D U R I N G T H E R U G B Y W O R L D C U P 2 0 1 5 W O R L D R U G B Y

500mDIGITAL VIEWS

Reached 500 million in 2015, compared to

40 million in 2014

1250%INCREASE

A massive 1250% Y-o-Y increase

97LIVE STREAMS

In 2015 including 7s and RWC qualifiers

500kMOST POPULARThe most popular

World Sevens video was Injera signing the camera

O P

15PLATFORMSDelivered to 15 different

content platforms

Q

250ONLINE PUBLISHERS

Regularly published on around 250 online

publishers

R

TS

370mVIDEO VIEWS

C

664 VIDEOS RELEASEDD

TOP SPORTS PAGEThe RWC Facebook page

was in the top 20 viewed worldwide, and the most

viewed sports page

58%ON THE MOVE

of digital viewers watched on mobile and handheld devices

200WATCHED

WORLDWIDEAlmost 200 countries

Where not available on TV, it could be viewed

on Facebook live

G

L

A

B

HOW THE WORLD ENGAGED WITH RUGBY

The most popular YouTube search term:

‘haka’

K

J

23mMOST VIEWED VIDEO

ALL BLACKS HAKA

The inaugural

66%YOUNG AUDIENCE

RWC YouTube viewers were younger than 34

#1BIG IN JAPAN

Japan was the top viewing territory for

RWC on YouTube

150%Received 150% more video views than the

2012 Olympics

H

2.5mReceived 2.5 million

new likes over the event, compared to

700k for the Olympics

I

GOING FOR GOLD

J F M A M J J A S O N D

ENGAGE BUILDING DIGITAL AUDIENCES DURING 2015 in millions

32%

35%

13%

5%

5%

5%3%

2%

Hakas and Moments

Highlights

Mashups

Daily

Features

Match Clips

Post Match InterviewArchive

4

226

10710 12

711

8 712

71

19

U

www.engagesportsmedia.com | January 2016

M N

11.9mENGAGEMENTS

F

MINUTES WATCHED

E