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® Ride the Bar!®

Piggyback Rider Crowdfunder

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Standing child carrier for toddlers

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Page 1: Piggyback Rider Crowdfunder

®

Ride the Bar!®

Page 2: Piggyback Rider Crowdfunder

Company

• Privately-held corporation

• We design, manufacture and sell the Piggyback Rider® brand of child carrier products that are currently sold in the Americas, Europe and Australasia

• The current Management Team are also the dad inventors of the Piggyback Rider

Page 3: Piggyback Rider Crowdfunder

Business Summary

• January 2011: Utility Patent was published and the docket advanced for final examination with the USPTO

• December 2011: Applied for patents in the EU and China

• We own registered trademarks for ‘PIGGYBACK RIDER’ and ‘Ride the Bar!’

• Passed consumer protection [regulations] testing by a third-party lab for the US, Canada, EU, Australia and New Zealand

• Manufacture all products in China and utilize a fulfillment facility in CA, USA for all warehousing and distribution

• Products are marked up 50-100% for sale to distributors and retail customers

Page 4: Piggyback Rider Crowdfunder

Market Opportunity

• Parents plan outings and adventures with their children, who tire all too quickly, and then the labored chorus of “Pick me up” starts.

• Toddlers are too big for backpack carriers and strollers are an unnecessary burden, particularly outdoors and in crowds.

• The fundamental concept of the Piggyback Rider is a lightweight, easy-to-use,harness-style device that provides ergonomic support when carrying a child (or an adult) on one’s back.

Page 5: Piggyback Rider Crowdfunder

The Product• 3 new models

• Multi-award winning design

• For toddlers 2 ½+ years

• The size of a rolled towel

• Weighs less than 2.5 lbs

• What if??Backpack Model

Kids Deluxe Safety Harness w/ 1L Bladder

Built-in 1.5L Bladder

Small Zip pocketStd. front w/ cell pocket

MSRP* $80

MSRP* $30

MSRP* $110

MSRP* $145

Page 6: Piggyback Rider Crowdfunder

Target Market

• All families with children 2-7 years old worldwide.

• Three distinct market segments for sales and distribution:

1) Baby/Kids

2) Outdoor/Sporting Goods

3) Travel/Gift

• We currently hold 100% market share in all three markets and believe we can maintain at least 70% dominance once competitors emerge.

Page 7: Piggyback Rider Crowdfunder

Sales/Marketing Strategy

• Sales strategy targets brick/mortar and online retailers in the US and globally.

• Marketing and advertising strategy targets consumer and trade publications, trade expos, online affiliate websites, social media, celebrity gifting.

• Editorial product reviews• We have distribution partners to cover retailers in

Canada, UK, Germany, Holland, Australia and New Zealand

• Notable customers include Sportsman’s Warehouse, Great Outdoor Provision Company, Great Beginnings, Right Start, Amazon.com, O.com, Walmart.com

Page 8: Piggyback Rider Crowdfunder

Our Competition

• We are the first to market, and in doing so created a new market segment -- standing child carriers

• Non-purchase; stroller

• 100% market share for toddler carriers

– possess the relevant intellectual property of trademarks and patent pending to maintain competitive advantage

Page 9: Piggyback Rider Crowdfunder

Management Team

• Wayne Lifshitz, CEO and Cofounder– 17 yrs management experience in

non-profit and Big5 Consulting

– Consumer products inventor

• Jonny Lifshitz, PhD, CIO and Cofounder– 15+ yrs leading scientific innovation

Page 10: Piggyback Rider Crowdfunder

Thank You

The Piggyback Rider® revolutionizes child transport by engaging parents and children in active transport on every outing.