10 Tips to Design a Company Website

You can build your company website easily without the

help of a designer. Though it seems complex, it has a lot

of advantages. Take enough care for each element of

your website and you can make it successful. I’ve put

together 10 tips that will help you keep going in the right

path of website designing for your company. You must

make a list of objectives for developing your website. The

main objectives that people usually have are

communicate, convince, and convert. Let’s see a short

description of these objectives before we move on.

Communicate: You must communicate information

effectively to customers or potential customers visiting

your website.

Convince: You should manage to convince the visitors

that your products and services are worth trying.

Convert: The next step is to convert the convinced

visitors into buyers. This is the ultimate aim of the

business and the marketing efforts.

Tips

1. Provide easy navigation on all pages. A website that

is easily navigable will be able to keep its visitors

happy as they can get to the information they came

in search of easily. Plus, the visitors will also come

back the next time they want to refer information.

2. Use pleasant colors that are easy on the eyes.

Visitors will not want to stay on a website which has

very flashy colors that are too hard on the eyes.

Choose colors for your website very wisely and

follow the latest trend.

3. Content rules. Whatever may be the effort you

make, if you do not make an effort to write effective

content, then everything else goes down the drain.

Revise your content several times and upload only

quality content that is very relevant to your

business. This is very essential to build trust in the

minds of your visitors.

4. Go mobile! Yes, choose responsive design for your

website or create a mobile site separately to serve

the million people who access the internet on

mobile devices. The percentage of such people is

increasing every day and this is not something you

will want to overlook.

5. Give easy contact options. If you give only your email

and phone number, there are a lot of chances of

people missing the information or procrastinating.

Give some option to communicate you very easily.

Use your creativity to encourage the visitors to

communicate your business.

6. Get reviewed. This sounds uncomfortable for most

businesses because they have both satisfied and

unsatisfied customers. The unsatisfied customers

may leave a review filled with their discontent and

unsatisfaction, but you control what is displayed on

your website. While taking measures to rectify the

problems with your product or service, you can also

make a good impression by displaying the reviews of

customers who were very satisfied with your

products or services.

7. Encourage your visitors to interact with your

business on your website. You can provide them a

live chat option or other options that will help them

express their opinions or ask their doubts. This is a

very welcoming interaction since simple

conversations and interactions like this will help you

convert a visitor into a customer easily.

8. If you can make short demonstrations of the

products or services, go ahead and create

meaningfully short videos and upload them on your

website. Such demonstrations must be not only

informative but also interesting so that your visitors

will remember your product when they see it in a

store.

9. Use flash with a lot of consideration. Many visitors

may be using devices that don’t support flash. If it is

so, they would be missing out on the important parts

of your website and this is not what you will want.

So, avoid flash content as much as possible.

10. Make efforts to customize content for

customers in different countries. This could help

them find if they can hire your services or buy your

products in their country.

These are some of the ways in which you can develop an

effective website for your business. Create attractive

content laden with important information put across in a

smart way. Happy designing!