Nigel Wood

RFL Chief Executive & RLWC2013 Tournament Director

Thursday 5 June 2014

VISION & PRIORITIES

‘To stage a successful and profitable event that further enhances the international prestige of Rugby League’

•Financial Return•Filling Stadia•Match day Experience•New & Emerging Markets•Tangible Legacy

RESULTS- FINANCIAL RETURN

Budget Actual

Turnover £15.7m £15.5m

Profit £3.2m c £4.0m

RESULTS - FILLING STADIA

•458,463 Tickets sold

•World Record crowd of 74,468 for the Final at Old Trafford

•Eight sell outs

•Record crowd for a RLWC Opening Ceremony

•Three stadium crowd records for any sporting event

•Eight stadium crowd records for any RL game

•76% Occupancy rate

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RESULTS - MATCH DAY EXPERIENCE

Champions (EPI 80+)

Neutrals (50-79)

Critics(50<)

Repucom Event Performance Index (EPI)

RESULTS - MATCH DAY EXPERIENCE

Repucom Event Performance Index

(EPI)

Ticket Buying Timeline

The week before the match

Two weeks before the match

Three weeks before the match

One month before the match

Two months before the match

Three months before the match

Four months before the match

More than four months before the match

RESULTS- NEW & EMERGING MARKETS WHO WERE THEY?

RESULTS- NEW & EMERGING MARKETS SALES BY REGION

RESULTS-TANGIBLE LEGACY

• New fans/attendees.

• New participation.

• New & retained sponsors.

• New & retained talent.

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FIVE KEYS TO SUCCESS

• Format & Schedule.

• Government Support.

• Host Bid Process.

• Community Initiatives.

• Governance.

FIVE IMPROVEMENTS

• Contracting with Hosts.

• Commercial Exploitation.

• Number of Venues.

• Appointment of Dedicated Staff.

• Appointment of Key Suppliers.

Summary