This is Rotherham - March 2014

This is Rotherham!

Copyright SYSport 2014 - www.sysport.co.uk - [email protected] - 0114 223 5674

District Profile – Sport, Health & Physical Activity

Rotherham• Rotherham’s People• Rotherham’s Health• Rotherham’s Sport & Physical Activity


Rotherham’s People


Rotherham’s People• Population of 257,700 (2011 census)• Projected slight rise overall• Decline is all working age groups, rises in 0-19 & 65+

2011 2012 2013 2014 2015 2016 201790%

95%

100%

105%

110%

115%

0-19 20-29 30-49 50-64 65+ Total

Year

Proj

eted

% o

f 201

1 po

pula

tion

Source: Office of National Statistics, Sub National Population Projections: 2011-2017


Rotherham’s People• Majority white population

– white 93.6%– non-white 5.5%

• Unemployment higher than nation and the region

• Deprivation– 6 out of 26 in Yorkshire & Humber– 53 out of 353 in England

Rotherham Yorkshire & Humber

England

% of economically active unemployed

10.7 9.8 8.1

Source: Annual population survey 2012 & Department for Communities and Local Government Year: 2010


Deprivation

Source: Public Health Profile 2013 Copyright SYSport 2014 - www.sysport.co.uk - [email protected] - 0114 223 5674

Rotherham’s Health


Rotherham’s HealthLife expectancy by gender

GeographyLife Expectancy

Male Female

Rotherham 78.0 82.1

Yorkshire and the Humber 78.3 82.2

England 79.2 83.0

Source: Public Health Outcomes Framework: Year: 2010-12 Measure: Life expectancy in years

• Life expectancy for both male’s and female is significantly lower in Rotherham than nationally and males life expectancy is also significantly lower than the regional average

• Life expectancy in Rotherham ranges by 10.2 years from most to least deprived areas for men and by 6.4 years for women

Public Health England – Local Health Profile 2013


Rotherham’s Health: Causes of DeathPhysical Activity can lower risk

Condition preventable through physical activity

Current annual deaths

Number preventable if 100% active




Conronary Heart Disease

805 91 62 34 5

Breast Cancer (new cases)

170 35 24 13 2

Colorectal Cancer (new cases)

132 27 18 10 2

Total 1,199 219 150 81 13

Source: Public Health Observatories http://www.apho.org.uk/RESOURCE/VIEW.ASPX?RID=123459


http://www.apho.org.uk/RESOURCE/VIEW.ASPX?RID=123459


Rotherham’s Health: Obesity

Data from 2012 ‘Health Profiles’

Rotherham Yorkshire and the Humber England0%

5%

10%

15%

20%

25%

30%

27.6%26.3%

24.2%

21.6%

19.2% 19.0%

Proportion of the Adult & Child population that are obese

Adult Obesity Childhood Obesity


Childhood Obesity

Significantly lower than National Average; Significantly higher than National Average; No significant difference

2006/07 2007/08 2008/09 2009/10 2010/11 2011/12 2012/1315

20

25

30

35

40

Reception: Prevelance of overweight (including obese)Linear (Reception: Prevelance of overweight (including obese))Year 6: Prevelance of overweight (including obese)Linear (Year 6: Prevelance of overweight (including obese))

Year

% o

f pop

ulati

on

Source: National Child Measurement Program Copyright SYSport 2014 - www.sysport.co.uk - [email protected] - 0114 223 5674

Significantly lower than National Average; Significantly higher than National Average; No significant difference

2006/07 2007/08 2008/09 2009/10 2010/11 2011/12 2012/135

7

9

11

13

15

17

19

21

23

Reception: Prevelance of obesity Linear (Reception: Prevelance of obesity)Year 6: Prevelance of obesity Linear (Year 6: Prevelance of obesity)

Year

% o

f pop

ulati

on

Source: National Child Measurement Program Copyright SYSport 2014 - www.sysport.co.uk - [email protected] - 0114 223 5674

Excess weight in adults

Geography Prevelance of overweight adults (%)

England 63.8

Yorkshire & Humber 65.4

Rotherham 65.3

Source: Public Health Outcomes Framework Copyright SYSport 2014 - www.sysport.co.uk - [email protected] - 0114 223 5674

Adult Obesity

Source: Sport England Public Files Copyright SYSport 2014 - www.sysport.co.uk - [email protected] - 0114 223 5674

Rotherham’s Health: Cost of InactivityGeography Total Cost Cost per 100,000

populationRotherham £5.28m £2.13m

Yorkshire and Humber £93.16m £1.76m

England £944.29m £1.82m

% of population active

Preventable Deaths 40-79

100 219

75 150

50 81

25 13

Total number of deaths 40-79 = 1,199

% of population active

Preventable cases 40-79

100 1,549

75 1,063

50 577

25 90

Total cases of diabetes 40-79 = 11,270

Source: Sport England Local Sports Profile Tool & Public Health Observatories http://www.apho.org.uk/RESOURCE/VIEW.ASPX?RID=123459



Rotherham’s Sport & Physical Activity


Physical Activity Levels

Rotherham

South Yorkshire

Yorkshire

National

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

52.4%

53.0%

55.3%

56.0%

33.6%

32.1%

30.3%

28.5%

150+ mins 90-149 mins 30-89 mins <30 mins

% of population

Source: APS 7 Copyright SYSport 2014 - www.sysport.co.uk - [email protected] - 0114 223 5674

Participation 1x30

2005/06 (APS1) 2008/09 (APS3) 2009/10 (APS4) 2010/11 (APS5) 2011/12 (APS6) 2012/13 (APS7)28%

30%

32%

34%

36%

38%

40%

England* Yorkshire* South Yorkshire* Rotherham*

Year

1x30

par

ticip

ation

rat

e

*Significant difference between APS 1 & APS 6/7Copyright SYSport 2014 - www.sysport.co.uk - [email protected] - 0114 223 5674

Nearest Neighbour Comparison

2005/06 (APS1) 2007/08 (APS2) 2008/09 (APS3) 2009/10 (APS4) 2010/11 (APS5) 2011/12 (APS6) 2012/13 (APS7)26%

28%

30%

32%

34%

36%

38%

Year

1x30

par

ticip

ation


Participation (N18) 3x30


20%

22%

24%

26%

28%

England* Yorkshire* South Yorkshire* Rotherham*

Year

3x30

par

ticip

ation

rat

e

*Significant difference between APS 1 & APS 6/7


Nearest Neighbour Comparison


18%

20%

22%

24%

26%

Year

3x30

par

ticip

ation

rat

e


3x30 Participation

Source: Sport England Small Area Estimates Tool (APS 3&4) Copyright SYSport 2014 - www.sysport.co.uk - [email protected] - 0114 223 5674

Male & Female Participation – Current State

*Significant difference between male and female participation

England* Yorkshire* South Yorkshire* Rotherham0%

5%

10%

15%

20%

25%

30%

35%

29.80%30.80%

32.00%

28.80%

22.40% 23.30% 22.50% 22.80%

Male Female

Area

3x30

par

ticip

ation

rat

e (A

PS7)


Male & Female Participation – Trends


14%

16%

18%

20%

22%

24%

26%

28%

30%

Male Linear (Male) Female Linear (Female)

Year

3x30

par

ticip

ation

rat

e (R

othe

rham

)


Emerging PatternParticipation Deprivation

Obesity


Who’s Participating

5%

15%

25%

35%

45%

55%

65%

75%

Higher socio-economic groups Lower socio-economic groups

Age →

1x30

par

ticip

ation

rat

e

Ben

Jamie

Chloe

Leanne

Helena

Tim

Alison Jackie

Kev

Paula

Phillip

Elaine

Roger & Joy

Brenda

Terry

Norma

Ralph & Phyllis

Frank

Elsie & Arnold

Source: Sport England Market Segment Tool Copyright SYSport 2014 - www.sysport.co.uk - [email protected] - 0114 223 5674

Leanne• 72% of this segment would like to do more sport

compared to 52% of all adults• Swimming 27% & Keep Fit/Gym 14% most in

demand• Motivations – Enjoyment 44% & Keep Fit 34%• Barriers – Health 41%, Work Commitments 35% &

Other (left school, economic issues etc.) 25%• ‘Experiential’ – Leanne is open to new ideas and

offers if they are presented in an original and entertaining way


Attitudes & Behaviour towards sport

More Less The Same0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

55%

22.18%26.64%

51.17%

Change in Behaviour

Health/In

jury/Disa

bility

Work

Commitments

Lack

of Tim

e

Family

Other (left sc

hool etc.

)0%

10%

20%

30%

40% 37.52%

20.44%

12.48%7.45%

22.12%

Reason for doing less sport

To Keep Fit

To Loose

Weight

To Take Child

ren

To Meet w

ith Frie

nds

To Train/Compete

To Improve

Perform

ance

Just Enjoy I

t

To Help Injury/

Disabilit

y0%

10%

20%

30%

40%

30.48%

6.99% 8.50%12.13%

2.34% 4.03%

36.74%

1.90%

Motivations for doing sport

Longer O

pening Hours

Better Facil

ities (eg. C

afé)

Better Playin

g Facilities

People to G

o With

Improve

d Transport

etc.

Help with

Childca

re

Less

Busy

Cheaper Admiss

ion

More Free Time

0%5%

10%15%20%25%30%35%40%45%

What would make you do more sport?

Source: Sport England Market Segment Tool Copyright SYSport 2014 - www.sysport.co.uk - [email protected] - 0114 223 5674