ELITE ATHLETESports Rehabilitation Gymnasium

Rachelle GilbertB.L.S. General StudiesSenior Project 2012

Introduction

Need for a sports therapy all purpose center

Distinguishing from competition

Customer retention

Statistics

U.S. Department of Health & Human Services Centers for Disease Control & Prevention National Center for Health Statistics 2007 Injury Chartbook

Sports leading cause of injury age 15-24 30.7%

Recreation centers leading location at 22.2% Schools 3rd at 16.8%

NC

AA

Inju

ry R

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rack

& fi

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Types of Injury

ACUTE

Occur suddenly Brief Include

Fraction Contusion Sprain Abrasion Laceration

Complete Recovery

CHRONIC

Overuse & repetition Extended period Include:

Stress fracture Tendinitis Epiphysitis or

Apophysitis Partial Recovery

Why do injuries occur?

Improper training and technique

Lack of correct equipment support

No guidance

Overuse

Too much too soon

Ignoring Pain

Physical Rehabilitation CentersADVANTAGE-Professionals-Education-State-of-the-art equipment-Theraputical techniques-Supervision-Evaluations-Medicine

BOTH-Ambience-

-Small--Cost-

*Insurance**Long-term

cost*

DISADVANTAGE

Atmosphere-Location-

Hours-Assistance-

Specialization-

Fitness Centers

ADVANTAGEHours

LocationEquipmentAmenities

Group Classes

BOTHCommitment

Ambience

DISADVANTAGE

CostSupervision

Courts

Sports Rehabilitation Gymnasium“ELITE ATHLETE”

“ELITE ATHLETE”

MarketAthletes

College

Next level

High school

Demographics

Location

Market trends

“ELITE ATHLETE”

Current Market TrendsU.S. Health Club Distribution by State

1. California 2. New York 3. Texas 4. Florida 5. Pennsylvania 6. Ohio 7. Illinois 8. Massachusetts 9. Michigan 10. Alabama

“ELITE ATHLETE”Current Market

Trends Cont.2006 Quick Facts# of Health Clubs in the US: 29,069# of Health Club Members: 41.3 Million# of Non-Member Patrons: 23.6 Million# of Total Health Club Visitors: 64.9 Million

“ELITE ATHLETE”

Current Market Trends Cont.

“ELITE ATHLETE”

Location

College Town

Public Transportation

Walking Distance

“ELITE ATHLETE”Advertising, Promotion, &

Distribution

Social MediaBillboards, Brochures, PostersRadioBooth setupTelevisionConcertsWord of mouth

DistributionHospitalsCampusesMallsSporting goods storesSports barsHealth food storesCampsTournaments & combines

T stops

“ELITE ATHLETE”Advertising, Promotion, &

Distribution Cont.Booth

College FestConcertsMallsFairsTournaments

PromoSell productsFree handoutsCoupons

“ELITE ATHLETE”Partnering with

schools & hospitals

Proper care & treatment

Reduced rates

Off-season training

Sport specific workouts

Team workouts

Track workouts

Nike iPhone AppHow it works

1. Workout

2. Drills

3. Music

4. Audio Guide

5. Results

Nike iPhone AppHow it works

1. Workout

2. Drills

3. Music

4. Audio Guide

5. Results

Nike iPhone AppHow it works

1. Workout

2. Drills

3. Music

4. Audio Guide

5. Results

Nike iPhone AppHow it works

1. Workout

2. Drills

3. Music

4. Audio Guide

5. Results

Nike iPhone AppHow it works

1. Workout

2. Drills

3. Music

4. Audio Guide

5. Results

Nike iPhone AppHow it works

1. Workout

2. Drills

3. Music

4. Audio Guide

5. Results

Nike iPhone AppHow it works

1. Workout

2. Drills

3. Music

4. Audio Guide

5. Results

Nike iPhone AppHow it works

1. Workout

2. Drills

3. Music

4. Audio Guide

5. Results

Nike iPhone AppHow it works

1. Workout

2. Drills

3. Music

4. Audio Guide

5. Results

Nike iPhone AppHow it works

1. Workout

2. Drills

3. Music

4. Audio Guide

5. Results

Nike iPhone AppHow it works

1. Workout

2. Drills

3. Music

4. Audio Guide

5. Results

Forbes Top College Sports Towns

1. Ann Arbor, MI2. Palo Alto, CA3. Madison, WI4. State College, PA5. Lexington, KY6. Fayetteville, AR7. Chapel Hill, N.C.8. Columbia, MO9. Charlottesville,

VA10.Bloomington, IN

Based onDirector's Cup for athletic performanceCultureStart-up rateGood schoolsAffordable housing & low crime

“ELITE ATHLETE”

Services/ProductsPersonal trainingClasses: yoga, pilates, cardio, conditioning, boxing, etc.Gym membershipTournamentsCampsStore

Physical rehabilitationSport specific

treatment, hydrotherapy, electrotherapy, heat treatment, etc.

CounselingEducational resources

ResourcesCustomer Education

Detailed instructions

Muscle usage

Video examples

iPhone App

“ELITE ATHLETE”

Customer RetentionContinuity of care

Public Transportation

Walking Distance

Citations

http://www.nike.com/nikewomen/features/howitworks?locale=en_US

http://www.youtube.com/watch?v=ll2ov6yKvK8&feature=BFa&list=PL85D9EC187606A8F7

http://www.algra.com/ http://www.sportsinjuryclinic.net/ http://www.downersgrovephysicalth

erapy.com/2011/01/31/whats-the-difference-between-acute-and-chronic-injuries/

http://www.ncbi.nlm.nih.gov/pmc/articles/PMC1941297/

http://www.nata.org/ http://www.ibisworld.com/industry/d

efault.aspx?indid=1655 http://www.activenetworkrewards.co

m/AssetFactory.aspx?did=32