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Talk that was given at Ad Tech 2012 San Francisco.
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David TokheimSVP, Media Solutions
ENGAGING PEOPLEENGAGING CONTENT
SAYMEDIA.COM / ENGAGING PEOPLE
Digital media has changed how we create, discoverand consume content.
SAYMEDIA.COM / ENGAGING PEOPLE
SAYMEDIA.COM / ENGAGING PEOPLE
140MVISITORSLAST MONTHVISITED BLOGS
SAYMEDIA.COM / ENGAGING PEOPLE
10 PERCENTOF DIGITAL TRAFFIC WAS FROM
MOBILEDEVICES
SAYMEDIA.COM / ENGAGING PEOPLE
ONE IN FIVEMINUTES ONLINE IN 2011 WERE ON SOCIAL NETWORKS
SAYMEDIA.COM / ENGAGING PEOPLE
What about the other 4 minutes?
SAYMEDIA.COM / ENGAGING PEOPLE
1.4B MINUTES
DIGESTING
FOODCONTENT
377M MINUTES
SPENT AT
HOME
3 BILLIONMINUTES GEEKING
TECH
633M MINUTES
GETTING IN
STYLE
SAYMEDIA.COM / ENGAGING PEOPLE
...and discoverycontinues to evolve.
SAYMEDIA.COM / ENGAGING PEOPLE
SOCIALSEARCH
CONTENT PROPERTIES
VIRTUOUS CYCLEINTENT, DISCOVERY AND CONSUMPTION
SAYMEDIA.COM / ENGAGING PEOPLE
Finding a way to engage people with content has never been
more important for publishers and brands.
SAYMEDIA.COM / ENGAGING PEOPLE
Embrace Obsession
Have a Strong Point of View
Make it Real
Make it Personal
FOUR WAYS CONTENT CAN ENGAGE PEOPLE
SAYMEDIA.COM / ENGAGING PEOPLE
EMBRACEOBSESSION
SAYMEDIA.COM / ENGAGING PEOPLE
BANANAREPUBLIC
IS EMBRACINGAN OBSESSION
SAYMEDIA.COM / ENGAGING PEOPLE
HAVE A STRONGPOINT OF VIEW
SAYMEDIA.COM / ENGAGING PEOPLE
TOMSHAS A STRONGPOV
SAYMEDIA.COM / ENGAGING PEOPLE
MAKE IT REAL
SAYMEDIA.COM / ENGAGING PEOPLE
CHRYSLERWAS MAKING IT
REAL
SAYMEDIA.COM / ENGAGING PEOPLE
MAKE ITPERSONAL
SAYMEDIA.COM / ENGAGING PEOPLE
ALLSTATE IS MAKING IT PERSONAL
SAYMEDIA.COM / ENGAGING PEOPLE
Embrace Obsession
Have a Strong Point of View
Make it Real
Make it Personal
IN SUMMARY
SAYMEDIA.COM / ENGAGING PEOPLE
More Mad Men?
SAYMEDIA.COM / ENGAGING PEOPLE
SAYMEDIA.COM / ENGAGING PEOPLE
SAYMEDIA.COM / ENGAGING PEOPLE
Questions?