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Effective small business web design is very important to the success of any business operation. Your website can not only increase profits for your business, but it can retain existing customers and attract new ones. It is important to understand your business web design is a direct reflection of your business and your goal is to make the best possible first impression. Visitors come to a business website looking for information on which to make a decision. Content with substance will increase a visitor’s confidence in your business and your products. Even though the design of an effective business website should only be limited by the imagination of a professional web designer, it doesn’t have to be complicated. Your website should focus on delivering quality content that people need and other businesses want to add to their linking profiles.
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Basic Tips To Design A More Usable Website
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BLOG- WEB-CONTENT-Marketing .com
Professional Blog Writing - Small Business Web Designhttp://blog-web-content-marketing.com
• Clearly defined goal for the site• Website designs vary depending on the purpose• Effective web design takes research and practice
PURPOSE1
• User experience must be a good one• Easy to access • Easy to read• Easy to navigate • Easy to understand• Laid out with spacing and margins
Usability 2NO
CLUTTER
• Users want to control browser• Users expect consistent data presentation• Users like to use the “Back” button• New windows popping up unexpectedly are annoying
3 CONTROL
HOMEPRODUCTSTUTORIALSCONTACT
• Keep it simple, not complex• Navigation should be convenient• Users should not have to click more than twice• Navigation should be clear
4
NAVIGATION
• Simple color theme is easy on the eyes• Color theme must connect with visitors• Color theme must be relevant to site’s purpose• Content and navigation must be correctly contrasted• Use no more than two primary colors• A third “secondary color” can be used sparingly
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Colors
• Text must accomodate viewing screen• Use heading tags <h1> and <h2>• Text must accomodate background color• Text needs to be larger than 10px
TextTEXT text
TextText
TEXT 6
• “Follow” icons in the header or footer• Visitors need to see your social networks• Social media icons must match the style and feel of website• Visitors will use social links if you ask them to
7
SOCIAL MEDIA
• Be as descriptive as possible• Avoid images as links• Do not use phrase like “Click Here”• Avoid roll-overs for drop-down menus• Use space | vertical bar | space to separate consecutive links
LINKING 8
• Viewers scan text and menus for information• Standardize presentation and navigation• Locate more important information on left at top• Make titles and sub-headings eye-catching• Make sure visitors always know where they are• Use section anchors on long pages (”Back to Top”)
SCANABLE9
• Users demand quality and credibility• Content is more important than design• Content must be honest and transparent• Content must be original, relevant, and current
CONTENT 10
