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This presentation addresses some of the fundamentals of developing and maintaining your personal brand with the use of social media tools. Presented to Eastlake DECA Founding 54 on December 22, 2009.
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YOUR PERSONAL BRAND
Managing Your Online IdentityWith Your Future In Mind
YOUR PERSONAL BRAND
Managing Your Online IdentityWith Your Future In Mind
"18% of working college graduates report that their employer expects some form of self-marketing online as part of their job."Digital Footprints, Pew Internet & American Life Project
"22% of managers screen their staff using social networks and 10% of admissions officers verify potential students using social networks."Careerbuilder.com & Kaplan
"There are 1.5 million graduating college students for 2009 and employers are only hiring 1.3% more of them. Differentiation by branding is imperative for success."Hartford Courant & WSJ
Why is personal branding so important?
45% of companies conduct background checks on social networks. Careerbuilder 2009
Hiring is down 7% for the 2010 graduating class. NACE, September 2009
63% of job-hunting college grads aren’t cleaning up their social network profiles CollegeGrad.com, September 2009
Why is personal branding so important?
71% of college admissions officers receive friend requests from applicants. Kaplan, September 2009
Employers receiving 49 graduate applications for each vacancy. Association of Graduate Recruiters, July 2009
59% of college grads send out 30 or more resumes as part of their job search . CollegeGrad.com, May 2009
Why is personal branding so important?
Brand...
What is it? Definition? “A brand is a collection of
perceptions in the mind of the consumer.”
Personal Brand...
What is it? Definition? A personal brand is how people perceive
you. It’s the way they describe you to friends. It’s the way they differentiate you from
someone else. It’s the things they remember about you
when you aren’t around.
Personal Brand...
What is it? Definition? A personal brand is how people perceive
you. It’s the way they describe you to friends. It’s the way they differentiate you from
someone else. It’s the things they remember about you
when you aren’t around.
Personal Brand...
What is it? Definition? A personal brand is how people perceive
you. It’s the way they describe you to friends. It’s the way they differentiate you from
someone else. It’s the things they remember about you
when you aren’t around.
Personal brand...
How do you want to be… Perceived? Described? Differentiated? Remembered?
Your brand framework cycle
Brand Attribute
s
Brand Promise
Brand Positioni
ng
Brand Driver
Brand Personali
ty
The power of one...
You are one person. You have one life. You have one personality. You have one set of values. You have one future. You have one brand. Offline and online are one. Bring your one (whole) self to all you
do.
“He who has a why to live can bear almost any how.”
Your “why” is your purpose What are you good at? What do you care about? Where is your passion? What motivates and excites you?
Student Branding TV
Friedrich Nietzsche
“Mystery is in the history?:
but not so much anymore.
The Permatail Impact.
We all have a personal brand whether we know (or like) it or not.
Search is both powerful and scary -- the good, the bad and the dumb will show up (and stay) on the web.
Search doesn't have a half life, it has not only a long tail, but a permatail.
Housekeeper wanted... Craig’s List
Housekeeper wanted... Craig’s List
MySpace PageA picture of the applicant, drinking beer from a funnel.
Under hobbies, the first entry was, "binge drinking."
Housekeeper wanted... Craig’s List
MySpace PageA picture of the applicant, drinking beer from a funnel.
Under hobbies, the first entry was, "binge drinking."
Personal Blog"I am applying for some menial jobs that are below me, and I'm annoyed by it. I'll certainly quit the minute I sell a few paintings."
Housekeeper wanted... Craig’s List
MySpace PageA picture of the applicant, drinking beer from a funnel.
Under hobbies, the first entry was, "binge drinking."
Personal Blog
Local Police"I am applying for some menial jobs that are below me, and I'm annoyed by it. I'll certainly quit the minute I sell a few paintings."
Only six matches. The sixth (from P.D.) indicated that the applicant had been arrested for shoplifting two years earlier.
What you do and say matters.
Discover
•Enter – Be present in the environment.
•Listen – Be aware of the conversation.
Relate
•Identify –Introduce yourself.
•Rapport – Bring honesty / understanding.
Content
•Responsible– For everything you share.
•Accountable– Today and forever
Trust
•Respectful – Of other viewpoints
•Engaged – Join the conversation
Social media building blocks
Linked in Twitter
Personal
AvatarSocial Media
Resume
“Defining your personal brand and developing a solid foundation is critical to the successful use of
social media tools as career building assets.”– NW_Mktg_Guy
Social media building blocks
Personal
Avatar
“The single most important first impression you make is with the 3600 to 5000 pixels you get for your tiny photograph” – Seth Godin
•Your photo is your best choice. The real you.•Use a white or neutral background.•Make sense of any detail you add to your avatar.•If you aren’t a super model, don’t pretend to be one.•Communicate openess and enthusiasm.•Be consistent. Use the same avatar everywhere.•Don’t try too hard to stand out.
Social media building blocksSocial Media
Resume
•Start with a website , blog, or both. •Your URL is key. (i.e. yourname.com or yourname.net)
•Decide on the appropriate style and design•Enhance your resume with multimedia•Integrate your social network profiles•Make your resume shareable•Examples: Dan Schawbel Katharine Hansen Bryan Person Chris Penn
“Social media resumes are important for attracting hiring managers directly to you, without having to submit your resume, blindly, to them.” – Dan Schawbel
Social media building blocksFacebo
ok
•Know your audience•Set your privacy settings•Fill out your profile completely… and accurately!•Import contacts and grow your network•Update your status•Join or start an event in your area•Feed your social networks.
“Whether you know it or not, your profile, your feed, the groups you belong to, the events you attend and the friends you share say everything about you.” – Brian Solis
Social media building blocksLinked
in
•Brand your profile. Have a unique URL•Be flawless: Correct spelling, grammar, & complete.•Develop your network•Position yourself as a leader: Start group or event.•Leverage and link. Share your connections.•Remember your avatar: Clean and professional.•Stay current and don’t lie…. EVER!
Linked in is a powerful tool for college students seeking internships and jobs… the way that you conduct yourself has far-reaching implications as you start your career.— Daniel Klamm
Social media building blocksTwitte
r
•Claim your Twitter handle.•Synchronize your avatars.• Decide how you want to brand yourself.•Become an expert, enthusiast, or resource.•Establish a Twitter marketing plan.•Tweet useful information.•Answer questions. Share relevant links.
“It’s like getting all dressed up and going to a party… Just being on Twitter isn’t enough. You have to participate. Join the conversation. Create conversation.” – Jennifer Horowitz
Let’s make it real!
Hootsuite Linked In – Rod Brooks Facebook – Rod Brooks Twitter – Rod Brooks You Tube – Rod Brooks
Linked In - Founding 54 Facebook - Founding 54
Thank you.
Twitter - @NW_Mktg_Guy Blog – ww.pemconorthwest.com Facebook – Rod Brooks Linked in – Rod Brooks e-mail – [email protected]
