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Web Strategy Workshop
Dubai 2015
Brooke Peterson Client Success Manager, EMEA
Agenda 10:00 – 10:30 – Introduction 10:30 – 11:30 – Design Best Practices 11:30 – 12:30 – Engaging Users 12:00 – 13:15 – Lunch 13:30 – 14:30 – Online Communities 14:30 – 15:00 – Learning Online 15:00 – 15:30 – Coffee 15:30 – One to one
You only get one chance to make a first impression.
Does your website give the wrong impression of
your school?
The 7 Second Test It only takes 7 seconds for a site visitor to decide whether they are going to stay on your site or leave.
The 5 Critical Questions
1. What do you do? 2. What makes you unique? 3. Will I fit in? 4. Where can I find you? 5. How can I learn more?
1.What do you do?
2. What makes you unique?
2. What makes you unique?
3. How can I learn more?
4. Where can I find you?
5. Will I fit in?
5. Will I fit in?
https://youtu.be/7PRwG76aFN4
Big Bounce Rates, Bigger Issues
If you’re seeing high bounce rates on your homepage, your issues could range from slow load times to poor content.
The biggest problems include:
• Confusing navigation • Unattractive design • Too much content • Outdated content • Overwhelming graphics
The Mobile Experience It’s about meeting your audience where they are.
Responsive Design
Speed Matters
The “Search” Experience SEO and PPC impact how prospective and current
families enter your website.
Are your potential families entering through your website’s “mud room?”
Branded Searches
Are any of these entry points a messy mudroom for you?
Do Those Pages Make a Good First Impression?
Unbranded Search: You vs. Your Peers
Good SEO ensures searchers will be welcomed through your beautiful “front door,” and not your
competitors’.
The Social Experience Use social media networks to reach your current
and prospective families where they are.
31.24% The percentage top 8 social networks (Facebook, Twitter, Pinterest, Reddit, Google+, StumbleUpon, YouTube and
LinkedIn) drove of overall traffic to sites in December 2014.
Social Drives Website Traffic
Get Social. Get Responsive.
The Design Experience Engage users with the latest trends and
strategies in web design.
Scrolling is a continuation, clicking is a decision.
Appealing to the international audience.
Craft an engaging and informative homepage.
Showcase your curriculum What makes your school different?
http://www.isumongolia.edu.mn/cf_media/index.cfm?obj=270
Attracting new faculty is just as important as attracting prospective families.
Integration
Finalsite Open (Open API)
Single Sign On (SSO)
.
Integration
Association Partnerships
So, you want to engage your users online, now what?
