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This seminar will give you tips to improve your website's promotional strategy, social marketing, blogging and Web 2.0 results. This may be the most valuable time you spend as you will learn specific tactics to get your hands dirty and improve your online sales, and the overall bottom line. The seminar will present top tools and marketing strategies that can strengthen your website online marketing efforts at little to no cost. You will leave the seminar with actionable tactics you can use to make money NOW.
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The Internets: A Series of Tubes!
Navigating the Tube
Mike DuncanSage Island CEO
Know your Customer
Know their Langauge
Keyword ResearchKeyword Selection is Key
Careful keyword selection is the heart of the SEO campaign.
Research Keywords
Create a robust keyword portfolio of relevant keyword phrases that are searched on by potential customers. You’ll begin with your input on what your most important keywords are, then expand that list by cross-checking the list against the search engines’ databases of actual keyword searches. This will help target the right words - the ones that will actually deliver customers to your website.
www.keyworddiscovery.com
www.wordtracker.com
www.overture.com
Google Adwords Keyword Tool
www.seobook.com
www.seomoz.org
Open for Business-Driving Traffic-
SEOHave a Strategy for your site and
optimize your content
• Use keyword research to determine how customers search
• Inject keywords into body copy, titles, and images
• Be sure that your site is user friendly and search engine friendly. Your marketing efforts won’t help you if your website makes it difficult for users to find the information they want.
Ranking factors:
www.seomoz.org/article/search-ranking-factors
www.vaughns-1-pagers.com/internet/google-ranking-factors.htm
On Page OptimizationOptimize Website Meta
<TITLE>Skateboards - Warehouse Skateboards offers Complete Skateboards, Skateboard Decks, Trucks, Wheels & Much More!</TITLE>
<META NAME="Description" CONTENT="Biggest selection of skateboards, skateboard decks, complete skateboards, skateboard wheels, skateboard trucks, skateboards delivered right to your door!">
<META NAME="Keywords" CONTENT="skateboards,skateboard,complete skateboards,skateboard decks,skateboard wheels,skateboard trucks,skate decks,warehouse skateboards">
Sitemap Submission
Google WebMaster Tools
Bing (MSN) WebMaster Tools
Yahoo! Site Explorer
Create Sitemaps
www.gsitecrawler.com
Create a Robots.txt file
User-agent: *
Disallow: /my-dirty-photos
Sitemap: http://www.domain.com/sitemap.xml
www.websitegrader.com
How does your site rank for SEO?
Driving Relevant Traffic
Links
Quality links is what you are after.
What is a Quality link?
Good Page Rank and relevant
Link Building
Driving Relevant Traffic
Paid Search
Invest in a Paid Search
(pay-per-click) Campaign
• Paid search is a fast, cost effective, extremely targeted way to increase visibility on the search engines.
• Even a small budget can be very effective if you use extremely targeted keywords to avoid spending money on unqualified clicks.
• Write compelling ads targeted to your demographic to get attention.
Driving Relevant Traffic
Shopping Networks
Driving Relevant Traffic
Social Networks
“There are now at least 1.6 billion of us connected via computer and 3 billion mobile devices that touch the Internet. The rise of "social" technologies - such as wikis, blogs, Twitter, SMS and social networks - means that the barriers to participation across the planet (in terms of the cost, access and skills required) are rapidly approaching zero”
Joshua-Michele Ross on O’Reilly Insights – March 2009
What is Social Media MarketingMany marketers think that doing a sponsorship on MySpace or posting a one-off campaign channel on YouTube is social media marketing
Not true.
Social Media is About Socializing!
It is about:Weaving your content and messages into the social webJoining the customer conversationMaking friendsCommunicating with those friendsListening to those friendsMeasuring impact
Customer Service
Giving them what they want
Text Matters!The most important thing in search.
The entire process of search is text-based. The search engines care about how much text, how it’s formatted, and what it says.
On Page OptimizationOptimize Website Content
Good Content
Social Tags
LiveChat
Product Info / Reviews
Search Engine Optimization – Kristopher Jones
Get to the top on Google – David Viney
Landing Page Optimization – Tim Ash
Building Findable Websites – Aarron Walter
M I K E D U N C A [email protected]
twitter.com/MikeADuncan
twitter.com/sageisland
www.sageisland.com
