Content creation is at the core for every

community manager’s role in keeping their

audience engaged.

From blogs to tweets to wall posts, there is a lot to

copy, to message, to push out to the community. For this

reason the community manager’s role is one where great

creativity is needed. Content by itself needs to be

accurate, relevant, thoughtful, unpredictable, and

informative and at times funny. Putting up the same old

content day after day is going to get stale quickly and

end up with you losing the community engagement you

were after in the first place.

Where do you come up with fresh

ways to accomplish that 7 days a

week?

Multi- Media and Visuals

*Show a step by step guide on

how to do something in a

screencast, how-to-video, or

show the steps in a series of

photos.

*Create a music video and post

it on your blog. (Youtube

Channel)

*Share a cartoon or an original

one (Deviantart)

How-to’s and Tips

*Point out common mistakes

and offer solutions on how to

fix or avoid them.

*Offer a list of benefits for

doing something.

*Share a list of things to avoid.

Use Existing Content

*Do a weekly or daily links-

roundup of relevant news for

your community.

*Share your slides from a

recent presentation

*Share conference takeaways

*Do a roundup of the most

popular posts.

(week/month/year)

Incorporate other Platforms

*Use Slideshare to present new

statistics related to your

space and share that in a blog

post.

*Ask a question on Twitter and

share results using Storify.

*Collect tweets from a Webinar

or conference hashtag and

show them off with Storify.

Research

*Respond to industry research with your own perspective.

*Do a survey with Survey Monkey among your Community

*Do a poll of your Twitter community with a Twtpoll or Facebook community.

Thought Leadership

*Get experts to offer a tip and

do a round-up of their

recommendations.

*Feature guest post form

industry experts.

*Create a list of trends to

watch.

Make it about your Community

*Interview your favourite customer.

* Post a Flickr slideshow of pictures from a recent

event.

* Run a contest giving away something relevant to your

community.

*Ask for guest post from community members.

*Publish a post relevant to the current season or

holiday.

Responding to followers

*Check your @ replies regularly

and respond to questions on a

timely manner.

*Assign tweets to the

appropriate person who can

answer them.

*Offer to email a community

member if they have further

questions

Twitter Tools

*Alert your community if you are tweeting an event they don’t want to hear about to mute you.

*Identify demographic information about your followers, by learning nationality and gender and participating in relevant holidays.

*Measure your click-throughs to see which topic gains the most attention.

Sharing your content

*Use a variety of headlines

and test what drives the

most clicks.

*Schedule tweets on

weekends or even at

night in order to gain a

larger audience in other

time zones.

*Use the word teaser,

when making a post with

a few helpful tips and

linking to the page.

Incorporate other platforms

*Use other new media tools to

entertain, inform or even

gain information from your

community.

*Participate in relevant

Twitter chats related to your

community.

*Don’t cross-post your content

onto different platforms,

treat them individually.

Follow Friday

*Use Follow Friday to engage with your most

engaged community members.

*Do “Special Edition” Fridays giving it a theme.

Posting Statuses on the Wall

*Reply to user’s “likes” and

“comments”

*Ask your community their

opinion on things.

*Get ideas from your

community.

Photos

*Tag real people in photos – allowing friends to see the pictures and bring a new audience to your page.

*Post a mystery photo to have members of the community guessing who it was.

*If sharing information with pictures on your blog, just share the picture on your Facebook page.

Analytics

*Celebrate Holidays – Post Status

wishing everyone salutations on a

special holiday. E.g Feast Days,

Holidays, etc

*Use the feedback metric of

Facebook to gain an insight on

which content gets the highest

percentage.

*Add UTM (Urchin Traffic Monitor)

to links you share on Facebook to

track traffic sent from your

Facebook page to your website.