Portal do Rugby Presentation

You inside the World of Rugby

Since 2009, Portal do Rugby is the largest Brazilian site dedicated to Rugby. It makes on-site and remote coverage of the major leagues and events related to this sport in Brazil and the world. We inform readers just in time. With text, photos and videos in articles and present in the main social networks, Portal do Rugby produces exclusive material about the world of Rugby. Since the establishment of the Brazilian Rugby award by Brazilian Confederation of Rugby (CBRu) in 2010, Portal do Rugby won the category of best coverage of the national Rugby, at the awards sport highlights twice followed. Portal do Rugby has employees in almost all the states of Brazil, covering locally, the major championships of one of the fastest growing sports in Brazil.

About Portal do Rugby

There are several categories in which Portal do Rugby has audience with general and specific content for all Rugby lovers

Home

News Team map

Results and analysis Tables

Coverage of domes:c and interna:onal matches

Calendar

Interviews

About rugby Columnists

Domes:c rugby map Health Center

History School of Rugbiers

Culture and couriosi:es

Photos and videos Rugby Manager

Content

With a team of prac::oners and experts in the sport, Portal do Rugby deals with it properly and deep, leading the reader to the best quality informa:on.

Daniel Venturole Edi:ng , wri:ng and repor:ng He has degree in Engineering from Mackenzie where he had the first contact with the sport and had prac8ced for ten years, currently one of the biggest clubs in Brazil. Realizing the shortcomings in the na8onal Rugby coverage, founded the website which inaugurated a new era in media dedicated to the sport, making the cover spot matches and the first mapping of the audience and teams in Brazil. Today i s a l so respons ib le fo r the communica8on of Rio Branco Rugby and in 2011, held a course on sports marke8ng in Jcocco, one of the most tradi8onal sports marke8ng agencies in Brazil.

Pedro Mantovani Technology and design He has degree in Naval Engineering at University of São Paulo and had his first contact with the sport in 2007, when he dedicated to the sport. He played for Bandeirantes (Brazilian vice champion in 2011), nowadays São Paulo Saracens Bandeirantes and for the Brazilian na8onal team. Since 2010 is part of the Portal do Rugby’s team and is responsible for the design and technical development of the site.

Victor Ramalho Edi:ng , wri:ng and repor:ng He has degree in history in University of São Paulo and started to prac8ce Rugby in Philosophy and Human Sciences School’s team in 2006. He joined the newly created Portal do Rugby in 2009, with ar8cles repor8ng the interna8onal Rugby, history and na8onal Rugby matches coverage. In 2010, he aTended the Sports Journalism discipline in ECA-‐ USP, and in 2011 he joined the course for MSc in Social History at USP. He currently is a TV commentator on Sports+ and BandSports channels and he is also a researcher at the LUDENS USP, developing work with the history of rugby.

Luis Kolle Wri:ng, marke:ng and commercial He has degree in electrical engineering by Unicamp where he knew the rugby. Since then he is fan of the sport, follows the na8onal and interna8onal rugby the way he could. Un8l he found Portal do Rugby, in early 2013. Since then he follows with quality and is part of the team responsible for issues of English rugby and interna8onal teams matches and is also a collaborator in the commercial area of the Portal do Rugby.

Our Team

Market Data

§  One of the most popular sports in the world

§  3rd spor:ng event in the world in audience (total audience of 4 billion people)

§  More than 200 channels transmiQed the last Rugby World Cup 2011

§  Average audience of 30,000 people in the Rugby World Cup 2011

§  Average audience of 70,000 people in the Six Na:ons, a tournament with more than 100 years

§  Men:oned as the sport that will grow the most in the coming years.

§  22% of Brazilian people are interested in learning the sport and how to prac:ce it.

§  Rugby Sevens will return to Olympics in Rio 2016.

§  Audience with over than 1 million televisions turned on SporTV (sports cable TV) during semifinal and final matches of the Super 10 (Brazilian Rugby Championship).

§  Currently, men’s Brazilian na:onal team is the 4th con:nental power in the modali:es XV and sevens.

§  Women's Brazilian na:onal team is one of the ten best teams in the world in sevens.

Market Data

§  Portal do Rugby aQracts a monthly

average of 23,000 visitors that generates about 130,000 page views with an average :me of 3 minutes.

§  In social networks, Portal do Rugby

has more than 22,600 Facebook fans and over 6,200 twiQer followers.

Audience

§  The site has a highly qualified and targeted audience and speak directly with players and stakeholders of the sport (87% and 13%, respec:vely), 21 to 40 years (67%) , located mainly in South and Southeast (18% and 68 %), but with great penetra:on in the main capitals of Brazil.

§  Most of the audience belongs to classes A and B (76%) and has completed higher educa:on or studying (81%)

§  More than 75% of the audience men:oned that purchases through Internet

Audience

RWC 2015

§  Journalis:c team of 4-‐5 people who will be in England and Wales to cover the event.

§  We will produce journalis:c material: ü  texts about the games, ü  photos, ü  interviews and maQers related to sports

and linked to the public who will be at the audience of our website based on the event.

§  Prepara:on of materials and exclusive content designed to meet investors.

§  Adver:sing of investors.

For more informa8on, customized formats:

Luis Kolle

[email protected] +55 11 991 566 232

Skype: lkolle

Contact us