10 Ways to Optimize NOWfor Holiday 2013

Nathan RichterDirector, Client SolutionsMonetate

Haley MelanderDirector, Web ContentTommy Hilfiger

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@monetate

@monetate

Review what worked (and what didn’t work) last year.

1.

Maximize use of email andother inbound channels on-site.

2.

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Maximize use of email andother inbound channels on-site.

2.

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Make relevant changes to website navigation.3

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Be more relevant by leveraging location. 4

.• Show banners and other messaging that indicate the exact number of days left for shoppers to qualify for various shipping methods in time for Christmas morning.

• Provide shipping deadlines by region, for instance extending deadlines for shoppers who live close to your warehouse or distribution center.

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Add immediacy, such asshipping deadlines and countdowns.

5.

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Provide service guaranteemessaging, in-store returns, etc.

6.

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Focus more on mobile and tablet traffic.7

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Focus more on mobile and tablet traffic.7

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Drive in-store traffic and confront showrooming.8.

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Market third-party payment options.9.

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Promote e-gift cards or in-store purchases after shipping deadlines. Also consider last-minute daily deals and Flash sales.

10.

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Promote e-gift cards or in-store purchases after shipping deadlines. Also consider last-minute daily deals and Flash sales.

10.

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Thank you!

Nathan RichterDirector, Client SolutionsMonetate

Haley MelanderDirector, Web ContentTommy Hilfiger