THE MONTGOMERY

TIGERS

BY: Crystal Mattis 3rd Period

Target Market The main target market will be men between the ages of

20-50 including their families. No specific income. Low middle class to high class. Men is our main target market. Children will be our second

target market because they can get their parents and other friends interested.

This will benefit the families because it will give them quality time with each other and benefit the community by giving it more tourists.

Montgomery, ALABAMA

Weather Patterns: September: average high 87

& average low 64 October: average high 79 &

average low 53 November: average high 69

& average low 44 December: average high 60

& average low 38 January: average 58 &

average low 36 Precipitation (Rain &

Snow): September: 4.22inches October: 2.58inches November: 4.53inches December: 4.97inches January: 5.04inches

•2nd largest city in Alabama Montgomery’s population is 206,156.• Males take up 46.92% of the population •Females takes up 53.08% of the population.•Average income 40,000-50,000 dollars.

•Primary Professions: plant engineering, electrician, productive service specialist, sales specialist•Industries: Maxwell Gunter Air Force Base, Government, Montgomery Public Schools, ALFA Insurance Companies

Montgomery, ALABAMA Continued..

Local Media: Newspapers:Montgomery Advertiser

(Montgomery news/community)

Magazines:Montgomery Living Magazine

(lifestyles & business) Radio Stations:

92.3 FM Country (Cumulus Licensing LLC)

Local Channels:ABCCBS

Crime Statistics:•Violent- 230 in Montgomery, Al. •Violent- 222.7 in USA as a total•Violent 36.2 •Theft 45.9 •Arson 26.9•The ratio of number of residents in Montgomery to the number of sex offenders is 659 to 1.•Safest Locations in Montgomery are Davenport, Pike Road, & Madison

Entertainment/Attractions

Sports: Sabers(Basketball) Mobile Bay

Hurricanes(Basketball) Barons(Baseball) Huntsville Stars(Baseball) Mobile BayBears(Baseball) Montgomery

Biscuits(Baseball) Rocket City United(Soccer)

Attractions: •Alabama Shakespeare Festival•Civil Rights Memorial•Martin Luther King home•Rosa Parks Library and Museum•Dexter Avenue King Memorial Baptist Church•Civil Rights Memorial Center•Montgomery Museum of Fine Arts•White House of the Confederacy•Alabama State Capitol

SponsorsPossible Corporate Sponsors: Wal-Mart Sears Sam’s Club McDonalds Boost Mobile

Why Montgomery, AL???

I choose this area because there aren’t many professional athletic teams

It raises the excitement of the citizens. The main target market is men between the ages of 20-60 however women & children is the secondary target market that’s where families come in.

From September thru January the temperatures range from High 80’s to low 30’s with very little rain or snow

Montgomery Tigers will impact Alabama’s economy extremely! This professional team will bring more tourists into the city possibly boosting the population and companies will flourish

Starting Players. . .

Eli Manning

Position- Quarterback Team- New York Giants Regular season- Rate 96,

Yards 1579, Touchdowns 10 Career- Rate- 82.8, Yards

29158, Touchdowns 195 Salary- $1.75 million

Reggie Bush

•Position- Running Back•Team- Miami Dolphins•Regular season- Yards 417, Touchdowns 3•Career- Yards 3593, Touchdowns 26•Salary- $4.5 million

Starting Players. . .

DeSean Jackson

Position- Wide Receiver Team- Philadelphia Eagles Regular season- Receive 24,

Yards 391, Touchdowns 1 Career- Receives 253, Yards

4476, Touchdowns 22 Salary- $750,000

Owen Daniels

•Position- Tight End•Team- Houston Texans•Regular Season- Receives 23, Yards, Touchdown 3•Career- Receives 322, Yards 3960, Touchdowns 23•Salary- $6.5 Million

Starting Players. . .

Dan Bailey

Position- Kicker Team- Dallas Cowboys Regular Season- Field Goals

5, Yards 5, Touchdowns 0 Salary- $465,000

New York Giants

•Position- Defense•Team- New York Giants•Regular season (2012) - Tackles 246, Sacks 8.0, Interceptions 30, Fumbles 6•Last Season (2011) - Tackles 861, Sacks 48.0, Interceptions 84, Fumbles 16•Salary- $113 million

The Montgomery Tigers

Franchise Name: Our Franchise Name is the “Montgomery Tigers” I chose this name because it rolls off your tongue making it easy

to pronounce. Also it is translatable into a successful logo. promotes the city of Montgomery.

Team Colors:

The colors are Dark Purple, Solid Black, and Gerber silver. I chose these colors because they show superiority, intimidation, and strength.

The Montgomery Tigers Logo

The logo is Tiger which is also the team’s mascot. The structure of the image and that it’s in black and white shows intimidation. It’s simple, strong, and unique.

The name of the mascot is Marley the Tiger. Marley will attend every home game and charity event held by the Montgomery Tigers. Marley will be on the sidelines entertaining the fans, signing autographs and taking pictures with fans. Marley will also be performing with the cheerleaders during halftime.

Team Uniforms… Practice uniforms: Home Uniforms: Away

Uniforms:

Team Helmet Design

Cheerleading UniformsHome (warm games &cooler games) Away (warmer & cooler

games)

Teams Business Cards

THE MONGOMERY TIGERS3689 Rawr Rd. Montgomery, AL 7826 Jamal BrownVice President Corporate SalesEmail: JamalB_21@aol.com Phone: 1(323)-896-0002

Montgomery, AlabamaLocation: Located in Eastmont 10

minutes away from downtown Montgomery

Name of Stadium is Dome of DixieThe name comes from the states nickname “Heart of Dixie”The fans will look at Dome of Dixie as home because it represents their state in reference that they are the heart of the south. The name also shows that not naming the stadium something similar to the team name explains it’s not all about the Montgomery Tigers because the target it the state and the fans.

TIGERS

Stadium Interior Design

Concessions McDonalds is the top fast food restaurant in the world.

Partnering with will bring a lot of money to the stadium and satisfy a lot of fans.

Auntie Anne’s is tasty snack families enjoy and will be a good franchise to partner with.

Coca Cola top beverage in the world and also partner with McDonalds. Coca Cola will be provided in every concession in the stadium.

Concessions 1 Unique concession to the stadium: “Heart of Dixie” will be a diner theme concession

that will give a sense of warmth. This concession will provide sub- sandwiches.

Sandwiches will cost between $3.50-$6.50 and combos will be between $8.50-$10.00. If a customer will like to purchase just fries they will cost 1.50-3.50 depending on the size (small, medium, or large).

Beverage license will be given to Coca Cola and the sales tax rate will be Alabama’s normal tax rate which is 4%.

Product Licensing Product Line Hats, Hoodies, T-shirts, Jerseys, Sweatpants, Tank tops, key

chains, bobble heads, toy footballs, team posters, individual posters, team logo posters, flags, jackets, jewelry, etc.

Sales Polices Forms of payment that will be accepted will be Credit card

and cash. Credit card will only be able to be accepted though

computer or telephone. If a customer comes to the ticket booth on game day will a

credit card will get turned away. Cash will be accepted on game day at the ticket booths.

Will not expect checks Tickets will be sold on mainly through internet. For

example ticketmaster.com . Provided better deals buying online Can purchase a ticket at the ticket booth

Ticket Prices All seats in the 400’s will

cost $60 per seat. In the 300’s-200’s seats will range between $80-$150 per seat. Seats provided in the 100’s will be $200 and higher. Box seats and suites will be $300-$400. Prices will remain the same for home fans and out of state fans because we believe that our stadium is home to all our fans. Pre-season passes will be available for $350 and season passes will be for $400.

Ticket Design

TIGERS

VS.

GIANTS

Trading Cards PLAYER: Reggie Bush

TEAM: Montgomery Tigers

NUMBER: 22

POSITION: Running Back

HEIGHT: 6’0

WEIGHT: 203

COLLEGE: University of Southern California

AGE: 27

EXPERIENCE: 7TH Season

Reggie Bush

PLAYER: DeSean Jackson

TEAM: Montgomery Tigers

NUMBER: 40

POSITION: Wide Receiver

HEIGHT: 5’10

WEIGHT: 175

COLLEGE: University of California, Berkeley

AGE: 25

EXPERIENCE: 5TH Season

DeSean Jackson

Advertisement Magazine Ad- This will give the

team more exposure and possibly more fans. Price will be about $800 a year.

Outdoor- Posters of the individual players with signatures, entire teams, and team mascots will be available to the fans through local department stores. This will cost $20,000 to get copies nationwide.

Newspaper Ad: This will appear in Montgomery Weekly and Alabama Daily for 6months with a rate $20 each.

COME SUPPORT YOUR TIGERS!

MONTGOMERY TIGERS TICKETS ON SALE NOW!!!

TICKETS CAN BE PURCHASED AT THE TEAMS WEBSITE (WWW.MTIGERS.AL) OR OTHER TICKET WEBSITES

DON’T MISS IT!

Tyra Banks Show Snippet

BroadcastTALK SHOW: {Tyra Banks Show}Tyra: Please welcome you know him you love him star wide receiver DeSean

Jackson!!!!****Crowd Cheers*****Tyra and Jackson hugs*Jackson: Thank You for having meTyra: No problem! You do your thing on that field mama did goodJackson: (laughs) she my motivation couldn’t do it without her***crowd goes “awwwwwe”***Tyra: That’s right. So are you ready for the big game against the Giants Sunday night?Jackson: You know I’m ready question is they ready (Laughs)Tyra: Well can’t wait for the game I know you’ll performJackson: You know itTyra: Well Thank you for joining us everybody tune in to see the Montgomery Tigers

against the Giants Sunday night. DeSean Jackson everybody (holds up her hands towards him)

***crowds cheers and claps***

Online Advertisement This will appear on side

bars of websites and can be seen through any device. It will appear for 6months and will be $1 per click. Which will go to ESPN and/or yahoo

Montgomery

Tigers

Come Experience the best game of the season!

Buy Your Tickets NOW!

Sponsorships & Endorsements

The Montgomery Tigers chose Adidas to be one of our sponsors because they can help provide our team uniforms, cleats, warm-up suits and team shirts. Montgomery Adidas gear will also be for sale in our stores inside the stadium. We will help promote Adidas by hanging signs in the Stadium

ADIDAS SPONSORS 365 KIDS ON SEPTEMBER 21, 2012 The Montgomery Tigers decided that Adidas will be our co-sponsor in the fundraiser 365 KIDS. The Montgomery Tigers are giving baskets full of goodies and prizes. Adidas will provide and promote their company by using Adidas shirts and Adidas socks.

Sponsorships & Endorsements

Print Advertisement for Adidas

The Montgomery Tigers

365 KIDS FUNDRASIER

Saturday September 21st, 2012

Winners will be awarded with a basket full of prizes

Presented by Adidas with a

“Just Fit” certificate