FanChatter Scoreboard Photo Sharing

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Scoreboard Photo Sharing is FanChatter’s user-generated update of the traditional video Fan Cam offering no less than five distinct marketing touchpoints.

Text of FanChatter Scoreboard Photo Sharing

  • Your fans are taking photos with their phones during your events. What if you could harness this unique fan content and monetize it? You can
  • reinvented the fan cam with Scoreboard Photo Sharing A user-generated fan cam offering 5 distinct brand touchpoints 2
  • reinvented the fan cam with Scoreboard Photo Sharing Fans at an event see a branded scoreboard slideshow of multiple fan-generated photos with a clear call-to-action (see below). Fans, text your photos to pix@sponsor.com for a chance to see them on the scoreboard and online at (team).com! Courtesy of (sponsor). Scoreboard/public address is brand touchpoint #1 3
  • reinvented the fan cam with Scoreboard Photo Sharing Every participating fan receives an instant text message reply capable of containing: brand messaging coupons or coupon codes special announcements and offers web addresses/links to branded websites opt-in instructions for a mobile alert program and more The text message reply is brand touchpoint #2 4
  • reinvented the fan cam with Scoreboard Photo Sharing A live operator* manually approves incoming photos and exports them for inclusion in scoreboard slideshows. * Automated moderation is also available. 5
  • reinvented the fan cam with Scoreboard Photo Sharing Every approved photo is automatically posted to a real-time branded web gallery, instantly turning your audience into advocates. Fans collectively create a unique photo album for every game or event. Complete with brand messaging and display ads, this gallery may be embedded into any website as a traffic-generating attraction* or exist separately as a branded microsite. Qwest Twins Pics Gallery http://twins.fanchatter.com McDonalds Sooner Sports - Im Lovin It! Gallery http://ou.fanchatter.com The Best Buy Mobile Fan Gallery (left) http://bestbuy.fanchatter.com *Rider Fan Photos sponsored by Boston Pizza Gallery http://leaderpost.com/rfp The branded web gallery is brand touchpoint #3 6
  • reinvented the fan cam with Scoreboard Photo Sharing From the branded web gallery, fans can share photos with their friends using the send to a friend button. Friends receive an email containing a link to the shared photo as well as a hyperlinked brand message (below) The send to a friend email is brand touchpoint #4 7
  • reinvented the fan cam with Scoreboard Photo Sharing Fans can also use social media sharing tools to share their favorite photos on social media platforms like Facebook and Twitter. And while fans are sharing their photos on Facebook (left) and Twitter, theyre also sharing valuable links back to your branded web gallery. That means more visitors, higher Google Page Rank, and better search results for your team, event, or sponsor website. Social media sharing is brand touchpoint #5 8
  • reinvented the fan cam with Scoreboard Photo Sharing And its all completely measurable 9
  • reinvented the fan cam with Scoreboard Photo Sharing Accurate participation metrics are generated in real-time. At left is a partial snapshot of FanChatters control panel statistics display. CASE STUDY: During their 81-game 2008 home schedule, the Minnesota Twins and sponsor Qwest collected: 15,041 total photos from 9,031 unique fans resulting in Theres almost always more than one fan involved per picture, so 13,336 Qwest branded reply messages fan totals should be adjusted up (one reply sent per unique fan per game) by a factor of 2 or 3 and these are all highly engaged in-venue Thats a per-game average of 185 photos impressions. received from 165 unique fans with a single-game high of 636 photos from 525 unique fans. And there were 2,912 unique visitors to Visits increase when galleries are the Qwest branded gallery microsite incorporated into- or linked from a (meaning roughly 1/3 of the number of team, event, or sponsor site. participating fans visited the site). 10
  • reinvented the fan cam with Scoreboard Photo Sharing Participation increases over time 50% The Minnesota Twins and sponsor Qwest have seen their photos- per-game average jump from 185 in 2008 to 277 so far in 2009. Thats a 50% increase from the Twins first season of Scoreboard Photo Sharing to their second. while the online gallery excels as a featured attraction within an existing website. The CFLs Saskatchewan Roughriders Rider Fan Photos gallery lives inside the website of their regional newspaper, The Leader-Post, at http://leaderpost.com/rfp (left). Through three games, over 90% of gallery visitors have been referred from The Leader-Posts website, and these highly-engaged visitors are averaging an impressive 13 page views per visit! 11
  • reinvented the fan cam with Scoreboard Photo Sharing More brand touchpoints than fan cam or other Pix2Screen features. Features Traditional Video Pix2Screen Fan Cam (the other guys) Scoreboard Photo Touchpoints