1. Marketing Campaign
Household, Social and Online marketing

2. Questions
Total number of sessions being delivered
Total number of people attracted
Average number of people attending sessions
What sort of people are accessing programmes (once a week, once a month, new participants)
What offer needs to be made to turn them into regular participants
3. Range of data sources
Throughput figures
Sessional data
Market Segments to Intervention types
Tailored customer survey
4. 5. 6. Londons Aim:
Target over 500,000 people to encourage sustained once a week participation in Swimming prior to active people survey ending in 110 days
Provide an easy and effective marketing tool for operators to use in the future
Provide knowledge and experience in household, social and online marketing for your future campaigns
7. Types of Marketing
Household Marketing-
Segment specific offer posted on a flyer
Social & Online Marketing
Facebook advertising
Googles ads
Integration with other ASA Pages
Banners on Affiliated sites
Offer sites e.g. Women Freebies
8. Phasing of Campaign
Launch Mid May
Following voucher Expiry
Launch early May
9. Core Offers
We hope to have all offers underpinned with a learn to swim offer
10. Household Marketing Flyer
Cant swim dont panic.There are great offers on Adult swimming lessons
OFFER:
SAVE UP TO 50%
SWIMMINGOFFERS
Take this voucher to........................................
before ................ to save up to 50%
Final Voucher:
Name
Email
Complete this Voucher to go into a prize draw for......?
Details:
No. Sessions, savings
Specific times, if need to book
Logo
Address off pool, email address
11. Facebook Customer Journey
12. Household Marketing- The customer Journey
13. Phase 3- Pool Operator Follow Up
Next step of the customer journey: