BY: PHILIP GOLAS

HOW HIGH CAN YOU FLY?

PHILADELPHIA EAGLES Digital Strategy

By:Philip Golas

The Philadelphia Eagles

had high expectations for

this season, but with

injuries, coaching issues

and general poor play the

season has been

disappointing. Fans are

frustrated and want

something to cheer about.

The Challenge

Something to Cheer About

The Eagles will unveil their new slogan for the 2013-2014 season “How High Can You Fly?”

Fans can or post pictures of themselves watching the game Flyin’ High for a chance to win autographed footballs from Eagles players for the remainder of the season

Something to Cheer About

Each game our team will select 5 winners and repost/re-tweet their Flyin’ High pictures

In addition several key Eagles players will re-post these pictures on their personal social media accounts

Flyin’ High

Every Sunday the Eagles will have an Eagles related trivia question.

Fans have ONE hour to either text in the correct answer or log on to philadelphiaeagles.com to register with the right answer.

The more trivia questions you get right the better chance you have to be picked for the Grand Prize.

Flyin’ High

The Grand Prize which goes along with the 2013 Season motto (How High Can You Fly) will be a ride in an F-16B Fighter Jet that will fly over Lincoln Financial Field for the opening game of the 2013 season.

Our Flock

Our Demo:

MEN GEOGRAPHIC15%

40%

29%

16%

18-25

25-34

35-45

46+

53%

22%

11%

14%

Phi

PA

NE

USA

*The audience will be Eagles fans from all over. You do not have to be present at the game to post a pic and fans from all over the country can participate with no age restriction. The Grand Prize will have an age restriction of 18

years or old and must pass a physical before the flight.

Budget

Social component $4250

Mobile component $5500

Web component $5500

Signed Footballs and distribution $750

Grand Prize $4000

Total: $20,000 approx

Benefits of Campaign

•Generates buzz with a unique Grand Prize.

•Increases facebook LIKES and twitter follows for Eagles social media

•Drives traffic to PhiladelphiaEagles.com

•Allows us user consent to cell phone numbers for future Eagles updates and news via text message.

•Email database for future email marketing campaigns.

•Gives fans something to tune into every Sunday.

•Early jump start on our new slogan “How High Can You Fly” and adds in a unique promotion that ties in perfectly with the new motto. 

Thank You