NASCAR Tribe NASCAR Tribe Brand Marketing At NASCAR

National Association Of Stock Car Racing

National Association Of Stock Car Racing

The Tribe is 75 Million Strong The Tribe is 75 Million Strong

Slide 4xx October 2008

au·then·tic·i·ty The quality or condition of being authentic, trustworthy, or genuine. Undisputed credibility.

au·then·tic·i·ty The quality or condition of being authentic, trustworthy, or genuine. Undisputed credibility.

Cultural Authenticity

Cultural Authenticity

NASCAR Nation

NASCAR Nation

Racing Is A Religion

Racing Is A Religion

Fan Access Drives Engagement

Fan Access Drives Engagement

Drivers are Gold

Drivers are Gold

Not just drivers – authentic people

Not just drivers – authentic people

Teams Make It Happen

Teams Make It Happen

Brands Facilitate The Sport Brands Facilitate The Sport

The Need For Speed Drives The Passion

The Need For Speed Drives The Passion