Research Reveals Receivers of Rugby World Cup 2015 Corporate Hospitality Believe it to be Twice as Effective as Advertising as a Business Generation Tool. A major new independent study commissioned by Rugby Travel & Hospitality Limited (RTH), the company appointed by Rugby World Cup Limited to manage the official Rugby World Cup 2015 and 2019 hospitality programme, has revealed the significant positive impact of Rugby corporate hospitality on UK businesses and client relationships. The study, involving 500 UK business representatives, who both purchase and receive corporate hospitality, revealed that receivers of corporate hospitality believed it to be twice as effective as advertising as a tool for business generation with new and existing clients. In addition, almost 60% of survey respondents believed that purchasing corporate hospitality for RWC 2015 would increase their business recommendations from clients. The research findings coincide with the launch of the official hospitality programme for Rugby World Cup 2015, with packages on sale from Saturday February 1 2014. Other key findings from the research include: Over 80% of senior business decision makers who buy corporate hospitality believe corporate hospitality at RWC2015 to be extremely effective at improving personal relationships between businesses and their clients 71% of those who are very interested in attending RWC2015 corporate hospitality believe they are likely to increase the amount they spend with the company they share hospitality with on products and services In fact, the majority of these business decision makers indicated they would choose to purchase Rugby hospitality over alternative options including international level football, F1, horse racing or musical concerts.