Quick Snapshot

Wk 40-2013

MCCS

ABP MajhaWeek 40’2013

TG: MF 15+ SEC:ABC CSMarket – Maharashtra

Marathi News maintaining its #2 position

Mara

thi G

EC

Mara

thi N

ew

s

Mara

thi M

ov.

Mara

thi M

usi

c

0

5

10

15

20

25

20

3 20

% Genre Shares

Source : TAMPeriod : Wk 40’2013

Vs. Last year genre shares showing jump of almost 5%

% Genre Share0.0

0.5

1.0

1.5

2.0

2.5

3.0

3.5

4.0

4.5

3.84.0

Wk 33-40'12 Wk33-40'13

Source : TAM Period : Wk 33-40ear : 2012 & 2013

ABP Majha ruling the chart with 34% mkt. share

ABP Majha Zee 24 Taas IBN Lokmat TV 9 Maharashtra Jai Maha0%

5%

10%

15%

20%

25%

30%

35%

40%

34%

22%19%

17%

7%

% Mkt. Share

Wk 33-40'13

Source : TAM Period : Wk 33-40‘2013

ABP Majha the leader in reach

Source : TAM Period : Wk 33-40’2013

ABP Majha

Z 24

Taas

IBN L

okm

at

TV9

Mah

a

Jai M

ahar

asht

ra0

6

12

15 14 128

4

Reach in Mn.

4+ CSABP

Majha

Z 24

Taas

IBN L

okm

at

TV9

Mah

a

Jai M

ahar

as...

02468

101214 12

1110

7

4

Reach in Mn.

15+ CS

ABP Majha: Leadership across all TAM reported markets in Maharashtra

Source : TAM Period : Wk 37-40’2013

% Market ShareChannel Mum Pune MAHA L C I MAH .1 to 1 Mn. MAHrest 1 Mn.+ (Including Pune) Maha West AIABP Majha 29% 46% 40% 36% 43% 35% 35% 36%IBN Lokmat 17% 22% 18% 23% 20% 19% 19% 19%TV9 MAHARASHTRA 23% 10% 11% 10% 14% 17% 17% 16%Z 24 Taas 23% 21% 23% 21% 21% 22% 22% 23%Jai Maharashtra 9% 1% 8% 9% 1% 7% 7% 7%

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