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www.sailingseries.eu
i2i presents
BPSE
Since 1996 BPSE sports marketing agency has been creating and managing sailing formats.
BPSE manages a sailing team with 10 professional sailors holding impressive multi-awarded curricula.
BPSE independently manages all operational, logistics, web focused, sport and creative activities delivering top quality events.
BPSE owns hospitality facilities and technical equipment.
OUR STRUCTURE AND MANAGING BOARD
…EMOTIONS LAST FOREVER.
OUR PHILOSOPHY
Sport attracts people and triggers emotions also only being part of the audience …
Gala Dinner
SAILING
Communication
Concerts
Incentive
Driving Experience
Nuvolari Grand Prix
Audi Hospitality FIS World Cup Powerboats & Offshore F1
OUR BACKGROUND
OUR BACKGROUND
Sailing Invitational
Italia Sailing Team
Sailing Series
Founder, rights holder, promoter and managing agency of :
During the last years BPSE has managed and organized over 400 national and international sailing events,
accounting for over 35 ISAF World Championships
OUR PARTNERSHIP
BPSE presents SAILING SERIES
Cutting-edge and technologically advanced ONE DESIGN boats sailed by “PRO” and “PRO AM” sailors.
Top venues and prestigious hosting yacht clubs in the Mediterranean area.
Worldwide crews with passionate PRO AM owners belonging to high profile businesses, Olympians, America’s Cup professional sailors.
Modern on-site hospitality structures offering marketing opportunities following the races.
SAILING SERIES: THE FORMAT
Various ACTS taking place in Italy from April to October.
SAILING SERIES 2015: A SEASON OF GREAT RESULTS
150.000 visitors during the events
240 competing teams from 16 different nations
2.500 articles released by italian medias
7.5 million people reached with TV shows (Auditel records)
850 multi-awarded sailors, olympians and America’s Cup athletes
40 world countries publishing articles and following the Sailing Series
SAILING SERIES 2015: A SEASON OF GREAT RESULTS
2015
News
SAILING SERIES 2016
Increasing business opportunities for a variety of partners to create commercial synergies and interaction with target customers.
Introduction of international venues that will be increased year by year.
Introduction of cutting-edge and performing M32 Catamarans.
Partners could take advantage of the several possible activations making their presence more involving.
2016 NEWS: M32 CATAMARANS STADIUM RACING
The Sailing Series sees the M32 Southern Europe Sailing Series as the 2016 new entry.
5 additional racing events taking place in the most glamorous venues in Southern Europe.
Stadium Race … a format near to the audience
2016 NEWS: NEW OPPORTUNITIES FOR THE PARTNERS
New exposure areas New interaction opportunities with guests
A 50% INCREASE COMPARED TO THE 2015
2015 2016
The M32 Catamarans ACTS will create a prudential foreseable 50% increase compared to the 2015 data
Market research
SAILING SERIES
MARKET RESEARCH: PUBLIC INTEREST FOR SAILING RACESQUESTION : Would you please rate your interest for the following sailing competitions? Total
21% of the sailing fans has taken part in a sailing event over the last 12 months
MARKET RESEARCH: KNOWLEDGE AND INTEREST FOR SAILING RACESQUESTION 1: Do you know any of these sailing races?QUESTION 2: Could you rate your interest for these races?
INTE
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SUGGESTED KNOWLEDGE
MARKET RESEARCH: KNOWLEDGE OF THE BRANDS SUPPORTING SAILING EVENTS
QUESTION: Which ones of the following brands you associate to sailing events sponsoring?
