Building a Year-Round Community To Build Your Race

Dee StathisCOO, Director of OperationsP3R

The History of the Marathon . . .

• No Marathon2003-08

• 10,5002009

• 40,000+2015

2009-2011

2009 – Build it & They Will Come

2010 – The Bomb

2011 – North Shore Finish

Steel City Road Runners

Launch

Halloween Race Added

Rock the RunCheerathoner

Program Developed

Industry Expert

Support

2012 - Build It Out

Add Liberty 1 Mile

Halloween Races

Partner w/Chicago

Team

Event Staff Registration

Medical Program

Growth and Diversification

2013

• Added 10 Miler• Great Race Expo Management• Boston Bombing 13 days before Pittsburgh Marathon• Inaugural MLF 6.6K

2014

• Increase staff• Contract out our organizational expertise

2015

• Partnership with Pittsburgh Pirates and Pittsburgh Steelers• It’s about the Experience• Revenues vs. Expenses

P3R Goals

• Event Portfolio

• Diversify Income• Revenue Producing Units• Independent Ventures• Partnerships with Long-term• Expand/Develop

Programming

DICK’S Sporting Goods Pittsburgh Marathon Events

GNC Live Well Liberty Mile

EQT Pittsburgh 10 Miler

Great Race ExpoMario Lemieux Foundation 6.6K

Steel City Road Runners

Pittsburgh Pirates and

Steelers

Run for a Reason

Kids of STEEL Program• Exercise/Nutrition• 120 schools• Expand Across State

Lines • 6,000 in Kids Marathon • Summer Dreamers

Academy• Junior Elites

American Development

• $360,000 to American Athletes

• Support Team Minnesota

• Adopt an Athlete • Grow Fan Base• Pen Pal Program with

Kids• Community

Involvement

Steel City Road Runners Club

• Runner’s Voice• Runner’s sponsorship of

the event• Advocates• Training program for

events

Building Community Relationships• Matching Grants to

Neighborhoods• Community Relations - Staff

Member• Cheerathoners/Bands• Specific Neighborhood Cheer

Stations• “Favorite Neighborhood” Award • Partner with GTECH to Revitalize

Baseball Field• Compostable Cups used in Local

Farm • Zero Waste in Pittsburgh Gold

Certification

Marketing Strategies

Marketing Tactics• Big registration launch• Megaticket/Bundling• Holiday gift registrations• Referral program• Facebook Ads• Team/Relay• Steel Challenge• Photo contest

SHARE

• Keep the conversation going• Authenticity = trust• Building our brand• Support sponsor brands without

pushing• Must be ready for good and bad

Trial By Intuition

It’s A Journey

Just as the Pittsburgh Marathon has a story to tell . . Each runner has their own story to tell Their own unique journey

Event Social Media Center

Dedicated area to monitor and engage in social conversations

Real-time monitoring of social channels

Share the event live thru social channels

Real-time customer service

Support of operations

Event Social Center Goals

World c\Class Customer

Service

Runner Hospitality

EncouragementSponsor Amplification

Participant Generated

Content

Future of P3R

Branding

Investing in Social Media

Market Segmentation

Event Diversification