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Webinar: July 27, 2011 Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com With Troy Rumfelt And Mike Gingerich Tweet Live with this Hashtag: #TabSite Fan Page Optimization: How to Optimize & Socialize your Fan Page

TabSite Webinar - Optimize & Social your Facebook Fan Page

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Webinar slides from a presentation by TabSite on how to Optimize your fan page for Search Engines and build Socialization tools into your fan page tabs.

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Page 1: TabSite Webinar - Optimize & Social your Facebook Fan Page

Webinar: July 27, 2011

Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

With Troy RumfeltAnd Mike Gingerich

Tweet Live with this  Hashtag:  #TabSite

Fan Page Optimization: How to Optimize & Socialize your Fan Page

Page 2: TabSite Webinar - Optimize & Social your Facebook Fan Page

Agenda:

• Fan Page Optimization

• Fan Page Socialization• TabSite Tabs Optimization 

• New TabSite Tools for Search Optimization

Webinar: July 27, 2011

Fan Page Optimization: How to Optimize & Socialize your Fan Page

Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

Webinar: July 27, 2011

Page 3: TabSite Webinar - Optimize & Social your Facebook Fan Page

60 Minutes from Now you will:

• Know where to go to Optimize Your Fan Page• Have a Plan• Understand Social Features• Be Pumped to try a new TabSite Tool!

Webinar: July 27, 2011

Fan Page Optimization: How to Optimize & Socialize your Fan Page

Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

Webinar: July 27, 2011

REMINDER: 1 Attendee will be drawn to win a Free for Life TabSite Gold Plan!

Page 4: TabSite Webinar - Optimize & Social your Facebook Fan Page

Video and Slides Available later Today 

Upcoming Webinar: Sept. 1Special Guest: Mari Smith

Webinar: July 27, 2011

Fan Page Optimization: How to Optimize & Socialize your Fan Page

Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

Webinar: July 27, 2011

Page 5: TabSite Webinar - Optimize & Social your Facebook Fan Page

Webinar: July 27, 2011

Fan Page Optimization: How to Optimize & Socialize your Fan Page

Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

Webinar: July 27, 2011

REMINDER: Stay with us today for special news!

Page 6: TabSite Webinar - Optimize & Social your Facebook Fan Page

Webinar: July 27, 2011

Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

Fan Page Optimization: How to Optimize & Socialize your Fan Page

Troy Rumfelt, President TabSite & Digital Hill Multimedia

Webinar: July 27, 2011

Page 7: TabSite Webinar - Optimize & Social your Facebook Fan Page

Webinar: July 27, 2011

Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

Fan Page Optimization: How to Optimize & Socialize your Fan Page

Mike Gingerich, Community Manager of TabSite& Web Consultant of Digital Hill Multimedia

Webinar: July 27, 2011

Page 8: TabSite Webinar - Optimize & Social your Facebook Fan Page

Getting Started:

1. Choose the best name for your Facebook Page

Good:    Your Name   <Ex.  CK Products, LLC>

Webinar: July 27, 2011

Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

Webinar: July 27, 2011

Page 9: TabSite Webinar - Optimize & Social your Facebook Fan Page

Getting Started:

1. Facebook Page Name

Bad:  Stuffing Keywords….  Don’t name your Fan Page:  <CK Products – Makers of Pans, Cake Tools, Custom Molds, Wedding Cake, Fondant>

Why?  Hurts ability to be searched on Facebook

Webinar: July 27, 2011

Fan Page Optimization: How to Optimize & Socialize your Fan Page

Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

Webinar: July 27, 2011

Page 10: TabSite Webinar - Optimize & Social your Facebook Fan Page

Vanity URL:

1. Important!  This is a area of SEO Value!‐ Can’t be changed!‐Must authentically represent your brand‐ Can include a keyword

www.Facebook.com/username

Webinar: July 27, 2011

Fan Page Optimization: How to Optimize & Socialize your Fan Page

Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

Webinar: July 27, 2011

Page 11: TabSite Webinar - Optimize & Social your Facebook Fan Page

2. Info Tab 

Key!  Use it well!

This is the place to

write a crisp, 

Keyword‐rich 

description.

Webinar: July 27, 2011

Fan Page Optimization: How to Optimize & Socialize your Fan Page

Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

Webinar: July 27, 2011

Page 12: TabSite Webinar - Optimize & Social your Facebook Fan Page

3. Add Custom Tabswith TabSite

‐Google sees each customtab as a unique url.  ‐ Text and links can get indexed.*

*Note that all content is visible and Shared within a Facebook iFrame sothe potential SEO value can bemitigated  to some degree as compared to aStandard web page.

Webinar: July 27, 2011

Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

Webinar: July 27, 2011

Page 13: TabSite Webinar - Optimize & Social your Facebook Fan Page

4. Add Links to your Website / Blog

Use Text Links and use images such as the “Find Us on Facebook” badge

Webinar: July 27, 2011

Fan Page Optimization: How to Optimize & Socialize your Fan Page

Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

Webinar: July 27, 2011

Page 14: TabSite Webinar - Optimize & Social your Facebook Fan Page

‐ Inbound Links on the web pointing to your fan page adds value to your fan page rank

‐Authoritative website links will boost your page rank  (ex. A link on CNN.com to your fan page)

Webinar: July 27, 2011

Fan Page Optimization: How to Optimize & Socialize your Fan Page

Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

Webinar: July 27, 2011

Page 15: TabSite Webinar - Optimize & Social your Facebook Fan Page

Facebook Social Plugins added to your website/blog add inbound links

Webinar: July 27, 2011

Fan Page Optimization: How to Optimize & Socialize your Fan Page

Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

Webinar: July 27, 2011

Page 16: TabSite Webinar - Optimize & Social your Facebook Fan Page

Add Links to your Wall UpdatesStatus updates offer a powerful way to place direct links near the top of your Page’s CSS structure. 

Webinar: July 27, 2011

Fan Page Optimization: How to Optimize & Socialize your Fan Page

Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

Webinar: July 27, 2011

Page 17: TabSite Webinar - Optimize & Social your Facebook Fan Page

Because Google boosts pages that link to relevant sites – and dings pages that link to unrelated sites, posting links in status updates can be a powerful and authentic way to boost your Facebook Page’s link score.

There are two ways to post links into your Page’s stream:‐ Adding the raw URL in the text of the status update itself‐ Using the “attach link” feature in the Facebook publisher

Webinar: July 27, 2011

Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

Webinar: July 27, 2011

Page 18: TabSite Webinar - Optimize & Social your Facebook Fan Page

5. More Fans = More intra‐Facebook inbound Links

Facebook places links to Facebook Pages on users profiles (privacy settings can impact this), 

so the more fans you get, the more links you’ll have to your Page within Facebook.  

Webinar: July 27, 2011

Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

<Public profiles are indexed by Search Engines!>

Webinar: July 27, 2011

Page 19: TabSite Webinar - Optimize & Social your Facebook Fan Page

Fan Page Socialization

TabSite enables you to display and utilize multiple social network and social sharing tools easily on your fan page.

Webinar: July 27, 2011

Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

Webinar: July 27, 2011

Page 20: TabSite Webinar - Optimize & Social your Facebook Fan Page

Add Engagement Tools

‐ Facebook Like

‐ Facebook Share

‐ Facebook Comments

Webinar: July 27, 2011

Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

Webinar: July 27, 2011

Page 21: TabSite Webinar - Optimize & Social your Facebook Fan Page

Add Engagement Tools

‐ Non‐Fan Image

Webinar: July 27, 2011

Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

Webinar: July 27, 2011

Page 22: TabSite Webinar - Optimize & Social your Facebook Fan Page

Connect Services

‐ Twitter “Follow”

‐ Twitter feed 

‐ Blog RSS feed

Webinar: July 27, 2011

Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

Webinar: July 27, 2011

Page 23: TabSite Webinar - Optimize & Social your Facebook Fan Page

Add Sharing Tools

‐ YouTube Videos‐ Demo of VideoShowWidget with FB Shareintegrated.  

Shhhh! Top Secret!

Webinar: July 27, 2011

Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

Webinar: July 27, 2011

Page 24: TabSite Webinar - Optimize & Social your Facebook Fan Page

Current Issues with iFrames• There is some debate in the SEO Community but the fact that your custom tab content is viewed within an iframe on Facebook mitigates partially the SEO value of your content.

Webinar: July 27, 2011

Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

Webinar: July 27, 2011

Page 25: TabSite Webinar - Optimize & Social your Facebook Fan Page

Current Issues with iFrames• Facebook does not insert keywords in your Facebook url or add specific page meta data

• Googlebot is often blind to your custom iframe tab content

Webinar: July 27, 2011

Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

Webinar: July 27, 2011

Actual GoogleCached page example!

Page 26: TabSite Webinar - Optimize & Social your Facebook Fan Page

TabSite SEO Solution!

A MicroSite of your Fan Page Tabs!• Get Tab Content and Sub‐Pages indexed (no iframe, content is on the web)

• Gives another web location to “Like” your page

• Integrates all your Tab Content

• Available to ALL TabSite users!

• Rolling out in Beta this week!

Webinar: July 27, 2011

Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

Webinar: July 27, 2011

Page 27: TabSite Webinar - Optimize & Social your Facebook Fan Page

Webinar: July 27, 2011

Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

Webinar: July 27, 2011

Page 28: TabSite Webinar - Optimize & Social your Facebook Fan Page

MicroSite‐ Pulls fan page logo

& links to your fan page

‐ Add “Find Us” link

‐ Add Tabs & Sub‐Pages‐ Paid Plans Control Publish and UnPublish

Webinar: July 27, 2011

Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

See it: www.TabSite.com/DigitalHill

Webinar: July 27, 2011

Page 29: TabSite Webinar - Optimize & Social your Facebook Fan Page

MicroSite‐ Social Sharing

‐ 3rd Column Control 

for Gold Plan Users

‐ Includes Fan‐Gating if active on your Fan Page

Webinar: July 27, 2011

Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

Webinar: July 27, 2011

Page 30: TabSite Webinar - Optimize & Social your Facebook Fan Page

Free Version will have ads

All Paid Plans are Ad Free!!

Webinar: July 27, 2011

Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

www.tabsite.com/CrossCountryCoachLLC

Webinar: July 27, 2011

Page 31: TabSite Webinar - Optimize & Social your Facebook Fan Page

TabSite

MicroSite

With

Twitter Feed

in

3rd Column

Webinar: July 27, 2011

Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

Webinar: July 27, 2011

Page 32: TabSite Webinar - Optimize & Social your Facebook Fan Page

Webinar: July 27, 2011

Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

We’re 

Not Done!

‐ Paid Users get first dibs on MicroSite

Usernames!

Watch for the Go-Live so you can get your desired Username!www.TabSite.com/GetYourName

Webinar: July 27, 2011

Page 33: TabSite Webinar - Optimize & Social your Facebook Fan Page

Order and Publish

Webinar: July 27, 2011

Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

Webinar: July 27, 2011

Page 34: TabSite Webinar - Optimize & Social your Facebook Fan Page

Social Sharing Toggles for Gold Plan

Webinar: July 27, 2011

Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

Webinar: July 27, 2011

Page 35: TabSite Webinar - Optimize & Social your Facebook Fan Page

SEOTools:

‐ Tab Views‐MicroSite Views

‐ Keyword Density

‐ Set MetaData (for MicroSite)

Webinar: July 27, 2011

Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

Webinar: July 27, 2011

Page 36: TabSite Webinar - Optimize & Social your Facebook Fan Page

Only TabSiteEnables you to push your Fan Page Tab and Sub‐Page Content

to the Web and…

Webinar: July 27, 2011

Fan Page Optimization: How to Optimize & Socialize your Fan Page

Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

Webinar: July 27, 2011

Page 37: TabSite Webinar - Optimize & Social your Facebook Fan Page

Only TabSiteintegrates

Social Sharing Tools and FB Plugins pointing traffic back to your Fan Page!    

Giving you:The Ultimate Fan Page SEO Value!

Webinar: July 27, 2011

Fan Page Optimization: How to Optimize & Socialize your Fan Page

Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

Webinar: July 27, 2011

Page 38: TabSite Webinar - Optimize & Social your Facebook Fan Page

Watch for MicroSite Release Details!

TabSite Gold Winner to be Announced Thursday

Webinar: July 27, 2011

Fan Page Optimization: How to Optimize & Socialize your Fan Page

Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

Webinar: July 27, 2011

Page 39: TabSite Webinar - Optimize & Social your Facebook Fan Page

Video and Slides Available later Today 

Upcoming Webinar: Sept. 1Special Guest: Mari Smith

Webinar: July 27, 2011

Fan Page Optimization: How to Optimize & Socialize your Fan Page

Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

Webinar: July 27, 2011

http://blog.tabsite.com/Mari-Smith/

Page 40: TabSite Webinar - Optimize & Social your Facebook Fan Page

Question and Answer time

Tweet: #TabSite oruse the GotoWebinar service 

Webinar: July 27, 2011

Fan Page Optimization: How to Optimize & Socialize your Fan Page

Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

Webinar: July 27, 2011

Page 41: TabSite Webinar - Optimize & Social your Facebook Fan Page

Thanks for attending!

Watch for MicroSite Release Details!

Webinar: July 27, 2011

Fan Page Optimization: How to Optimize & Socialize your Fan Page

Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

Webinar: July 27, 2011