Ryan Barna (rjbarna)

Problem• Authentic, licensed sports merchandise• Sports + retail + ecommerce• One stop shop

Products• E-commerce consumer retail• Handling business• Authentic & custom products

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2010 2011 2012 2013 2014 2015 2016 2017

Valu

atio

n in

mill

ions

Year

Fanatics Company Valuation

377 Million

1.5 Billion

3.1 Billion

8.6 Billion

Expands custom printing operationAppoints new CEO

Expands west-coast tech arm

1995 1997 2002 2007 2010 2011 2012 2013 2014 2015 2016

Acquires Dreams, Inc (largest competitor)

First retail store opened in

Jacksonville mall

First warehouse opened

New headquarters opened

Buys Kitbag and expands into

soccer and Europe

First online saleFirst team store

Second larger warehouse opened

Merges with competitor

Acquired by eBay

Begins building regional distribution

centers

NASCAR ContractNew headquartersNBA-MLB Contract

• E-commerce• Exclusive rights + efficiency

The HotThe HotThe Secret Sauce

Competition Sports merchandise + E-commerce + retail

Sports Retail General RetailE-commerce

Prediction• Fair market competition? ->• High barrier to entry• Sports + e-commerce here to stay

References

• http://fanaticsinc.com/about/• http://fanaticsinc.com/about/our_history/• http://fanaticsinc.com/partners/• http://www.wsj.com/articles/SB100014241278873238448045

78529661628131042• http://www.businesswire.com/news/home/20120416005479/

en/Fanatics-Acquire-Dreams-3.45-Share• https://www.internetretailer.com/2011/02/09/gsi-acquires-

sports-e-retailer-fanatics

Questions?