ITP VoIP

10 Reasons To Switch To VoIP

Phone Service

For Your Home Or Office

• What is a VoIP phone service option?• What makes ITP VoIP better than its competitors?• Why should I get VoIP service? • Q&A Session

Today’s Presentation

Elle SpektorAjax Union Marketing, Marketing Manager

Follow me on Twitter: @ElleSpektor

Connect with me on LinkedIn: Linkedin.com/in/ElleSpektor

ITP VoIPITP is a leading provider of both residential and business VoIP.ITP offers flexible solutions that can meet the needs of any customer.

Like us on Facebook: Facebook.com/ITPVoIP

Follow us on Twitter: @ITPVoIP

Connect with us on LinkedIn: Linkedin.com/Company/ITP-VoIP

1. Connection2. Technology 3. International4. Cost5. Speed

6. Internet 7. Communication 8. Complimentary 9. Easy 10. Service

Here are 10 Buzzwords to describe

the benefits of a VoIP Plan:

First,

Some Stats.

Did You Know?

• Reallocate ad spend to be focused on the niche where your personas spend their time.

Step 2:

Compelling

Content.

Good Communication Builds Trust.

Content for your company can be presented in a variety of media, including:

Create Clever Content.

• Videos • Blogging• Articles• Press Releases• eBooks• Infographics • Case studies • How-to guides • Q&A’s

“Marketing Is Impossible Without

Great Content.”

Step 3:

Optimized

Website.

94% of people cited web design as the reason they mistrusted or rejected a website

•56% of B2B small business websites don’t update their meta descriptions •87% don’t do anything to make their “contact us” option stand out•82% don’t bother to even list their social media profiles•68% do not show an email address on the home page

Statistics According To Small Biz Trends*

Did You Know?

Do you have the following:

Is Your Website Optimized?

Google Analytics URL Page Titles Headline Body Headings Images Fast Load-Time Responsive Design

5 Steps To Designing Great Visual

Communication

1. Typography: Have readable and appropriate fonts2. Color: Use no more than 5 colors in a single layout3. Icons: Should be simple. Not distracting4. Negative Space: Too much information gets cluttered5. Simplicity: Avoid unnecessary design

Step 4:

Call-To-Action.

Tell People What TO DO!

Personalized Calls-To-Action Convert 42% Better.

Why is a CTA so important?

Tell your audience what you want them to do.Some of our favorites:

What is your Call To Action?

1) Click here.2) Click here to find out all the details.3) Sign up for your free trial

immediately.4) Your free trial is just a click away.3) Download now.4) Immediate download.5) Reply today.6) Try it free.7) Start your free trial now.8) Join now. 9) Start now.

In Five Effective Tips…

1. Decide what you what your audience to do.2. Write action-oriented copy 3. Design a visually friendly button 4. Save and upload to your site5. Link to proper landing page

Create A Great CTA, Quickly.

Step 5:

Landing Pages.

• Focus on Conversion

• Better Metrics

• Cut Costs on Advertising

Why landing pages?

Are you doing this right now?

5 Steps To A Great LP

Move your form above the fold Make sure the form headline is a call-to-action Ensure your privacy policy Think about how many fields you have Make sure your “submit” button says something other than

“submit”

Design Your Own: www.leadpage.net

Design Your Own: www.leadpages.net

Step 6:

Case Studies

8 out of 10 people say that opinions and

recommendations from people they don't know indicate brand quality and

influence what they buy!Source: Bazaarvoice

Create great case studies and testimonials from existing clients and customers.

Do you have Case Studies?

Steps For Creating A Case Study:

• Survey Clients. • Collect Data. • Put Into a Document.

3 Tips For Great Case Studies

1.Address Their Challenges

2.Talk About Your Solution

3. Show Results

Step 7:

Marketing

Automation

Sales & Marketing

Go hand-in-hand.

The definition… in 10 words

or less.

Marketing automation is often thought of as just software to help nurturecontacts more efficiently.

Are You Currently…?

Wasting your valuable time and money marketing?

Burning out your email list?

Not following up frequently enough to see positive results?

Why Marketing Automation?

Step 1: You send an email invitation to download your latest eBook to a targeted list

Step 2: You send a thank you note to all the people that downloaded the offer

Step 3: A few days later, you send a follow up email to the list of people who downloaded the eBook, offering them a case study on that topic

Step 4: Finally, when someone downloads that case study, your sales team will get a notification so they can follow up

Here’s an example of how automation can work for your company:

1. Focusing On Visitors 2. Creating Compelling Content3. Optimized Website4. Setting Up Strong Call-To-Actions5. Generating Great Landing Pages6. Adding Case Studies and Testimonials 7. Marketing Automation

Recap. Today We Discussed:

Action Items!

Tell Us: How Will You

Optimize Your Website

To Close More Deals?

Stay in touch

with Joe

.

@JoeApfelbaum

Special Bonus:

Register today: www.ITPVoIP.com

Ask Us: What questions do YOU have? Visit Us: www.ITPVoIP.com

Call Us: 1-888-ITP-1110

ITP VoIPITP is a leading provider of both residential and business VoIP.ITP offers flexible solutions that can meet the needs of any customer.

Like us on Facebook: Facebook.com/ITPVoIP

Follow us on Twitter: @ITPVoIP

Connect with us on LinkedIn: Linkedin.com/Company/ITP-VoIP