Graphs and Analysis For Digi-Pack Research

How Old Are You?

How Old Are You?

The ages of the people which took our questionnaire wasn’t very varied due to the fact most that were asked attend college. This however, doesn’t affect our results as our age group is predominantly aimed at the age of ‘teens’ to those in their mid-twenties. Therefore, these answers are relevant and valid to the planning and research for the creation of our Digi-Pack.

Are You Male Or Female?

Are You Male Or Female?

Again, we made sure that the ration of females to males who took our questionnaire was equal in order to ensure that the evidence/research collected isn’t at all gender bias.

What Is Your Favourite Genre Of Music?

What Is Your Favourite Genre Of Music?

The results of this question are in favour of our product because most of the audience which have taken our questionnaire are in preference of the Indie genre and therefore will make decisions which favour and represent that.

What Would You Like To Feature Inside A Digi-Pack?

What Would You Like To Feature Inside A Digi-Pack?

Following the results given, its certain that we shall use an image of the band, as this option achieved the highest vote. However, we shall use one or two more features mentioned to make the Digi-pack more realistic and professional.

Why Would You Chose To Buy A Digi-Pack Over An Original CD?

Why Would You Chose To Buy A Digi-Pack Over An Original CD?

There are a varied number of answers and opinions with this question meaning that it isn’t very easy to draw a conclusion due to the fact they are all so close. However, marginally the most amount of people choose the answer that they would buy a Digi-Pack over a CD album if there was a “limited offer” special. As a group we are going to take this into consideration and include a “limited offer” within our product in order to attract a larger audience.

How Many Albums, Approximately Do You Own?

How Many Albums, Approximately Do You Own?

This question is relevant because those in which own a larger number of albums will be seen to have more music knowledge and interest. This will make our research more valid because if we asked an audience who aren’t interested in music, they are not going to know what they specifically want and therefore will be less helpful in researching and planning our Digi-Pack.

How Many Digi-Packs, Approximately, Do You Own?

How Many Digi-Packs, Approximately, Do You Own?

This question highlights that Digi-Packs don’t seem to be as popular as CD’s. From this our group has decided that we are going to have to try and reach out to our audience and make our product as attractive and appealing as possible.

Summary Of Graphs and Analysis

This information and research will influence our product greatly due to the fact it tells us what our audience expects and would like to see in our product. This will allow us to target our audience more successfully overall. This allows us to create a more successful and marketable product.