances

12

Average league

match attendance

54,013UEFA Champions

League performance

Semi-final

Shirt sponsor

Etihad AirwaysUEFA Europa League

performance

n/a

Technical kit supplier

Nike

Majority ownership (nationality): Abu Dhabi

Head coach: Manuel Pellegrini, Chile

Deloitte Football Money League 2017 | Top 20 clubs

Page 8: Deloitte Football Money League - Planet Football

Deloitte Football Money League 2017 | Top 20 clubs

Domestic league

position 2015/16

1st

DFML 2016

position

4thDFML total

appearances

7

Average league

match attendance

46,160UEFA Champions

League performance

Quarter-final

Shirt sponsor

EmiratesUEFA Europa League

performance

n/a

Technical kit supplier

Nike

6. Paris Saint-Germain2015 Revenue

€480.8m(£365.8m)

2016 Revenue

€520.9m(£389.6m)

Paris Saint-Germain: 2016 Revenue profile (€m)

Annual revenue DFML position

700

600

500

400

300

200

100

2012 2013 2014 2015 2016

471 481521

0

10 5 5 4 6

Commercial (3)€305.3m (£228.3m)

58%

Broadcast (14)€123.1m (£92.1m)

24%

Matchday (7)€92.5m (£69.2m)

18%

221

399

Majority ownership (nationality): Qatar

Head coach: Laurent Blanc, France

Despite an 8% rise in revenue, PSG drop out of the Money League top five for the first time since 2011/12.

Page 9: Deloitte Football Money League - Planet Football

Deloitte Football Money League 2017 | Top 20 clubs

Arsenal remain in seventh spot in the Money League, although they fell behind United as the second highest matchday revenue generating club.Domestic league

position 2015/16

2nd

DFML 2016

position

7thDFML total

appearances

20

Average league

match attendance

59,980UEFA Champions

League performance

R16

Shirt sponsor

EmiratesUEFA Europa League

performance

n/a

Technical kit supplier

Puma

7. Arsenal2015 Revenue

€435.5m(£331.3m)

2016 Revenue

€468.5m(£350.4m)

Arsenal: 2016 Revenue profile (€m)

Annual revenue DFML position

700

600

500

400

300

200

100

2012 2013 2014 2015 2016

359

436469

0

6 8 8 7 7

Commercial (10)€142.9m (£106.9m)

30%

Broadcast (5)€192m (£143.6m)

41%

Matchday (2)€133.6m (£99.9m)

29%

290 284

Majority ownership (nationality): USA

Head coach: Arsène Wenger, France

Page 10: Deloitte Football Money League - Planet Football

Deloitte Football Money League 2017 | Top 20 clubs

Domestic league

position 2015/16

10th

DFML 2016

position

8thDFML total

appearances

19

Average league

match attendance

41,500UEFA Champions

League performance

R16

Shirt sponsor

Yokohama TyresUEFA Europa League

performance

n/a

Technical kit supplier

adidas

8. Chelsea2015 Revenue

€420m(£319.5m)

2016 Revenue

€447.4m(£334.6m)

Chelsea: 2016 Revenue profile (€m)

Annual revenue DFML position

700

600

500

400

300

200

100

2012 2013 2014 2015 2016

388420

447

0

5 7 7 8 8

Commercial (7)€163.1m (£122m)

36%

Broadcast (6)€191.1m (£142.9m)

43%

Matchday (6)€93.2m (£69.7m)

21%

323 303

Majority ownership (nationality): Russia

Head coach: Guus Hiddink, Netherlands

A lack of European football in 2016/17 may see Chelsea come under pressure from Liverpool in next year’s Money League.

Page 11: Deloitte Football Money League - Planet Football

Deloitte Football Money League 2017 | Top 20 clubs

Liverpool will generate a considerable increase in matchday revenue in 2016/17 with the newly expanded Anfield operating at full capacity.Domestic league

position 2015/16

8th

DFML 2016

position

9thDFML total

appearances

20

Average league

match attendance

44,108UEFA Champions

League performance

n/a

Shirt sponsor

Standard CharteredUEFA Europa League

performance

Runner-up

Technical kit supplier

New Balance

9. Liverpool2015 Revenue

€391.8m(£298.1m)

2016 Revenue

€403.8m(£302m)

Liverpool: 2016 Revenue profile (€m)

Annual revenue DFML position

700

600

500

400

300

200

100

2012 2013 2014 2015 2016

306

392 404

0

9 12 9 9 9

Commercial (8)€159.8m (£119.5m)

39%

Broadcast (8)€168.1m (£125.7m)

42%

Matchday (8)€75.9m (£56.8m)

19%

233 241

Majority ownership (nationality): USA

Head coach: Jürgen Klopp, Germany

Page 12: Deloitte Football Money League - Planet Football

Deloitte Football Money League 2017 | Top 20 clubs

Domestic league

position 2015/16

1st

DFML 2016

position

10thDFML total

appearances

20

Average league

match attendance

39,106UEFA Champions

League performance

R16

Shirt sponsor

JeepUEFA Europa League

performance

n/a

Technical kit supplier

adidas

10. Juventus2015 Revenue

€323.9m(£246.4m)

2016 Revenue

€341.1m(£255.1m)

Juventus: 2016 Revenue profile (€m)

Annual revenue DFML position

700

600

500

400

300

200

100

2012 2013 2014 2015 2016

279

324341

0

13 9 10 10 10

Commercial (12)€101.7m (£76.1m)

30%

Broadcast (4)€195.7m (£146.4m)

57%

Matchday (13)€43.7m (£32.6m)

13%

195

272

Majority ownership (nationality): Italy

Head coach: Massimiliano Allegri, Italy

Juventus’s 5% revenue growth was thanks to a near €30m increase in commercial revenue in 2015/16.

Page 13: Deloitte Football Money League - Planet Football

Deloitte Football Money League 2017 | Top 20 clubs

Dortmund’s return to the Champions League in 2016/17 will provide a timely boost to revenue.

Domestic league

position 2015/16

2nd

DFML 2016

position

11thDFML total

appearances

13

Average league

match attendance

80,760UEFA Champions

League performance

n/a

Shirt sponsor

EvonikUEFA Europa League

performance

Quarter-final

Technical kit supplier

Puma

11. Borussia Dortmund2015 Revenue

€280.6m(£213.5m)

2016 Revenue

€283.9m(£212.3m)

Borussia Dortmund: 2016 Revenue profile (€m)

Annual revenue DFML position

700

600

500

400

300

200

100

2012 2013 2014 2015 2016

262 281 284

0

12 11 11 11 11

Commercial (11)€140.2m (£104.9m)

49%

Broadcast (18)€82.6m (£61.7m)

29%

Matchday (10)€61.1m (£45.7m)

22%

197

256

Majority ownership (nationality): Germany

Head coach: Thomas Tuchel, Germany

Page 14: Deloitte Football Money League - Planet Football

Deloitte Football Money League 2017 | Top 20 clubs

The future appears bright for Spurs with a boost to revenues from the new broadcast deals and Champions League football in 2016/17.

Domestic league

position 2015/16

3rd

DFML 2016

position

12thDFML total

appearances

20

Average league

match attendance

35,839UEFA Champions

League performance

n/a

Shirt sponsor

AIAUEFA Europa League

performance

R16

Technical kit supplier

Under Armour

12. Tottenham Hotspur2015 Revenue

€257.5m(£195.9m)

2016 Revenue

€279.7m(£209.2m)

Tottenham Hotspur: 2016 Revenue profile (€m)

Annual revenue DFML position

700

600

500

400

300

200

100

2012 2013 2014 2015 2016

216258

280

0

14 14 13 12 12

Commercial (15)€77.5m (£58m)

28%

Broadcast (10=)€147.6m (£110.4m)

53%

Matchday (11)€54.6m (£40.8m)

19%

178 172

Majority ownership (nationality): UK

Head coach: Mauricio Pochettino, Argentina

Page 15: Deloitte Football Money League - Planet Football

Deloitte Football Money League 2017 | Top 20 clubs

Atlético became the first Spanish club in the Money League to benefit from the move to centralised broadcast rights selling model in 2015/16.

Domestic league

position 2015/16

3rd

DFML 2016

position

16thDFML total

appearances

7

Average league

match attendance

43,087UEFA Champions

League performance

Runner-up

Shirt sponsor

Plus500UEFA Europa League

performance

n/a

Technical kit supplier

Nike

13. Atlético de Madrid2015 Revenue

€176.6m(£134.4m)

2016 Revenue

€228.6m(£171m)

Atlético de Madrid: 2016 Revenue profile (€m)

Annual revenue DFML position

700

600

500

400

300

200

100

2012 2013 2014 2015 2016

170 177

229

0

n/a 20 15 16 13

Commercial (17)€53.2m (£39.8m)

23%

Broadcast (12)€139.4m (£104.3m)

61%

Matchday (14=)€36m (£26.9m)

16%

108 120

Majority ownership (nationality): Spain

Head coach: Diego Simeone, Argentina

Page 16: Deloitte Football Money League - Planet Football

Deloitte Football Money League 2017 | Top 20 clubs

With the Royal Blues missing out on Champions League qualification in 2016/17, the club is likely to slip down the Money League in the near future.Domestic league

position 2015/16

5th

DFML 2016

position

13thDFML total

appearances

14

Average league

match attendance

61,076UEFA Champions

League performance

n/a

Shirt sponsor

GazpromUEFA Europa League

performance

R32

Technical kit supplier

adidas

14. Schalke 042015 Revenue

€219.7m(£167.1m)

2016 Revenue

€224.5m(£167.9m)

Schalke 04: 2016 Revenue profile (€m)

Annual revenue DFML position

700

600

500

400

300

200

100

2012 2013 2014 2015 2016

214 220 225

0

15 13 14 13 14

Commercial (14)€98.3m (£73.5m)

44%

Broadcast (19)€75m (£56.1m)

33%

Matchday (12)€51.2m (£38.3m)

23%

175198

Majority ownership (nationality): Germany

Head coach: André Breitenreiter, Germany

Page 17: Deloitte Football Money League - Planet Football

Deloitte Football Money League 2017 | Top 20 clubs

Participation in the Champions League remains crucial to Roma’s position in the Money League.

Domestic league

position 2015/16

3rd

DFML 2016

position

15thDFML total

appearances

18

Average league

match attendance

35,321UEFA Champions

League performance

R16

Shirt sponsor

n/aUEFA Europa League

performance

n/a

Technical kit supplier

Nike

15. AS Roma2015 Revenue

€179.1m(£136.3m)

2016 Revenue

€218.2m(£163.2m)

AS Roma: 2016 Revenue profile (€m)

Annual revenue DFML position

700

600

500

400

300

200

100

2012 2013 2014 2015 2016

127

179218

0

n/a 19 n/a 15 15

Commercial (19)€35.8m (£26.8m)

16%

Broadcast (9)€154m (£115.2m)

71%

Matchday (16)€28.4m (£21.2m)

13%

116 124

Majority ownership (nationality): USA

Head coach: Luciano Spalletti, Italy

Page 18: Deloitte Football Money League - Planet Football

Deloitte Football Money League 2017 | Top 20 clubs

AC Milan – one of the ever-presents in the Money League – fall to their lowest ever position after only a small increase in revenue in 2015/16.Domestic league

position 2015/16

7th

DFML 2016

position

14thDFML total

appearances

20

Average league

match attendance

37,777UEFA Champions

League performance

n/a

Shirt sponsor

EmiratesUEFA Europa League

performance

n/a

Technical kit supplier

adidas

16. AC Milan2015 Revenue

€199.1m(£151.5m)

2016 Revenue

€214.7m(£160.6m)

AC Milan: 2016 Revenue profile (€m)

Annual revenue DFML position

700

600

500

400

300

200

100

2012 2013 2014 2015 2016

250

199 215

0

8 10 12 14 16

Commercial (13)€100.8m (£75.4m)

47%

Broadcast (17)€88m (£65.8m)

41%

Matchday (17)€25.9m (£19.4m)

12%

257 264

Majority ownership (nationality): Italy

Head coach: Cristian Brocchi, Italy

Page 19: Deloitte Football Money League - Planet Football

Deloitte Football Money League 2017 | Top 20 clubs

FC Zenit have the lowest broadcast and matchday revenues of any club in the Money League.

700

600

500

400

300

200

100

2012 2013 2014 2015 2016

168

n/an/an/a

197

0

n/a n/a n/a 18 17

Commercial (9)€145.8m (£109m)

74%

Broadcast (20)€40.4m (£30.3m)

21%

Matchday (20)€10.3m (£7.7m)

5%

Domestic league

position 2015/16

3rd

DFML 2016

position

18thDFML total

appearances

2

Average league

match attendance

16,813UEFA Champions

League performance

R16

Shirt sponsor

GazpromUEFA Europa League

performance

n/a

Technical kit supplier

Nike

17. FC Zenit Saint Petersburg2015 Revenue

€167.8m(£127.7m)

2016 Revenue

€196.5m(£147m)

FC Zenit Saint Petersburg: 2016 Revenue profile (€m)

Annual revenue DFML position

Majority ownership (nationality): Russia

Head coach: André Villas-Boas, Portugal

Page 20: Deloitte Football Money League - Planet Football

Deloitte Football Money League 2017 | Top 20 clubs

The move to the London Stadium for 2016/17 should increase West Ham’s matchday revenue significantly.

Domestic league

position 2015/16

7th

DFML 2016

position

n/aDFML total

appearances

3

Average league

match attendance

34,873UEFA Champions

League performance

n/a

Shirt sponsor

BetwayUEFA Europa League

performance

n/a

Technical kit supplier

Umbro

18. West Ham United2015 Revenue

€160.9m(£122.4m)

2016 Revenue

€192.3m(£143.8m)

West Ham United: 2016 Revenue profile (€m)

Annual revenue DFML position

700

600

500

400

300

200

100

2012 2013 2014 2015 2016

139161

192

0

n/a n/a n/a n/a 18

Commercial (18)€40.4m (£30.2m)

21%

Broadcast (15)€115.9m (£86.7m)

60%

Matchday (14=)€36m (£26.9m)

19%

58105

Majority ownership (nationality): UK

Head coach: Slaven Bilić, Croatia

Page 21: Deloitte Football Money League - Planet Football

Deloitte Football Money League 2017 | Top 20 clubs

The 21st edition of the Money League may be the first without Inter in the top 20.

Domestic league

position 2015/16

4th

DFML 2016

position

20thDFML total

appearances

20

Average league

match attendance

45,538UEFA Champions

League performance

n/a

Shirt sponsor

PirelliUEFA Europa League

performance

n/a

Technical kit supplier

Nike

19. Internazionale2015 Revenue

€164.8m(£125.4m)

2016 Revenue

€179.2m(£134m)

Internazionale: 2016 Revenue profile (€m)

Annual revenue DFML position

700

600

500

400

300

200

100

2012 2013 2014 2015 2016

163 165 179

0

11 15 17 20 19

Commercial (16)€54.9m (£41.1m)

31%

Broadcast (16)€98.6m (£73.7m)

55%

Matchday (18)€25.7m (£19.2m)

14%

201165

Majority ownership (nationality): Indonesia

Head coach: Roberto Mancini, Italy

Page 22: Deloitte Football Money League - Planet Football

Deloitte Football Money League 2017 | Top 20 clubs

A fantastic 2015/16 Premier League winning season for Leicester sees them take a place amongst the top 20 revenue generating clubs globally.Domestic league

position 2015/16

1st

DFML 2016

position

n/aDFML total

appearances

1

Average league

match attendance

32,024UEFA Champions

League performance

n/a

Shirt sponsor

King PowerUEFA Europa League

performance

n/a

Technical kit supplier

Puma

20. Leicester City2015 Revenue

€137.2m(£104.4m)

2016 Revenue

€172.1m(£128.7m)

Leicester City: 2016 Revenue profile (€m)

Annual revenue DFML position

700

600

500

400

300

200

100

2012 2013 2014 2015 2016

137

372326

172

0

n/a n/a n/a n/a 20

Commercial (20)€30.1m (£22.5m)

17%

Broadcast (13)€126.6m (£94.7m)

74%

Matchday (19)€15.4m (£11.5m)

9%Majority ownership (nationality): Thailand

Head coach: Claudio Ranieri, Italy

Page 23: Deloitte Football Money League - Planet Football

Delivering more to sportDeloitte has a unique focus on the sports sector, in the UK and across the world. Our experience, long-standing relationships and understanding of the industry mean we bring valuable expertise to projects from day one.

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Deloitte Football Money League 2017 | Sports Business Group

Page 24: Deloitte Football Money League - Planet Football

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