AME DESIGN_INSPIRATION IN LIFE

10 things about

A WISE MAN ONCE SAID, “LIFE IS THE NAME OF THE GAME”, SO WHERE BETTER TO DRAW INSPIRATION FOR NEW PRODUCTS?

PRODUCTS ARE FOR PEOPLE TO USE, MAINLY SO THEY CAN DO STUFF IN A MORE MANAGEABLE OR ENJOYABLE WAY – WHETHER THEY’RE AWARE OF IT OR NOT.

TAKE THE PELI-CAN WE DESIGNED FOR HARRISON FISHER’S TAYLORS EYE WITNESS BRAND:

BRIEF// DESIGN AN EASY TO USE CAN OPENER FOR PEOPLE WITH POOR MOTOR SKILLS

INSPIRATION// INCORPORATING A RATCHET SYSTEM INTO THE CAN OPENER DESIGN ALONGSIDE INNOVATIVE STYLING GIVES THE PRODUCT A MUCH WIDER APPEAL AS WELL AS MEETING USER REQUIREMENTS.

We find inspiration in life

#1#1

HARRISON FISHER - PELICAN CAN OPENER

#2#2

Knowledge is the life-blood of any decent consultancy – we want to share it, acquire more where we can, and to let people take it away with them as part of their creative journey.

KNOWLEDGE IS POWER,AND WE LIKE TO SHARE IThttp://www.toughguyslovepink.blogspot.com

http://www.toughguys lovepink. blogspot. com

#3#3

YOU MEET ALL SORTS IN LIFE, AND WE’RE NO DIFFERENT.

WE WORK WITH MULTINATIONALS AND ENTREPRENEURS, AND ALL ARE WELCOME.

BIG OR SMALL LOVE THEM ALL

#3#3

its not about usits not about youits about them

PEOPLE TEND TO VOTE

WITH THEIR FEET, SO IF

THIS LOT FIND NOTHING

INSPIRING ABOUT YOUR

PRODUCT, THEN THEY PROBABLY WON’T BUY IT.

THAT’S WHY WE TRY TO AVOID A SENSE OF ‘ WE KNOW BEST ’ ABOUT OUR IDEAS - AND

WE ENCOURAGE CLIENTS

TO BE THE SAME.

GOOD PRODUCTS ENGAGE

WITH THEIR USER - THAT’S

WHY WE TALK TO A

CLIENT’S TARGET MARKET

TO GAIN INSPIRATION -

IT STARTS AND ENDS

WITH THEM AFTER ALL . . .

#4#4

#5#5THE SWATCH IS OUR PROCESS GUIDE – IT HELPS US COMMUNICATE THAT ALL OUR DESIGN SERVICES ARE BACKED UP BY A CYCLICAL PROCESS DOCUMENT. WE REFERENCE THE TOOLS WITHIN IN ANY AME DESIGN PROPOSAL DOCU-MENT.

ALL THE PROCESS TOOLS WE CAN POTENTIALLY USE SIT WITHIN 3 CATEGORIES – INSIGHT, CREATE, & VALIDATE. WE USE IT TO INSPIRE CONFIDENCE IN OUR CLIENTS THAT THEIR PROJECT IS IN SAFE HANDS.

GIVE US A CALL AND WE’LL POP ONE IN THE POST FOR YOU.

swatch.

1.insight.

2.create.

3.validate.

INSIGHT TOOLS CONNECT THE CREATIVE TEAM WITH THE PRODUCT USAGE ENVIRONMENT AS WELL AS ENGAGING WITH ALL CLIENT STAKEHOLDERS WHILST USING VARIOUS RESEARCH TECHNIQUES. THIS ENABLES US TO UNDERSTAND USER REQUIREMENTS AS WELL AS CURRENT EMERGING TRENDS.

USEFUL FOR GETTING A RELATIVELY SMALL SAMPLE SIZE OF QUALITATIVE INFORMATION AROUND THE USAGE OF PRODUCTS, FOCUSING ON TYPICAL CONSUMER RESPONSE BEHAVIOURS IN ORDER TO SEE HOW THAT MAY TRANSLATE INTO PRODUCT FEATURES AND BENEFITS.

INFORMATION FROM THE INSIGHT STAGE DRIVES CREATE. PROCESSES HERE MIGHT INCLUDE CREATIVE WORKSHOPS TO GENERATE NEW IP, CONCEPT DESIGN & DEVELOPMENT AND SKETCH MODELS. THESE TOOLS CAN BE EMPLOYED TO GENERATE SOLUTIONS FOR PRODUCT, PACKAGING AND GRAPHICS.

VALIDATE ENCOMPASSES THE REALISATION OF THE CHOSEN DESIGN CONCEPT(S). USING VARIOUS PHYSICAL AND VIRTUAL TECHNIQUES, THE DESIGNS ARE FURTHER DETAILED AND SPECIFIED FOR PRODUCTION. THIS CAN INCLUDE 3D CAD, RAPID PROTOTYPING AND PROCUREMENT OF OTHER SERVICES AND COMPONENTS.

...BUT WE DON’T LIKE TO MAKE IT SO WE DESIGNED OUR OWN TEA DICE TO DECIDE WHO BREWS UP, INSPIRED!!

#6#6We like tea...

LET US KNOW WHEN YOU’RE POPPING IN AND WE MIGHT EVEN BUY SOME CAKE. YUM.YUM.

#7#7this

isa

sampleof

ourportfolio

there’s more atwww.ame-design.co.uk

THE OTHER SIDE TO AME IS OUR SISTER COMPANY AME PROTO-TYPES – WHICH GIVES US AN IN-HOUSE PROTOTYPING CAPABILITY FOR OUR CLIENTS PROJECTS – THEREFORE WE CAN STAY IN TOUCH

WITH THE PROCESS ALL THE WAY THROUGH.

ONE OF UK’STOP RP

BUREAU’SLIVE DOWNSTAIRS

#8#8

WWW.AME-PROTOTYPES.COM

#9WE GOT SKILLS

AT AME DESIGN WE HAVE A RANGE OF SKILLS & PROJECT TOOLS WE’LL POTENTIALLY USE ACROSS A PROJECT. WE ALSO HAVE A RANGE OF DIFFERENT SKILLS WITHIN THE TEAM - ALLOWING US TO LOOK AFTER A PRODUCT FROM THE IDEAS STAGE ALL THE WAY THROUGH TO PRODUCTION.

WE ALSO HAVE IS A RANGE OF CROSS-SECTOR EXPERIENCE THAT WE CAN DRAW UPON AND INTEGRATE WITHIN DESIGN SOLUTIONS.-

AME DESIGN OFFERS A RANGE OF CREATIVE DESIGN SERVICES FROM QUALITATIVE RESEARCH TECHNIQUES, CONCEPT GENERATION AND DEVELOPMENT, 3D CAD / MECHANICAL DESIGN SERVICES, AS WELL AS FOAM MODELING, AND RAPID PROTOTYPING AMONG OTHERS.

“ I DON'T EVEN HAVE ANY GOOD SKILLS, YOU KNOW -LIKE NUNCHUCK SKILLS, BOWHUNTING SKILLS, COMPUTER HACKING SKILLS. GIRLS ONLY WANT BOYFRIENDS WHO HAVE GREAT SKILLS. ”

_AME DESIGNhow to contact us_

MOMENTUM HOUSECHURCH LANEDINNINGTON

SHEFFIELDS25 2RG

ENGLAND

t +44 (0)1909 552264t +44 (0)1909 550999

INFO@AME-DESIGN.CO.UKWWW.AME-DESIGN.CO.UK

#10#10