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IoT, from a geek buzzword to a multi billion business economy . Carmelo Zaccone pert within e Legal & Technology Watch working group

-- IoT, from a geek buzzword to a multi billion business economy --

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-- IoT, from a geek buzzword to a multi billion business economy -- After so many years of living in the shadow of geeks and computer freaks, Internet of Thing is finally gaining momentum. The concept of computer's controlled equipements (eg. M2M, WSM) is probably as old as the ICT industry. Nowadays this field of the industry is widely known as the Internet of Things and it's closely binded to two others majors technology trends such as Big Data & Semantic Web. Indeed, the extension to the residential home automation (eg. Lockitron keyless door, Nest thermostat, Lifx lightbulb, Koubachi plant monitoring, Fifthplay or HW-Group energy & water monitoring) & wellfare/well-being (eg. Withings Fitbit body scale, Everspring Co2/Temperature/Humidity) businesses, the health/fitness domains (eg. Withings blood pressure & heart monitoring), the entertainment arena (eg. Netflix or Apple OTT set-top boxes, Interaxion brain wiring, Samsung SmartTV), or the broad set of dailylife objects such as wearable computing (eg. Google or Vuzix glasses, i'm or Sony Smartwatches, Jawbone or Nike+ wristband, Hydratech O.R.B rings) have raise huge interest and awareness in the global economy. The way these connected devices gets financed is also going disruptive. While various project still get funding through the classical models of business angels and VC, the trend of crowdfunding sites (eg. Kickstarter, Indigogo) enable entrepreneurs to kick off without any shares dilution. Most business successes are often binded to technology evolution, standardisation organisation (eg. IEEE, IETF, GS1/EPCglobal,ITSA) and international consortium (eg. IoTC, Wearable Technologies , GSMA Connected Car).   The IoT business count numerous of these from last meters wireless harvesting (eg. bluethooth, zigbee, z-Wave, EnOcean, WiFi, LiFi, RFid/Mifare), embedded system hardware platform (eg. Arduino, Raspberry PI, Open picus, Ninja Blocks) to infrastructure & data protocol (eg. 6LowPAN, http RESTfull, EAN ONS, Fibaro) and software developper frameworks (eg. OpenRemote, SmartThings, App.net, Sen.se). Even our cars becomes connected leaded by automotive players such as Ford Sync/Applink, BMW ConnectedDrive, Renaud R-Link, Audi Connect, Toyota Entune, GSMA MirrorLink, etc. Belgium is a country full of clever entrepreneurs and counts numerous startups acting in this connected world: Skylane open.yoursen.se, Vision Smart pic2shop, Arguslabs Jini, TagTagCity, Carambla, Getyoo, Vigo Robotics, Enerban, Selinko, Nomics, HMI Products, Uniwan, etc The Walloon region also hold two technology clusters for that field, Infopole Smarthome & Infopole Connected Objects. It as also some dedicated research centers such as CETIC, IBBT, Multitel, etc. By 2020, analysts predict that the planet will count 50 billions device connected to the Internet. This incredible crow is leading a immensely large business which will reduce the border between the real world and the virtual digital one.

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Page 1: -- IoT, from a geek buzzword to a multi billion business economy --

IoT, from a geek buzzword to a multi billion business economy

ir. Carmelo Zaccone Expert withinthe Legal & Technology Watch working group

Page 2: -- IoT, from a geek buzzword to a multi billion business economy --

Agence Wallonne des Télécommunications

The AWT is a public body of the Walloon Region (Belgium).

It has the overall responsibility for the development of ICT, through 3 main missions:

1. technology watch,

2. consultancy,

3. promotion.

www.awt.be is the ICT platform of Wallonia.

Page 3: -- IoT, from a geek buzzword to a multi billion business economy --

The ICT platform of Wallonia

ICT observatory in WalloniaCompanies & citizens. Specific sectors (education, ICT sector,

health, municipalities, …).Partnerships with other

European regions.

Professional forums#mforum / #ipforum.

E-commerce & ICT advanced uses by companies. Web.

Education/e-learning.Digiwal (ICT event).

Strong and officials partnershipswith all ICT players in Wallonia.

TIC & TWIST Clusters, Charte eTIC, CETIC, CoWallonia, #pme20, #rentic, #mforum,

#ipforum … and private companies (FeWeb, Agoria, etc.) + SPW.

Online database of the ICT sectorand players.

ICT companies. E-commerce sites. Public Digital Spaces. Coworking centers &

Smarwork centers. ICT schools. Municipalities … and more.

ICT watch (technologies, laws, business opportunities, ...) and content provider.

AWT plays the role “ICT one stop shopping” for Wallonia (Europe’s Digital Agenda, ...) .

Open data and consultancy for public services and government in Wallonia.

Organization and “activation” of the data managed by the AWT and others public

bodies.

awt.be

Page 4: -- IoT, from a geek buzzword to a multi billion business economy --

• Since IT exist, engineers wanted to control equipments– mechanical industry was pioneer– industrial machine locally computer operated

• When networking appears, hypes started with– remote monitoring– remote control

• Mobile data (gprs aka 2g) introduced new businesses– Machine 2 Machine– Wireless Sensor Networks

Origin in the industrial technology

Page 5: -- IoT, from a geek buzzword to a multi billion business economy --

• Early 2K, – dot [com], internet startup & geek dreams– first smart fridge from LG

unsuccessful product, unnecessary product ,to expensive ($20.000)

– technologies• RFID• WiFi

• Mid 2K,– idea of connecting home appliances to the Internet– birth of first ever mass consumer adopted

smartphones– smart home

Consumerization of industrial technology

Journey in the i-fridge history http://fuckyeahinternetfridge.tumblr.com

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• End 2K, – gadget objects & the ‘connected’ buzz effect

eg Nabaztag• Sound, light, robotics, WiFi connection, Interactivity• Information feeds (RSS, weather, exchange, email, +dev

kits)

• New broad set of technologies to satisfies Geek’s appetite

Geek’s power to bring things alive

Page 7: -- IoT, from a geek buzzword to a multi billion business economy --

• End 2K, – massive tsunamy of connected devices– key success factors are

• mass adoption – a market• business model – a strategy• money – a lever

• Not yet seduced VC / Business Angel?crowdfunding & hightech buzz review

Get the market & ‘some’ money– kickstarter– indigogo

From a tech geek to a business man

Page 8: -- IoT, from a geek buzzword to a multi billion business economy --

From geek’s backpack to your wife’s hands

• Nowadays– Smart TV– Smart Body Analyzer– Connected Car– Smart Watch– Respiratory health

management– Garden sprinkler

– Smart light bulb– Washing machine– Heather bulb– Smart camera– Clothes

Page 9: -- IoT, from a geek buzzword to a multi billion business economy --

• Today, in numerous application domains, devices can be connected– residential home automation– wellfare/well-being business– health/fitness domains– the entertainment arena – in vehicle infotainment– daily life objects such as wearable computing

Immensity of connected objects

Page 10: -- IoT, from a geek buzzword to a multi billion business economy --

• Huge challenge to be solved ! – Gamification– Self Quantification– Social networking– Tons of various sensors

• New hype technologies to be involved !– Big Data– Semantic Web (data & metadata & interpretation)

Immensity of data to process (in realtime)

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From geek’s art to structured architecture

• technology evolution– standardisation

organisationIEEE, IETF,

GS1/EPCglobal,ITSA

– International consortium

IoTC, Wearable Technologies,

GSMA Connected Car

• multi-level business– wire(less) harvestingbluethooth, zigbee, z-Wave,

EnOcean, WiFi, LiFi,

Rfid, Mifare

– embedded system hardware platform 

Arduino, Raspberry PI,

Open picus, Ninja Blocks

– infrastructure & data protocol

6LowPAN, REST,

EAN ONS, Fibaro

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Some software platforms/frameworks

• SaaS oriented– SmartThings – Open Remote– App.net – Sen.se– Xively (former

Pachube)– Paraimpu– Everythng

Automotive industry• Ford Sync/Applink

• BMW ConnectedDrive• Renaud R-Link• Audi Connect

• Toyota Entune • GSMA MirrorLink

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Belgium is active in the field

• Enterprise, startups– Skylane open.yoursen.se– Vision Smart pic2shop– Arguslabs Jini– TagTagCity– Carambla– Getyoo– Vigo Robotics– Enerban– Selinko– Nomics– HMI Products– Uniwan

• Industry clusters– Infopole Smarthome – Infopole Connected

Objects.

• Research centers– CETIC– Multitel– IBBT

Page 14: -- IoT, from a geek buzzword to a multi billion business economy --

Multi billion business economy

By 2020, analysts predict that the planet will count 50 billions device connected to the Internet.

will reduce the border between the real world and the virtual digital one

Page 15: -- IoT, from a geek buzzword to a multi billion business economy --

Lets continue the discussion

Carmelo [email protected]@carmelolinkedin.com/in/zaccone+32 475 586.782www.awt.be

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