2. 3. 3 1 5 0 36 6 8 5 0 0 0 comScore Video Metrix, , 15+, 2013
4. 4 3- 27 34 38 44 60 60 61 63 174 308 - 50 100 150 200 250 300
350 62 899 000 94% 4,5% 56% 48% 31% 47% 5% 53% 57% 53% 23% 45%
comScore Video Metrix, Worldwide, 15+, 2013 5. +134% +180% +86%
+186% +198% +415% +267% TNS Web Index. , 12-54, 100 000+, 20122013
digital 41,2 . 2011 53,9 . 2012 55,9 . 2013 59 . 2013 63 . 2013
48,1 . 2012 +53% : 25-34 6. , 2008 - 20126 2011 131 . 41,8 . 2008
117,7 . 14,9 . 143,2 . 56,3 . 2012 2008 - 2012 +11% +181% +9% +35%
+22% +278% 7. digital - - 2012 2013 20142011 40 . 840 . 100 . 1,6 .
150 . 3 . 190 . 4,5 . 7 8. Light TV viewers Medium TV viewers Hard
TV viewers 30% 42% 28% TNS Web, , 12-64, 100 000+, 20138 9. 5 4 8
16 77% 17 Telefonaktiebolaget L. M. Ericsson, Russia. 2013 The New
Multi-screen World: Understanding Cross-platform Consumer Behavior.
Google August 2012 9 10. 11. (, , Smart TV, ) , (, , , ) , , , 11 :
Why Video Is So Important To the Future of Marketing, ReelSeo, July
2013 ? 12. , , 20% 30% 60% 12 Listening to your clients, Life
Association News. Metcalf, T. 1997. : 13. 65% 2% 24% - 17% -
Nielsen, Google Cross-platform13 14. 15. 15 TNS Web Index. 12-64,
2013, 100 000+ 50% 78% - 16. ..... - roll KPI 16 17. - - - 17 18.
(VAST) () (TNS) Mobile SmartTV - : I-II 2014 Mobile & SmartTV
18 19. - , Smart TV: 19 - I 2014 : SmartTV 19 20. - : 42 - I 2014 :
Mobile 20 21. - 21 Wow-roll 22. 22 Ad Selector 23. , 10- Ostin ,
Rutube.ru , . . , O`stin! : ., . ( ). , , O`stin Ostin 10 !
Wow-call > 200 000 > 1 23 ~ 70 000 24. GPMD 25. comScore
Video Metrix, , 6+, 2013 31 323 000 25 ComScore VMX 26. 2012 2013
2014 2,6 . 6 . 12,7 . 20,6 . 25,7 . 35 . 50/50 70/30 90/10 All-roll
SMART-roll 78% 2014 35 000 000 , TNS Web Index, , 12-64, 100 000+,
201326 GPMD 27. 28,813,700 27,973,600 13,618,100 10,042,000
1,597,200 5,058,000 4,101,000 4,232,800 3,316,500 GPMD Youtube IMHO
Mail Videomore Ivi Smotri.com 80% TNS Web Index, 12-64, 100 000+,
2013 GPMD 27 28. 1 39448 2 1 38451 3 38035 4 36912 5 36888 6 34399
7 31706 8 30236 9 29764 10 2 29543 11 -3 28751 12 27755 13 26648 14
25914 15 24 25358 16 23773 17 DISNEY 23044 18 22438 19 21997 20 2X2
18664 1 18368 2 17693 3 1 17689 4 17673 5 16873 6 15668 7 13942 8
13426 9 2 13282 10 13197 11 -3 12830 12 12467 13 12193 14 11980 15
11281 16 11275 17 24 11249 18 DISNEY 10258 19 9131 20 2X2 8951
12-54 12-17 18-35 TNS WebTV Index, , 12-54, 100 000+, 2013 1 3151 2
2813 3 2783 4 1 2595 5 2371 6 2153 7 2052 8 DISNEY 1949 9 2 1907 10
1854 11 1755 12 2X2 1705 13 1662 14 -3 1639 15 1595 16 1593 17 1533
18 24 1476 19 1281 20 1134 +5 +3 GPMD 28 29. 12-17 18-24 25-34
35-44 45-54 55-64 51% 52% 53% 47% 46% 51% 49% 48% 47% 53% 54% 49%
TNS Web Index. , 12-64, 100 000+, 2013 11% 23% 27% 18% 14% 7% 12-17
18-24 25-34 35-44 45-54 55-64 GPMD 50% 50% GPMD 29 30. GPMD 5- 30
GPMD 31. MID-ROLL ( % ) PRE-ROLL ( ) PAUSE-ROLL ( ) POST-ROLL () ,
( ) ( ) 31 ALL-ROLL pre/mid/pause/post-roll 32.
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