1. 1. 101awesomeMARKETING QUOTES.
2. 2. You knowwhat we alllove?
3. 3. Freemarketingwisdom!
4. 4. And we thought you would, too.Here are 101 awesomemarketing quotes.**With some special appearances from our INBOUND 2013 speakers.
5. 5. Spending energy tounderstand theaudience and carefullycrafting a message thatresonates with themmeans making acommitment of time anddisciplineto theprocess.Nancy DuartePresident & CEO, Duarte DesignSPEAKING AT INBOUND 2013
6. 6. When you enchant people, yourgoal is not to make money fromthem or to get them to do whatyou want, but to llthem with greatdelight.Guy KawasakiFormer Chief Evangelist, AppleCo-founder, Alltop.com
7. 7. Great content is the bestsales tool in the world.Marcus SheridanAuthor, The Sales Lion BlogSPEAKING AT INBOUND 2013
8. 8. Remarkable socialmedia content andgreat sales copy arepretty much thesame plainspoken wordsdesigned to focuson the needs of thereader, listener, orviewer.Brian ClarkFounder, Copyblogger
9. 9. Make thecustomerthe hero ofyour story.Ann HandleyChief Content Ocer, MarketingProfsSPEAKING AT INBOUND 2013
10. 10. If you wait untilthere is anothercase study in yourindustry, you willbe too late. Seth GodinBest-Selling AuthorSPEAKING AT INBOUND 2013
11. 11. Nobody caresabout yourproducts,except you.Createinterestingcontent!David Meerman ScottBest-Selling AuthorSPEAKING AT INBOUND 2013
12. 12. The next time you hear asocial media myth, question it.Ask for the proof, and ask out loud.Dan ZarrellaSocial Media Scientist, HubSpotSPEAKING AT INBOUND 2013
13. 13. Bring thebest of yourauthenticself to everyopportunity.Image Credit: snreJohn JantschAuthor, Duct Tape MarketingSPEAKING AT INBOUND 2013
14. 14. Your culture is your brand.Image Credit: TerryJohnstonTony HsiehCEO, Zappos.com
15. 15. You cant just ask customers whatthey want and then try to give that tothem.Steve JobsFormer CEO, Apple
16. 16. You must embracethe true value of yourorganization anddevelop a referralsystem that allowsyou to bring the bestof your authentic selfto every opportunity.John JantschAuthor, Duct Tape MarketingSPEAKING AT INBOUND 2013
17. 17. The only way to put out asocial media re is with socialmedia water."Image Credit: fox_kiyoRamon DeleonSocial Media Marketer, DominosSPEAKING AT INBOUND 2013
18. 18. For a long time we were taught that our role incommunications was, for the lack of a better term,how to lie. Lie about what the company wants outthere. Now its more about how do you tell acompelling story about your company.Rick TuroczyCo-founder, Portland Incubator ExperimentSPEAKING AT INBOUND 2013
19. 19. More contact means more sharing ofinformation, gossiping, exchanging,engaging in short, more word of mouth.Image Credit: questinGary VaynerchukBest-Selling Author
20. 20. Theres a lot of fear-mongeringabout losing control of yourbrand online, when, in fact,youve got control over asmuch as you always have:how you present yourbusiness and how you act.Amber NaslundBest-Selling AuthorSPEAKING AT INBOUND 2013
21. 21. There is noblack magic tosuccessfullyattractingcustomersvia the web. Rand FishkinFounder, SEOmozSPEAKING AT INBOUND 2013
22. 22. one way to sella consumersomething in thefuture is simplyto get his or herpermission inadvance.Seth GodinBest-Selling AuthorSPEAKING AT INBOUND 2013
23. 23. Success is making those whobelieved in you look brilliant.Dharmesh ShahCTO & Co-founder, HubSpotSPEAKING AT INBOUND 2013
24. 24. Let your originality your specialness,your brand personality come throughin your online content.Ann Handley & C.C. ChapmanAuthor, Content RulesSPEAKING AT INBOUND 2013
25. 25. When you want to change things, you wontplease everyone.Sheryl SandbergChief Operating Ocer at Facebook
26. 26. Dont talk about your product like its adad-gum rainbow.Marcus SheridanAuthor, The Sales Lion BlogSPEAKING AT INBOUND 2013
27. 27. The weird set anexample for the restof us. They raise thebar; they show usthrough their actionsthat in fact werewired to do the new,not to comply withsomeone a thousandmiles away.Seth GodinBest-Selling AuthorSPEAKING AT INBOUND 2013
28. 28. Good innovators typically think very big andthey think very small. New ideas aresometimes found in the most granular detailsof a problem where few others bother to look.Nate SilverFounder, FiveThirtyEight.comSPEAKING AT INBOUND 2013
29. 29. No matter what,the very rst pieceof social media realestate Id start withis a blog. Chris BroganFounder, New Marketing Labs
30. 30. Focus on the core problem yourbusiness solves and put out lots ofcontent and enthusiasm, and ideasabout how to solve that problem.Laura FittonInbound Marketing Evangelist, HubSpotSPEAKING AT INBOUND 2013
31. 31. Instead of one-way interruption, webmarketing is about delivering usefulcontent at just the precise momentthat a buyer needs it.David Meerman ScottBest-Selling AuthorSPEAKING AT INBOUND 2013
32. 32. Dont nd customersfor your products;nd products foryour customers.Seth GodinBest-Selling Author SPEAKING AT INBOUND 2013
33. 33. People shop and learn in awhole new way comparedto just a few years ago, somarketers need to adapt orrisk extinction.Brian HalliganCEO & Co-founder, HubSpotSPEAKING AT INBOUND 2013
34. 34. People dont trustbusinesses theway they used to For the rst timewe found that themost trustedsources were aperson such asyourself or a peer.Steve RubelChief Content Strategist, EdelmanSPEAKING AT INBOUND 2013
35. 35. Social media are tools. Real time is a mindset.David Meerman ScottBest-Selling AuthorSPEAKING AT INBOUND 2013
36. 36. For B2B Marketers, our biggestobstacles are usually complexityand fear of failure. We need tobe willing to fail.Image Credit: Fr. Stephen, MSCTim WasherCorporate Comedian, CiscoSPEAKING AT INBOUND 2013
37. 37. Dan LyonsMarketing Fellow, HubSpotMy theory is that in the age of theinternet, its what you write, not whereyou write it, that matters.SPEAKING AT INBOUND 2013
38. 38. It no longer makes economic sense tosend an advertising message to themany in hopes of persuading the few.M. Lawrence LightFormer Chief Marketing Ocer, McDonalds
39. 39. Shifting from buying stu tobuying experiences, andfrom spending on yourselfto spending on others, canhave a dramatic impact onhappiness.Elizabeth DunnBest-Selling AuthorSPEAKING ATINBOUND 2013
40. 40. In todays informationage of Marketing andWeb 2.0, a companyswebsite is the key totheir entire business.Marcus SheridanAuthor, The Sales Lion BlogSPEAKING AT INBOUND 2013
41. 41. Increasingly, the mass marketingis turning into a mass of niches.Chris AndersonBest-Selling Author
42. 42. So as I thought about it,the most important"tool" you can havetoday in business isinsatiable curiosity.The minute you lose it,youre dead.Steve RubelChief Content Strategist, EdelmanSPEAKING AT INBOUND 2013
43. 43. People think focus means sayingyes to the thing youve got tofocus on. But thats not what itmeans at all. It means saying noto the hundred other good ideasthat there are. You have to pickcarefully. Im actually as proud ofthe things we havent done as thethings I have done. Innovation issaying no to 1,000 things.!!Steve JobsFormer CEO, Apple
44. 44. When are yougoing to admitthat there issomethingglorious aboutbeing you?Erika NapoletanoBest-Selling AuthorSPEAKING ATINBOUND 2013
45. 45. Dont be afraid to getcreative andexperiment with yourmarketing.Mike VolpeCMO, HubSpotSPEAKING ATINBOUND 2013
46. 46. Condence is thewillingness to be asridiculous, luminous,intelligent, and kindas you really are,withoutembarrassment.Susan PiverBest-Selling AuthorSPEAKING ATINBOUND 2013
47. 47. The way you can understand all ofthe social media is as the creationof a new kind of public space.Image Credit: ghirsonDanah BoydSocial Media Researcher, Microsoft
48. 48. A blog is a great way to connectmore deeply with your existing orwould-be customers, build acommunity around your business,give a human personality and voiceto an organization, evolve yourbusiness and relationships insometimes unexpected or surprisingways, and yes, drive sales.Ann HandleyChief Content Ocer, MarketingProfsSPEAKING AT INBOUND 2013
49. 49. Marketing today is muchmore like sailing thandriving. Your boat is thebrand. If you point your boatin the right direction, followthe winds/currents, andsteer, you will get the boatto go where you want it.Marketers should becomethe wind, but accept thattheyre at the mercy of thecurrents and weather.Steve RubelChief Content Strategist, EdelmanSPEAKING AT INBOUND 2013
50. 50. For corporate marketers,podcasting is low-hanging fruit.Paul GillinAuthor, The New Inuencers
51. 51. Before you createany more greatcontent, gure outhow you are goingto market it rst.Image Credit:cadfael1979!Joe Pulizzi & Newt BarrettCo-Authors, Get Content Get Customers
52. 52. The signal is the truth. The noise is whatdistracts us from the truth.Nate SilverFounder, FiveThirtyEight.comSPEAKING AT INBOUND 2013
53. 53. D!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!Inspiration isthe mostimportant partof our digitalstrategy.Image Credit:!notashamed!Paull YoungDirector of Digital, charity: waterSPEAKING AT INBOUND 2013
54. 54. Increasingly, search is our mechanism forhow we understand ourselves, our world,and our place within it.Image Credit: !MicMacPics1!John BattelleFounder, Federated Media Publishing
55. 55. How dare yousettle for lesswhen the worldhas made it soeasy for you tobe remarkable?Seth GodinBest-Selling AuthorSPEAKING AT INBOUND 2013
56. 56. If you have more money than brains, youshould focus on outbound marketing. Ifyou have more brains than money, youshould focus on inbound marketing.Image Credit: RangerRick!Guy KawasakiFormer Chief Evangelist, AppleCo-founder, Alltop.com
57. 57. Quit counting fans, followers, andblog subscribers like bottle caps.Think, instead, about what yourehoping to achieve with andthrough the community thatactually cares about what youredoing.Amber NaslundBest-Selling AuthorSPEAKING ATINBOUND 2013
58. 58. Creating an interestingpresentation requires a morethoughtful process thanthrowing together the blatherthat weve come to call apresentation today. Spendingenergy to understand theaudience and carefully craftinga message that resonates withthem means making acommitment of time anddiscipline to the process.Nancy DuartePresident & CEO, Duarte DesignSPEAKING AT INBOUND 2013
59. 59. Find interesting stories to tell look toyour customers or challenges in yourindustry.Dont worry so much abouttalking about your products.Build anaudience rst with compelling stories.Tim WasherCorporate Comedian, CiscoSPEAKING AT INBOUND 2013
60. 60. In a way, the web is like yourHollywood agent: It speaks for youwhenever youre not around tocomment.Image Credit:!Chris Brogan & Julien SmithCo-Authors, Trust Agents
61. 61. You cant expectto just write andhave visitorscome to youthats too passive.Anita CampbellFounder & CEO, SmallBizTrends.com
62. 62. For business,our internetlove aair wasa gift from thegods.Image Credit:!CarbonNYC!Gary VaynerchukBest-Selling Author
63. 63. The best companies win with inboundmarketing by deeply engaging and aligningwith their sales department so both parts ofthe business are more measurable, scalable,and eective.Image Credit: Lee Ann L.!Mark RobergeSVP of Sales & Services, HubSpotSPEAKING AT INBOUND 2013
64. 64. To trust agents,hyperlinks are the21st centuryequivalent of thename-dropper.Chris Brogan & Julien SmithCo-Authors, Trust Agents
65. 65. Dont build links. Build relationships.Rand FishkinFounder, SEOmozSPEAKING AT INBOUND 2013
66. 66. Marketers needto build digitalrelationshipsand reputationbefore closing asale.Chris BroganFounder, New Marketing Labs
67. 67. I wanted to reinventcharity. I thought ithad become brokenand stigmatized.The word meanslove, and I trulybelieve that givingtime, talent, moneyis whollyredemptive.Scott HarrisonCEO, charity: waterSPEAKING AT INBOUND 2013
68. 68. To be successfuland grow your businessand revenues, you mustmatch the way youmarket your productswith the way yourprospects learn aboutand shop for yourproducts.Brian HalliganCEO & Co-founder, HubSpotImage Credit: Lee AnSPEAKING AT INBOUND 2013
69. 69. Spending money onothers provides a biggerhappiness boost thanspending money onyourself.Elizabeth DunnBest-Selling AuthorSPEAKING ATINBOUND 2013
70. 70. Worry less about sounding professionaland worry more about creatingremarkable content that other humanscan relate to.Ann HandleyChief Content Ocer, MarketingProfsSPEAKING AT INBOUND 2013
71. 71. Eectiveengagement isinspired by theempathy thatdevelops simplyby being human.Image Credit: !Brian SolisPrincipal, Altimeter Group
72. 72. Smartphones are reinventingthe connection betweencompanies and their customers.Image Credit: Zibol!Rich MinerParter, Google VenturesCo-founder, Android
73. 73. Marketing without data is like drivingwith your eyes closed.Dan ZarrellaSocial Media Scientist, HubSpotImage Credit: Lee Ann L.!SPEAKING AT INBOUND 2013
74. 74. Think like acustomer.Image Credit: decanatPaul GillinAuthor, The New Inuencers
75. 75. Anyones job, nomatter what yourposition, is aboutbeing eective ataccomplishing yourcompanys goals.Rand FishkinFounder, SEOmozSPEAKING AT INBOUND 2013
76. 76. Were all learning here; the bestlisteners will end up the smartest.Image Credit: !dsassoi!Charlene Li & Josh BernoCo-Authors, Groundswell
77. 77. Marketing isntmagic. There is ascience to it.Dan ZarrellaSocial Media Scientist, HubSpotImage Credit: Lee Ann L.!SPEAKING AT INBOUND 2013
78. 78. Holding backtechnology to preservebroken businessmodels is like allowingblacksmiths to veto theinternal combustionengine in order toprotect theirhorseshoes.Don Tapscott & Anthony D. WilliamsCo-Authors, Wikinomics
79. 79. The future ofbusinessis social.Image Credit: greekaBarry LibertCEO, Mzinga
80. 80. The dierence betweenSales and Marketing is thatMarketing owns themessage and Sales ownsthe relationship.John JantschAuthor, Duct Tape MarketingSPEAKING AT INBOUND 2013
81. 81. Keep your eyeout for hottopics andtrends. Themedia isconstantlylooking fortimely stories.Image Credit: motograf!Jim KukralAuthor, ATTENTION!
82. 82. Leadership comes when your hope and youroptimism are matched with a concrete vision ofthe future and a way to get there. People wontfollow you if they dont believe you can get towhere you say youre going.Seth GodinBest-Selling AuthorSPEAKING AT INBOUND 2013
83. 83. Traditional methodsof sales prospectingare grossly inecient.Image Credit: dominiquJill KonrathAuthor, Snap Selling
84. 84. Authenticity, honesty, and personalvoice underlie much of whatssuccessful on the web.Rick LevineCo-Author, The Cluetrain Manifesto
85. 85. Many charities go outand just ask people formoney; We ask peoplefor their voice.Scott HarrisonCEO, charity: water SPEAKING AT INBOUND 2013
86. 86. Your organizationis becominghyperlinked. Whetheryou like it or not. Itsbottom-up; itsunstoppable.David WeinbergerAuthor, Everything is Miscellaneous
87. 87. The key to making a good forecast is not inlimiting yourself to quantitative information.Nate SilverFounder, FiveThirtyEight.comSPEAKING AT INBOUND 2013
88. 88. Rand FishkinFounder, SEOmozBest way to sell something:dont sell anything. Earnthe awareness, respect, andtrust of those who mightbuy.SPEAKING AT INBOUND 2013
89. 89. Until Facebook camealong, there washardly anywhere on thepublic internet where youhad to operate with yourreal name.David KirkpatrickAuthor, The Facebook Eect
90. 90. By listening, marketing willre-learn how to talk.Doc Searls & David WeinbergerCo-Authors, The Cluetrain Manifesto
91. 91. A thrilled customer is the most potent marketingasset your organization can leverage.John JantschAuthor, Duct Tape MarketingSPEAKING AT INBOUND 2013
92. 92. Companies needconnections to theirmarkets to createlong-term loyalty.Charlene Li & Josh BernoAuthors, Groundswell
93. 93. Be passionate about theculture and the business,and remain positive,because it inspires others.Barry LibertCEO, Mzinga
94. 94. Good is the enemy of great...The vast majority of goodcompanies remain just thatgood, but not great.Image Credit: CharlesJim CollinsAuthor, Good to Great
95. 95. On average, peopleshould be more skepticalwhen they see numbers.They should be morewilling to play aroundwith the data themselves.Nate SilverFounder, FiveThirtyEight.comSPEAKING AT INBOUND 2013
96. 96. In this age ofmicroblogging and two-second sound bites,almost no one has theattention span, or time,to read more than a fewsentences.Tim FrickAuthor, Return on Engagement
97. 97. Once you have yourquestions and stories, mapthem to the buying process just as your prospectwill experience them.Ardath AlbeeAuthor, Emarketing Strategies for the Complex Sale
98. 98. Internet word ofmouth is extremelyimportant. You seewhat the most vocalconsumers have tosay about you andabout yourcompetitors -- andtheyre saying itwithout necessarilyknowing yourewatching them.Steve RubelChief Content Strategist, EdelmanSPEAKING AT INBOUND 2013
99. 99. You want toinvent new ideas,not new rules.Image Credit:!doug88888!Dan HeathCo-Author, Made to Stick
100. 100. Content is the fuel that powers theinbound marketing machine. Without gas,your car cant go anywhere. Without yourcar, burning fuel is a dangerous mess.Laura FittonInbound Marketing Evangelist, HubSpotSPEAKING AT INBOUND 2013
101. 101. Those who buildand perpetuatemediocrity aremotivated more bythe fear of beingleft behind. Jim CollinsAuthor, Good to Great
102. 102. Money followspassion not the otherway around.TWEET EBOOK!Image Credit: BlakJakDavy!David Siteman GarlandHost, Rise to the Top
103. 103. In that age of ambientintelligence -- ofinformationeverywhere --marketing will need tobe contextual, andbrands will have toalign their interestswith the interests oftheir prospects andcustomers.Dan LyonsMarketing Fellow, HubSpotSPEAKING AT INBOUND 2013
104. 104. Companiesneed to lightenup and takethemselvesless seriously.They need toget a sense ofhumor.Doc Searls & David WeinbergerCo-Authors, The Cluetrain Manifesto
105. 105. Faith in yourself, inyour friends, in yourcolleagues, andmost of all, faith inyour ability to impactour future is the beststrategy I know.Seth GodinBest-Selling AuthorSPEAKING AT INBOUND 2013
106. 106. COME SEE THESE SPEAKERS ANDMORE AT INBOUND 2013.August 19-22, 2013Hynes Convention CenterSeth GodinNate SilverScott HarrisonNancy DuarteMarcus SheridanAnn HandleyMike VolpeCC ChapmanSteve RubelErika NapoletanoMark RobergeDan ZarrellaLaura FittonJohn JantschAmber NaslundTim WasherDavid Meerman ScottRand FishkinDan LyonsRamon DeleonSusan PiverElizabeth DunnPaull YoungBrian HalliganDharmesh ShahSPEAKING AT INBOUND 2013