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Le Tour de Marketing Gijsbregt Brouwer - @tourcafeNL/YPR - July 4, 2013 dinsdag 9 juli 13

Tour de Marketing - on the business of the Tour de France

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Short presentation on the value of the Tour de France, mostly focused on the teams. - Why should you sponsor a team? - How can you sponsor a team? With some best cases and good numbers on the value of the sponsorships.

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Page 1: Tour de Marketing - on the business of the Tour de France

Le Tour de MarketingGijsbregt Brouwer - @tourcafeNL/YPR - July 4, 2013

dinsdag 9 juli 13

Page 2: Tour de Marketing - on the business of the Tour de France

Cycling & me

dinsdag 9 juli 13

Page 3: Tour de Marketing - on the business of the Tour de France

Cycling & me

dinsdag 9 juli 13

Page 4: Tour de Marketing - on the business of the Tour de France

Centennial

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Page 5: Tour de Marketing - on the business of the Tour de France

1903

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Page 6: Tour de Marketing - on the business of the Tour de France

Trade teams

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Page 7: Tour de Marketing - on the business of the Tour de France

Why?

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Exposure

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Exposure

Repucom - 2013dinsdag 9 juli 13

Page 10: Tour de Marketing - on the business of the Tour de France

Exposure

Repucom - 2013dinsdag 9 juli 13

Page 11: Tour de Marketing - on the business of the Tour de France

Exposure

Repucom - 2013dinsdag 9 juli 13

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Not only about logos

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Page 13: Tour de Marketing - on the business of the Tour de France

Hospitality

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Story

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Content

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Engagement

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Sales

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Sampling

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How?

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Team

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Fans

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App

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Video

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Social media

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Best case ever?

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Chalkbot

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Nike & Livestrong

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Some other cool stuff

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More cool stuff

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Page 30: Tour de Marketing - on the business of the Tour de France

More cool stuff

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Page 31: Tour de Marketing - on the business of the Tour de France

More cool stuff

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More cool stuff

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The D- word

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Follow me

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